Sohini Mukherjee Email & Phone Number

United Arab Emirates

As CMO, I have been instrumental in driving key marketing initiatives, showcasing a blend of innovative approaches and analytical expertise focusing on customer lifecycle.Strategy & Campaign Director:- Developed and implemented campaigns addressing customer needs, elevating brand awareness and user adoption.- Orchestrated omnichannel marketing campaigns, focusing on optimization and A/B testing for better results.Digital Marketing & SEO:- Executed SEO/ASO… Show more As CMO, I have been instrumental in driving key marketing initiatives, showcasing a blend of innovative approaches and analytical expertise focusing on customer lifecycle.Strategy & Campaign Director:- Developed and implemented campaigns addressing customer needs, elevating brand awareness and user adoption.- Orchestrated omnichannel marketing campaigns, focusing on optimization and A/B testing for better results.Digital Marketing & SEO:- Executed SEO/ASO strategies, maintaining Wally's #2 rank in UAE App Store's finance category for six weeks.- Led website development, emphasizing design, content, and SEO to boost online presence and user experience.Content Development & Branding:- Managed content and copywriting, ensuring consistent omnichannel messaging across emails, app, web and social.- Directed branding strategy to maintain compelling messaging and a distinct brand identity.PR & Media Engagement:- Led a global PR campaign, establishing WallyGPT as the first AI-powered finance app, gaining features in major outlets like Yahoo Finance and Tech Times.- Achieved over 150 recommendations and 40+ top ratings for WallyGPT from various publications.Product Development & Innovation:- Partnered with the tech team to refine UX/UI, boosting registration and conversion rates.- Played a key role in creating WallyGPT, the pioneering AI-integrated finance app.User Engagement & Experience:- Directed user journey mapping to improve experiences from acquisition to retention.- Formulated user lifecycle strategies and email marketing for better conversion and loyalty.Data Analysis & Performance Metrics:- Tracked key marketing metrics, aligning them with company KPIs.- Conducted LTV and ATV analyses for strategic refinement.Advertising & Promotional Strategies:- Initiated innovative outdoor advertising, including Elevision collaborations, to enhance brand visibility. Show less

Bengaluru Area, India

At Chumbak, an esteemed Indian design-led lifestyle brand, I significantly contributed to strategic marketing, brand development, and community engagement.Product Launch & Brand Development:- Spearheaded the launch of Chumbak's fashion and personal care lines, managing branding, messaging, packaging, and omnichannel marketing.- Curated brand voice and content strategy, crafting engaging narratives for diverse products.Community Building & Social Media… Show more At Chumbak, an esteemed Indian design-led lifestyle brand, I significantly contributed to strategic marketing, brand development, and community engagement.Product Launch & Brand Development:- Spearheaded the launch of Chumbak's fashion and personal care lines, managing branding, messaging, packaging, and omnichannel marketing.- Curated brand voice and content strategy, crafting engaging narratives for diverse products.Community Building & Social Media Engagement:- Grew Instagram following from 40k to 250K organically, developing a strong online community.- Ran interactive campaigns and utilized user-generated content for digital engagement and community expansion.Influencer Marketing & Strategic Partnerships:- Designed and executed influencer marketing strategies with notable Indian influencers to boost brand awareness.- Formed strategic partnerships with brands like Music, Airbnb, OnePlus, and content creators including ScoopWhoop and POPxo, enhancing brand presence.SEO & Digital Content Strategy:- Directed SEO efforts and managed the Chumbak blog, increasing web traffic and visibility.- Implemented content optimization for better search engine rankings and audience engagement.Loyalty Program Management:- Developed a comprehensive loyalty program, focusing on customer acquisition, engagement, and retention.- Regularly analyzed customer data to enhance the program's impact on customer lifetime value.Retail Marketing:- Collaborated with visual merchandising and store teams to boost in-store traffic and customer experience.- Conducted store visits across India for performance enhancement and customer satisfaction.- Crafted innovative branding and advertising strategies, improving brand visibility and mall footfall.Event Planning & Execution:- Organized in-store events, including influencer engagements, supporting brick-and-mortar expansion.- Coordinated brand events with hospitality groups, boosting brand awareness in key markets. Show less

Mumbai Area, India

India's pioneering artist collective that brings cutting-edge affordable art & premium quality lifestyle products & provides a platform that supports the Indian graphic design space.Working alongside the CEO as ‘Online Media & Marketing Manager’ handling all digital and social media marketing activities.Digital Marketing:1. Targeting & Segmentation: Creating custom audience groups & advertising on Google & Facebook ads2. Quantitative Analysis: Analysing ad… Show more India's pioneering artist collective that brings cutting-edge affordable art & premium quality lifestyle products & provides a platform that supports the Indian graphic design space.Working alongside the CEO as ‘Online Media & Marketing Manager’ handling all digital and social media marketing activities.Digital Marketing:1. Targeting & Segmentation: Creating custom audience groups & advertising on Google & Facebook ads2. Quantitative Analysis: Analysing ad performance to constantly improve metrics like cost-per-click & conversion rates3. Organic Social Media: Implementing a social media calendar that aided digital marketing efforts4. Customer Acquisition & Loyalty: Building a tiered CRM program that improved customer acquisition & retention through sign-up offers, referral programs, preview sales, exclusive flash sales, tiered upgrades, special artist signed merchandise, invitations to in-store events etc. 5. E-mail Marketing: Creating and implementing weekly e-mail marketing campaigns6. Inbound Marketing: Aiding digital marketing efforts with SEO friendly blog postsOffline Marketing:1. Driving In-Store Traffic: Planning a sale calendar for the flagship store & tying up with local cafés & businesses with a similar customer demography; local advertising through flyers & brochures to increase brand awareness & footfalls2. Events: Planning monthly events like ‘Meet the Designers’, sketch-book events, partnered events with Wacom & flash sales helped pool together a thriving art & design community 3. Visual Merchandising: Strategic VM planning to promote new arrivals, best-sellers and push slow-moving products/designs.Branding & Content Writing:1. Worked closely with the CEO in building a brand language to help create the brand manual.2. Content and copy writing for all channels including blogs, e-mails, ads, social media, brochures & all in-store communication. Show less

Mumbai

India Circus Retail offers contemporary-chic, sophisticated, and affordable style for various areas of our customer’s life; from home decor to personal accessories, through its online and offline retail stores. India Circus recently joined Godrej Group, one of India’s most trusted brands, revenues over US$ 4 billion and 1.1 billion customers globally. As ‘Marketing & PR Consultant’, my role helped setting up the brand's internal marketing and PR plan.1. Marketing: Set-up a… Show more India Circus Retail offers contemporary-chic, sophisticated, and affordable style for various areas of our customer’s life; from home decor to personal accessories, through its online and offline retail stores. India Circus recently joined Godrej Group, one of India’s most trusted brands, revenues over US$ 4 billion and 1.1 billion customers globally. As ‘Marketing & PR Consultant’, my role helped setting up the brand's internal marketing and PR plan.1. Marketing: Set-up a basic framework for their marketing activities for both social & offline. Offline marketing involved setting up a framework for brand tie-ups & alliances with banks to offer mutually beneficial deals for both partners. Also identifying key events & exhibitions to participate in to build brand awareness and establish the brand as a key player in the lifestyle and gifting market. Online marketing involved calendarising their social media, blog & templating their e-mail marketing campaign strategy.2. PR: Setting up a PR network for editorial coverage & drafting press releases. While at my time there, India Circus was featured in Vogue India, Harper's Bazaar, Good Homes amongst other publications & several local dailies. Show less

Mumbai Area, India

London-based WGSN is the world’s leading trend authority for creative thinkers in over 94 countries. Services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert advisory services. As a ‘Fashion Researcher’ I was responsible for compiling the latest runway looks & designs into trend reports that are used by fashion houses, designers, buyers, retailers & fashion consumers the world over. 1. Trend Report: Clubbing… Show more London-based WGSN is the world’s leading trend authority for creative thinkers in over 94 countries. Services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert advisory services. As a ‘Fashion Researcher’ I was responsible for compiling the latest runway looks & designs into trend reports that are used by fashion houses, designers, buyers, retailers & fashion consumers the world over. 1. Trend Report: Clubbing all the images from top runways & designers and sorting them into specific trends [sorted by style, colour, inspiration, mood] & filing them for use by stylists, fashion houses and buyers from across the globe. Show less

Juhu Flagship Store

Visual Merchandising:1. Adhering to global guidelines in setting up the VM in the flagship Diesel store & implementing the same standard across all other stores2. Working with vendors to build fixtures according to global guidelines3. Making VM changes as per individual store sales patterns to push best-sellers or slow moving stock4. Creating the regional [west] VM report [all stores in Mumbai + all stores in Pune] by collating VM reports from individual stores & presenting… Show more Visual Merchandising:1. Adhering to global guidelines in setting up the VM in the flagship Diesel store & implementing the same standard across all other stores2. Working with vendors to build fixtures according to global guidelines3. Making VM changes as per individual store sales patterns to push best-sellers or slow moving stock4. Creating the regional [west] VM report [all stores in Mumbai + all stores in Pune] by collating VM reports from individual stores & presenting them to India HQ that were eventually presented to the global HQ5. Set up a morning check-list to standardize VM guidelines across all storesSales & Marketing:1. Exceeding weekly sales targets through weekly set metrics like ATV & UPT2. Meeting with the marketing team to plan marketing activities to increase footfalls & overall brand visibility3. Building a strong in-store loyalty program that would increase brand affinity. The loyalty program included exclusive services like personal shopping, pick up & drop facilities & exclusive sale events for top customers4. Also implemented a successful stylist program exclusively for top stylists from Bollywood that saw an increase in merchandise sourced for movies, soaps & ad films5. Making monthly sell through reports for the planning team that included insights into fastest moving products, slow moving products, products that needed re-stocking etc. Show less

Advanced Diploma, Fashion Marketing & Management

Raffles Design International, Mumbai is a part of Raffles Education Corporation Limited (“RafflesEducationCorp”) which is the largest.

Bachelor Of Arts (Ba), Political Science (Hons.)

Activities and Societies: Intra college & state level rowing team member that won several awards in inter-college competitions. One.

Indian School Certificate (Isc)

Activities and Societies: Captain of school rowing team that won several awards in both national and international level rowing.