Fernando Fierro Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Managing an audience of over 2 million followers across multiple platforms.Responsibilities:• Full ownership of the social media content calendars, delivering product-focused content on all platforms.• Creating short-form content for X and Telegram, and long-form content for blogs.• Coordinating co-marketing initiatives with clients and partners to execute joint campaigns.• Leading a creative team of on-demand graphic designers and video creators.• Monitoring and analyzing performance metrics.

Madrid, Community Of Madrid, Spain

Assessing current digital marketing strategies in the industrial construction industry. I advise on improvement opportunities in SEO, website UI/UX, paid ads, content marketing, eCommerce, etc.

Chihuahua, Mexico

Remote

Delivered the best web 3 content to a global audience of over 230k followers.👉 2022 - 2023This year's focus was on content production and curation.• Managed and updated the global content calendar for 200+ posts per month, distributed across all social media channels.• Created and managed workflows to seamlessly integrate organic social media with other departments and promote their products.• Curated, managed, and repurposed organic content to fit various social media channels, aligned with our content pillars.• Collaborated closely with the design team to produce and repurpose content.Result:• Executed and coordinated larger, more complex digital campaigns.• Designed the social media content workflow for six social media channels.👉 2021-2022:This year, we focused on identifying effective content types, understanding why they worked, and how to produce more of it.• Designed, coordinated, and executed over 20 organic social media campaigns.• Managed the entire video production workflow for English YouTube Channels, including direct briefings for motion graphics designers on each video.• Managed our Instagram account directly, from planning to production and optimization.That year's results:• Instagram: +633% growth in followers and 4.85 million people reached organically.• YouTube: +357% growth in followers, with over 200 new videos published.• Tiktok:+1,100% growth in followers.

Mexico City

Tasked with distributing content across relevant social media channels to increase website traffic and boost social media engagement.Main tasks:• Daily distribution of articles and news across social networks such as Reddit, Twitter, and Facebook Groups.• Leading initiatives to increase the brand's following.• Engaging in direct communication with the crypto community.Notable Results:Identified the most active crypto communities on Reddit, Twitter, and Facebook by creating targeted content that generated hundreds of thousands of impressions on social media accounts.Additionally, introduced a variety of multimedia content, including videos, infographics, and engaging content, to capture the attention of blockchain projects and their communities.

Chihuahua, Chihuahua

TEDx has been one of my proudest and most enjoyable experiences to date.I played a key role in producing local TEDx events, directly impacting thousands of individuals including attendees, volunteers, social media followers, suppliers, and partners. Each annual event attracted an average of 500 attendees, involved dozens of staff members, and required managing numerous logistical aspects.In 2019, we produced the first-ever free TEDx event in Mexico. All available seats were filled in less than 72 hours, made possible through strong relationships with local government and companies that provided funding for the entire production each year.As the organizer for the local TEDx event, I effectively utilized available resources to make things happen. My responsibilities included managing the logistics of the main TEDx event months in advance, overseeing side promotional events, and coordinating volunteer efforts.I was also actively involved in the design and marketing departments, contributing to various aspects of event promotion and branding.

Mexico City Area, Mexico

With a focus on UX, visuals, and SEO, I have developed over 25 websites, including online stores and learning platforms for companies and government offices. These websites have helped my clients increase their sales and online awareness and improve their services with online tools.

Mexico City

As a Data Analyst, I enhanced the data analysis workflow by introducing innovative approaches using data processing tools. This enabled the team to efficiently clean and consolidate financial information from various Federal Offices, transforming large spreadsheets into executive and interactive reports for high-ranking government officials.My additional responsibilities involved providing daily support to staff and assisting with any tasks that required advanced Excel expertise.

Chihuahua Area, Mexico

As a Sales and Marketing Assistant, I created the company's most successful sales generation channel to date – a website. With its continuous online presence, my father's construction materials business experienced a 5x increase in sales and attracted the attention of major clients in the industry by Q4 2021.Additionally, I contributed to closing sales, liaised with international suppliers, and modernized sales and marketing tools.

Mexico City

I played a significant role in mapping out company processes, which led to the development of over 20 KPIs across the eight main areas of the holding, with a focus on productivity and quality.Furthermore, I designed the branding for the Project Management Office, enabling it to offer external consulting services. I also assisted in optimizing the SharePoint page for internal service requests.

Mexico City Area, Mexico

I developed the corporate university platform from scratch using Moodle, which catered to the needs of approximately 250 employees and upper management members who utilized it daily.This platform allowed the corporate university to establish a remote, self-paced education system for its internal workforce.

Chihuahua Area, Mexico

I wrote several articles focusing on marketing tools, specifically those that assist with automation processes.

Wuhan, Hubei, China

Completed an internship at Farley LaserLab branch, working full time in their International Business office in Wuhan, China:• Translated the company's commercial materials from English to Spanish• Managed the company's e-commerce platforms, posting ads and responding to potential customers on Alibaba.com and Solostocks.com• Provided customer service to potential Spanish-speaking customers via phone and email

Wuhan, Hubei, China

Completed HUST's 3+3 program, which included three months of intensive Chinese language classes followed by a three-month internship at a technology company.

Chihuahua, Mexico

In high school, I taught myself technical skills to diagnose and repair iPod Touch 1/2/3 models and iPhone 4/4S/5/5S models. I noticed many people had broken screens, repair services were expensive, and no one trusted repair shops. There was a sourcing opportunity for high-quality replacement screens at competitive prices, and I was able to offer affordable repair services for high school students.Throughout this venture, I successfully repaired approximately 80 devices, focusing on repair times and customer satisfaction. This experience honed my technical proficiency, problem-solving abilities, and entrepreneurial spirit, laying a foundation for my technology and business career.

Bacehelor'S Degree, Industrial Engineering, Industrial Engineer

Support Courses and Free Electives: 1. International Business Management 2. Entrepreneurship and Innovation 3. Logistics and Supply Chain.

3 + 3 Program, Chinese Language And Literature

HUST 3 + 3 takes 3 months of intensive chinese classes and 3 months of internship at a local company associated with the university.

Associate'S Degree, Foreign Languages And Literatures, General, Mandarin Chinese Diploma

4 out of 6 semesters completed