• Spearhead new business proposals by obtaining clients and offering background, crafting campaign and keyword strategies, developing ad groups, creating compelling copy and extensions, identifying negative keywords, and devising landing page strategies.• Graduated from SMG's Google Ads & A.I. Accelerator, acquiring proficiency in Google Ads strategy, campaign creation, optimization techniques, and AI-enhanced ad copy generation through intensive 1:1 video… Show more • Spearhead new business proposals by obtaining clients and offering background, crafting campaign and keyword strategies, developing ad groups, creating compelling copy and extensions, identifying negative keywords, and devising landing page strategies.• Graduated from SMG's Google Ads & A.I. Accelerator, acquiring proficiency in Google Ads strategy, campaign creation, optimization techniques, and AI-enhanced ad copy generation through intensive 1:1 video consultations.• Completed SMG's specialized MSFT Excel training for PPC, mastering tools and functions including Pivot Tables, Vlookups, If Formulas, and Concatenation, alongside key PPC strategies and insights. Show less

https://www.eddiesonline.com/https://eddiesmenstore.com/• Spearheaded digital transformation initiatives for two businesses, including a comprehensive website overhaul, to boost online presence and drive in-store foot traffic.• Enhanced brand awareness through targeted digital campaigns on Google Ads and Facebook Ads, achieving a marked increase in year-over-year sales for both stores.• Expanded the advertising mix by integrating traditional channels such as… Show more https://www.eddiesonline.com/https://eddiesmenstore.com/• Spearheaded digital transformation initiatives for two businesses, including a comprehensive website overhaul, to boost online presence and drive in-store foot traffic.• Enhanced brand awareness through targeted digital campaigns on Google Ads and Facebook Ads, achieving a marked increase in year-over-year sales for both stores.• Expanded the advertising mix by integrating traditional channels such as print, radio, and out-of-home (OOH) advertising, broadening audience reach.• Streamlined supply chain logistics and operations management, ensuring effective inventory control, punctual deliveries, and optimized store efficiency.• Identified and rectified shortcomings in marketing strategies, resulting in increased customer sign-ups, store visits, and engagement.• Managed digital advertising budgets precisely, focusing on maximum ROI and heightened profitability for both enterprises.• Executed short-term Google Ads account optimizations, leading to elevated conversion rates.• Developed new Google Ads campaigns emphasizing structured account setup and adherence to best practices.• Performed audits on existing Google Ads campaigns to troubleshoot issues and optimize campaign efficacy.• Conducted comprehensive keyword research and analysis to uncover new opportunities and reduce costs by eliminating irrelevant traffic.• Designed and fine-tuned ad copy and landing pages, aiming to improve click-through rates (CTR), reduce cost-per-click (CPC), and boost conversion rates.• Employed tools like Google Analytics and Google Tag Manager to track and analyze campaign performance data meticulously.• Initiated and managed Facebook Advertising campaigns to enhance brand recognition and generate leads.• Orchestrated email marketing campaigns to fortify customer relationships, drive sales, and promote consistent engagement. Show less

• Planned and executed marketing campaigns to drive traffic and increase sales• Conducted financial analysis and managed accounting functions• Built and managed the company's brand image and reputation• Managed human resources, hiring, and customer service function• Developed competitive strategic advantage on an established market niche to combat the increasingcompetition

• Collaborated within a global team of over 25,000 personnel dedicated to executing NAVSUP's mission of ensuring readiness and sustaining naval forces worldwide to prevent and win wars effectively.• Contributed to supply chain management efforts, ensuring material support to the Navy, Marine Corps, and coalition partners, optimizing supply operations, contracting, resale, fuel, transportation, security assistance, and Sailor and family care initiatives.• Engaged in critical… Show more • Collaborated within a global team of over 25,000 personnel dedicated to executing NAVSUP's mission of ensuring readiness and sustaining naval forces worldwide to prevent and win wars effectively.• Contributed to supply chain management efforts, ensuring material support to the Navy, Marine Corps, and coalition partners, optimizing supply operations, contracting, resale, fuel, transportation, security assistance, and Sailor and family care initiatives.• Engaged in critical strategic planning sessions at the Mechanicsburg, PA headquarters, working towards integrating operational logistics, acquisition, and supply chain activities to fortify naval operational readiness. Show less

• Oversaw comprehensive administrative and inventory management tasks, including manual and automated inventory controls, data computation, work standard development, and customer service to ensure efficiency and policy compliance.• Conducted regular inspections and evaluations of inventory activities to assess compliance and efficiency; analyzed reports, recommended corrective actions, coordinated repairable component actions with maintenance units, and managed bench stock property to… Show more • Oversaw comprehensive administrative and inventory management tasks, including manual and automated inventory controls, data computation, work standard development, and customer service to ensure efficiency and policy compliance.• Conducted regular inspections and evaluations of inventory activities to assess compliance and efficiency; analyzed reports, recommended corrective actions, coordinated repairable component actions with maintenance units, and managed bench stock property to optimize equipment management.• Implemented and supervised material storage and distribution strategies, including storage facility planning, stock rotation control, hazardous material handling, and coordination with transportation for shipping, ensuring safety standards and effective resource allocation. Show less