Responsibilities:Looking after the company's flagship brand, Canbebe, along with the entire portfolio that includes Sincere, Bello and Canped.- Enhancing the company's social media presence through strategic collaboration with the digital and creative agency.- Aligning the content strategy, ensuring brand consistency and messaging across various channels.- Collaborating with sales teams to align strategies and promotional activities with brand goals.- Developing and implementing strategies to increase customer loyalty, launching the Canbebe loyalty website from scratch and overseeing the loyalty program execution.- Analyzing market trends and consumer behavior to identify opportunities for growth.- Coordinating with suppliers for new product development, overseeing the entire process, ensuring timely execution and facilitating seamless communication between internal teams and external partners. - Establishing partnerships with other brands to expand reach and visibility.- Managing ad campaigns with Daraz, leveraging their platform for brand promotions.- Collaborating with pediatricians to get brand endorsements and building strong relationships with influencers through our various initiatives.Achievements:Successfully pulled off the execution of Daraz 11.11 Campaign:- Exceeded affiliate program expectations and organic seedings, generating 966 orders which was over & above the commitment.- Display banner ad achieved 1 million impressions and 800,000+ unique reach.- Search ad resulted in 3,000 store orders and a 15% conversion rate, demonstrating campaign success.- Organized the first ever Mommy Meetup PR event of Canbebe and managed its amplification across social media effectively:-- Engaged 18 influencers, 1 mommy Facebook group, 9 publishers, and got featured in native articles.-- Achieved impressive overall stats with a reach of 4.8M+, views of 3.2M+, and engagement of 150K+.

Responsibilities:• Building brand equity by creating and administering content of Imtiaz and its sub-brands on all social media platforms, such as Facebook, Instagram, Youtube, Twitter, and LinkedIn as well as the website to build a greater audience and ensure customer engagement.• Developing content strategies, directing creative concepts, and writing copies while overseeing all the designs.• Monitoring and assessing site metrics with the aim of analyzing what’s working and what’s not in order to improve the communication strategies.• Using Facebook and Google ads effectively to ensure greater reach on a limited budget.• Working on PR and all other marketing campaigns’ ideation, coordinating with the agencies and ensuring their understanding of campaign briefs effectively.• Working on the execution of and overseeing all marketing projects including store openings, lucky draws, TVC and DVC shoots, etc. Impact:• Achieved drastic improvements in the number of page views, likes, post reach, and engagement on Facebook and Instagram.• Remained constantly at the top in terms of engagement on Facebook as compared to all our competitors including Metro, Carrefour, Chase Value, etc.• Achieved better stats of top-of-mind awareness and increased brand recallability by implementing a number of new initiatives in our digital marketing plan.

Responsibilities:• Introducing ways to make loyal customers' shopping experience better and helping them gain more value against every penny they spend at the store.• Planning and executing the marketing collaborations and brand partnerships.• Gauging the customer engagement received on marketing promotions to take decisions for offers planned in future.• Working on the content marketing of all loyalty program related offers and briefing the creative team with its visual ideation.• Looking after all collaborative projects of the company that are assigned to the marketing team.• Managing the company's CSR projects to build a more positive brand image while giving back to the community.Impact:• Achieved 18% increase in the number of loyalty registrations per month.• Modified several loyalty management practices to reduce complaints by 35%, one of which was developing the loyalty card re-issuance mechanism from the ground up, laying out the framework and defining roles.• Improved success of the program by making proactive adjustments to operations that resulted in increased customer satisfaction pertaining to the loyalty program of Imtiaz.

Managing a portfolio of corporate customers, building and promoting long-term relationships with the customers by working with them to understand their needs and eventually providing great service tailored according to their requirements. Identifying new business opportunities while enhancing market and competitor knowledge to help Metro adapt its strategy accordingly.

Responsibilities:• Working closely with the digital agency to work on content plans and social media strategies.• Preparing journey plans for the order bookers and conducting weekly market visits with them.• Tracking sales performance of order bookers and developing strategies to achieve targets andincrease revenue.• Working on consumer insights to present product improvement plans.• Keeping up with the market trends and constantly coming up with creative ideas for marketingcampaigns to improve brand equity.

My work was related to their digital wallet app that was in development phase at the time. I handled the research and marketing tasks that included preparing research briefs for focus groups, coming up with marketing strategies for the app, reviewing UI of the app, suggesting new features and highlighting areas that needed improvement.

Wabees is a Pakistani manufacturer of beard-care products that deals in beard oils, combs, and other beard grooming products. I was responsible for managing their social media marketing campaigns and creative department.