Eugene Cheng 🪄 personal email
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Are your B2B customers not responding to marketing and sales?If this sounds like you, you might have a MESSAGING problem if you're:→ Spending money on ads but not seeing results you want→ Customers don't even understand what you're selling→ Marketing and Sales not working together well----We help B2B brands w/ complex products stand out and sell more:✅ Getting marketing, comms, and sales teams on the same page with one core story ✅ Getting crystal clear about your company's USP✅ Boosting conversion of sales conversations with marketing---🟠 CLIENTS GET RESULTS LIKE:→ A hospitality company won a $4M contract against stiff competition→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products→ $15M+ raised from a narrative built together in 3 days---🟠 HOW WE HELP:1. GO-TO-MARKET STRATEGYStand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 2. STORY-SELLING TRAININGWe’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.3. SALES ENABLEMENT ASSET SPRINTSWe'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.Step away from your product, demystify your customer's business language, and communicate more persuasively.---🟠 WHY US:1. >10 years working with major B2B brandsWe're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.2. We've done this hundreds of timesWe've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.3. Keep getting value even after working togetherYour marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.---🟠 MY BACKGROUND:A seasoned marketer, new dad, and Forbes 30Under30 honouree.I started my first business at 19 and said no to college.Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.DM me for more info or just a friendly chat!
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PartnerHighsparkSingapore -
PartnerHighspark Sep 2015 - PresentSingapore, SgHighSpark is an award-winning strategy consultancy and training agency. We help some of the world's most admired and complex B2B brands:★ Gather customer insights to speak the right language that sells★ Devise communication plans that accelerate go-to-market for revenue teams★ Optimise their positioning & messaging to become the obvious choice to customers★ Develop sales enablement to align narratives throughout their organisation★ Impart modern communication and persuasion skills to their top executivesWe do this by providing strategic narrative services and executive training on strategic corporate communications aligning to our Narrative-led Growth (NLG) approach.Through these avenues, we've driven more than $300M in value for clients.Our clients include Fortune 500 organisations like: Google, Huawei, Medtronic, BD and notable venture-backed startups like Tookitaki, Arcus Lending, Glints, Eezee, Growthwell and more. -
Executive Advisor & PartnerMotionsauce Nov 2017 - PresentSingapore, Singapore, SgAfter spending half a decade working with organisations on their presentations, I launched Motionsauce, a corporate video production company that enables brands to take their storytelling to the next level. Our creative team utilizes innovative videography and animation to create unique marketing collateral that drives audience engagement and showcases the client’s overall mission. We believe that conversion optimization is the best method to translate web traffic into profit and hire top video talents to help companies achieve their vision. ✚ Developed and executed digital marketing strategies that brought in close to $600K worth of business in the first two years of operation.✚ Delivered streamlined processes and cohesive collateral to more than 30 clients within the first year.✚ Fostered relationships with new clients, and developed partnerships in pursuit of achieving business objectives, growing the team by threefold. -
Chief Of StaffSalad Ventures Jan 2022 - Oct 2022Singapore, SgAfter getting more deeply exposed to various blockchain companies at my agency helping firms like BOLT, Klaytn, Switcheo & more in strategic messaging, I decided to dive head-in into the space via Salad. I support our Project Lead as Chief Of Staff in various areas spanning Strategy, HR, Marketing, Operations towards the success of our suite of dApps.Salad Ventures operates three distinct lines of business including ApolloSquad - a gaming guild, GuildOS a blockchain guild management system and Salad Academy - a learn-to-earn platform. It also invests in thriving gamefi projects like Monsterra, Sipher, Happyland, Mines Of Dalarnia and more.- Developed branding fundamentals and messaging framework across brand-owned products- Supported fundraising process and messaging leading to $13.5M Series A fundraise from investors like Alameda Research, Gemini, Winklevoss Capital and more.- Built up all HR infrastructure and onboarding procedures- Facilitated hiring of key personnel -
Adjunct Lecturer (Entrepreneurship)Ngee Ann Polytechnic Apr 2019 - Apr 2020Singapore, SgComing full circle and teaching the topic of Entrepreneurship and Managing A Business to students at my alma mater where I used to be a student myself not too long ago. -
Interim Blockchain Marketing Advisor/ConsultantSwitcheo Network Jul 2018 - Aug 2018Singapore, Singapore, SgWhile the team continued to search to fill a permanent Marketing Lead role, I provided consulting in areas of communications and marketing for the Switcheo team to develop capabilities and also identify potential candidates. Switcheo is the first blockchain-based decentralized exchange for the NEO blockchain, and the team had successfully raised $8M USD through their Initial Coin Offering. (ICO)✚ Leveraged media savvy to secure in-depth articles with featured publications including Bitcoinist, E27 and Yahoo News with no PR spend.✚ Conceived and executed their interim user acquisition strategy.✚ Spearheaded negotiations with various vendors to ensure smooth operations. ✚ Consulted and developed keynote launch presentation for the NEO Amsterdam conference which resulted in 6,000 new users and a $1M boost in their trading volumes. -
Co-FounderSlidecomet Apr 2013 - Aug 2015Singapore, Sg“The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.” – Guy KawasakiMy passion for presentation design and desire to share my extensive knowledge with others culminated in the development of SlideComet. My business partner and I founded this company when we were only 19 years old and fresh out of Polytechnic. We had a total of $1000 in startup capital, which we’ve worked hard to grow into a thriving six-figure design agency: HighSparkThe SlideComet team sizzles up presentations like nobody’s business, and we motivate fellow entrepreneurs to change the world one great pitch at a time. Our presentation content has earned more than 1M views on our LinkedIn SlideShare channel. Shared presentation and storytelling tips with an extensive email list that reaches over 11K subscribers. Rewarded with ‘Top SlideShare Of the Day’ status on 20 different occasions, outshining hundreds of thousands of worldwide submissions. -
Communication Designer (Contract)Itseugene.Me Nov 2012 - Apr 2013“Choose a job that you like, and you will never have to work a day in your life.” – ConfuciusMy first foray into agency work and consulting. I had a passion for marketing and design, but no clients and zero knowledge of what functions a freelancer actually performed. I was fortunate enough to learn the ins and outs of content marketing from great mentors, and began to collaborate with companies like Dentsu Asia and Cerebos to buff up slide decks and create sexy visuals. These projects helped lay the foundation of my career in design and communications, and allowed me to explore further entrepreneurial options.
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InternSynovate Singapore Nov 2009 - Jan 2010• Work involves entering essential records and data into Microsoft Excel and Powerpoint. • Analyzing and deliberating data to determine decisions.• Moving out of the office to conduct market research at stores in relevance to client needs.
Eugene Cheng 🪄 Skills
Eugene Cheng 🪄 Education Details
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Ngee Ann PolytechnicBusiness Studies ( Marketing Communications )
Frequently Asked Questions about Eugene Cheng 🪄
What company does Eugene Cheng 🪄 work for?
Eugene Cheng 🪄 works for Highspark
What is Eugene Cheng 🪄's role at the current company?
Eugene Cheng 🪄's current role is Partner.
What is Eugene Cheng 🪄's email address?
Eugene Cheng 🪄's email address is my****@****ive.com
What schools did Eugene Cheng 🪄 attend?
Eugene Cheng 🪄 attended Ngee Ann Polytechnic.
What are some of Eugene Cheng 🪄's interests?
Eugene Cheng 🪄 has interest in Economic Empowerment, Politics, Presentation Design, Education, Public Speaking, Lifting, Human Rights, Graphic Design, Arts And Culture.
What skills is Eugene Cheng 🪄 known for?
Eugene Cheng 🪄 has skills like Graphic Design, Powerpoint, Presentation Design, Photoshop, Presentations, Entrepreneurship, Public Speaking, Social Media, Keynote, Leadership, Digital Marketing, Illustrator.
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