George Jackson Email & Phone Number

Philadelphia, Pennsylvania, Us

Lead all internal and external communications for the largest criminal defense law firm in Pennsylvania, working with the executive team to craft messaging on complex criminal justice issues. Write speeches, talking points, and op-eds for local and national media, and supervise the Digital Comms Manager in creating social media videos and graphic content.* Foster strong relationships with local media, establishing the Defender Association as a sought-after source of information on the city’s justice system policies and issues.* Work closely with the organization’s policy team to set priorities and craft messages to external stakeholders, including elected officials and outside community organizations * Effective management of digital media, including the redesign of the organization’s home page, and development of a successful campaign to increase the Defender’s budget* Establish effective internal communication practices, including 2 weekly e-newsletters for Defender attorneys and staff, and an internal website to share information with employees.

Coordinated and facilitated the distribution of all communications, customizing the messaging toward audiences within and outside the organization. Crafted thoughtful, concise speeches for senior leadership as well as federation members. Spearheaded efforts to educate Philadelphia residents on various issues in the public education sector by orchestrating news conferences and other events. Collaborated with various PR consultants to ensure positive media coverage is obtained for the federation. Oversaw the creation and curation of all digital content, including organization's website and social media accounts. Created on-brand copy for various pieces of marketing and advertising collateral while supervising the layout and production of each piece.· Garnered significant media coverage with the roll-out of the Healthy Schools Tracker app and the launch of the Fund Our Facilities Coalition.· Grew Twitter presence to more than 4,000 followers while following only 496 users.

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Fielded media inquiries and coordinated requested interviews in a timely manner. Prepared talking points for interviewees, ensuring messaging was clear, concise, and on-brand. Developed comprehensive media plans and communication strategies for organization members with a keen eye for how to disseminate information as quickly and effectively as possible. Generated carefully crafted speeches, columns, and press releases for notable spokespersons on local and national levels. Supervised the development and distribution of communications and media relations training modules for representatives within and outside the organization.· Conducted preparation sessions with spokespersons for interviews with national news outlets, including CNN, ABC, and The Washington Post, resulting in positive media coverage.

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Produced written content for various pieces of digital and print collateral for numerous audiences, making sure each piece was succinct and easily digestible. Operated as intermediary for external parties, including the media as well as U.S government and military organizations. Lent expertise to the coordination of major events, including site tours, ceremonies, and media days, contributing deliverables in abbreviated timelines. Created and honed presentation materials for members of senior management.· Facilitated tours and presentations on the Pentagon Renovation Program, highlighting the reconstruction of the portion of the building that was damaged on 9/11, which generated numerous positive news stories.

Oversaw the production and fulfillment of publication orders, generating detailed workflows to keep process on schedule. Designed marketing strategies for agency communication vehicles, both print and digital, to proliferate agency's messaging while increasing brand awareness. Drafted engaging, on-brand copy for advertising and PR collateral. Supervised a staff of two who were responsible for fulfilling publication orders and membership management.