• Oversee cross-agency generative AI collaboratives with executive leadership to drive innovation at scale• Lead generative AI working groups focused on agency needs, various modalities, and emergent use cases• Launch and manage pilot programs for emerging technologies, with a current focus on generative AI• Develop and implement generative AI agents for DAS and DAS agency-specific needs• Create playbooks for agency executive leadership to integrate and implement emerging technologies• Source strategic partnerships to enhance technology and innovation capabilities within the Omnicom network• Plan and host ongoing network-wide events on emerging technologies (e.g., generative AI, spatial computing, transmedia), featuring executive leaders and boundary-pushing external partners (e.g., Roblox, Adobe)• Architect and manage Omnicom-wide technology and innovation hub, including developing learning & development curricula and inspiration/education resources for agency employees• Write and publish multiple innovation and generative AI newsletters focused on advertising and marketing insights and implications• Contribute to Omnicom and DAS internal and external thought leadership channels on innovative technologies

Client: Verizon• Lead strategy for agency's biggest client • Manage and mentor a team of community managers• Authored brand social engagement strategy • Researched and wrote strategies and creative briefs for device launches, gaming activations, CSR campaigns, and more• Ran client's first-ever competitive social campaign pilots• Architected forthcoming digital subscription product messaging and design• Collaborated with marketing sciences and connections strategists to develop unique insights across programs• Crafted action-oriented POVs and thought leadership on digital marketing and brand trends

Clients: Nike, Jordan Brand, Neutrogena, Electronic Arts, General Motors, Lowe's• Run a global team of innovation and platform strategists that develop POVs and counsel to FH's global network of clients• Produce strategic thought leadership and emerging marketing strategy for Fortune 100 companies, with a current focus on web3, the metaverse, and NFTs.• Identify new and emerging platforms and technologies to integrate into internal and external client programs• Design integrated marketing and communications strategies for clients, collaborating with other agencies• Launched Neutrogena's first-ever branded content studio across earned and owned digital channels • Liaise between social and digital platforms, agency, and clients to strengthen relationships and first-to-market opportunities • Leverage digital analytics platforms to turn custom insights into proactive earned and owned client strategies • Write and distribute original weekly trendspotting newsletter report that is shared with client CMOs and FH's global network

Current and past clients: Nike, Jordan Brand, IBM, Google, General Motors, AT&T, Lowe's, Chevrolet, Hershey, and Samsung. Roles and responsibilities:• Research and insights• Social, digital, and PR strategy• Emerging platforms and innovation• Trendspotting and trend application• AI strategy • Client management • Social media governance • Strategic influencer relations• Integrated campaign planning and execution • New business

Methods+Mastery is a new specialty agency within the Omnicom global network that brings together social, creative and data-driven specialists who constantly strive to improve upon the ways brands reach their audiences. Data overload exists, but it takes a special team to wade through the research to fill in the gaps where others have failed. We use intelligence born from today's social landscape to inform strategy, creation and measurement, with a focus on a brand’s custom target audiences.