Content Creation: Design and produce high-quality, engaging content (images, videos, GIFs,) for various social media platforms such as Instagram, Facebook and Tik Tok.Social Media Management: Schedule and publish posts across platforms, ensuring consistency in brand voice and aesthetic.Audience Engagement: Monitor comments, messages, and interactions, responding to audience inquiries in a timely and authentic manner to build community engagement.Analytics & Reporting: Track and analyze social media metrics (engagement, reach, impressions, growth), and prepare regular performance reports to optimize content strategies.Collaboration: Work closely with the marketing, graphic design, and product teams to align social media efforts with broader marketing initiatives and campaigns.

- Contacted with over 15 sailing companies to establish new collaborations allowing for the expansion of business networks and partnerships, opening opportunities, increased market reach, and access to new customer segments.- Conducted market research to identify German market preferences and needs in order to develop promotion activations for sailing products, considering the priorities of the company, market dynamics and competitive landscape.- Collaborated with cross-functional teams to define product vision, strategy, and roadmap for sailing products.- Collaborated with sales teams to provide product training and support, enabling effective sales strategies and customer engagement.- Managed the entire product lifecycle, from ideation and design to manufacturing and distribution.- Led the development and launch of sailing products through Attika Reisen.

- Key contact on behalf of the marketing team, with the digital marketing agency that included:-Communicating company’s promotional campaigns per month explaining the goals and expectations-Monitoring all the actions regarding digital marketing for company’s SoMe.-Creating along with the WebDev all the contents for our campaigns (newsletter, email marketing etc)- Responsible for the content management of Attika’s Hub Site.- Supporting the product manager for marketing actions needed for the products (hotels).o Identifying the supplier and discussing company’s needs for the agreement.-Creating the product presentation (SWOT Analysis) and presenting to the marketing team and higher management.-Creating all the marketing actions for promoting the new product (online and offline campaigns).-Responsible for the creation and the design of POMS for one of the biggest exhibitions in Tourism Industry (ITB Berlin 2023)

- Implement, follows up and control the promo plan of assigned portfolio in different channels- Analyze and interpret retail audit data into actionable customer and promotional insights taking into consideration competition activities and market data- Manage production and distribution of POSM- Ensure 360° activation of allocated portfolio to achieve customer attention and preference with relevant POSM- Create NPI customer presentation and in store execution toolkit for big projects- Cooperate effectively with internal and external stakeholders- Monitor and handle the budget across all brands to optimize efficiency, report results and monitors relevant KPIs

-Present, promote and sell products to existing and prospective customers-Public Relationships with prospect and existing clients-Merchandizing on the point of Sales-Establish, develop and maintain positive business and customer relationships-Achieve agreed upon sales targets and outcomes within schedule

-Window and in-store displays-Grouping related products together -Shelf signage-In-store ads featuring the merchandise-In-store demonstrations-Well-stocked shelves-Spotlighting promotional items