Michael Ifkovits Email & Phone Number

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

I lead a team of curious business strategists that help move products, services, and companies forward through a balance of analytical rigor and holistic experience design.

Charlotte, Nc, Us

Skookum and Method, a GlobalLogic sister company, merged and adopted the Method name in May 2021.I help companies identify their innovation goals, needs, and strategies to get there. We focus on assessing their ecosystems and readiness for innovation in order to recommend innovation programs tailored for their needs and then teach them to fish and execute this new program. I want to help build sustainable innovation programs that are resistant to the typical "3 year cycle" of hype, regression, and repurposing.

New York, Ny, Us

I search for new areas of value, conduct concept feasibility analysis, and design business cases. My interests are increasing insurance consumerism, generating product concepts based on industry disruptions, bringing InsureTech and other start-ups into the fold, and alternative underwriting methods.

Pittsburgh, Pennsylvania, Us

I develop strategy and hunt for opportunities using various innovation methodologies. I am responsible for the generation, evaluation, and modeling of new concepts and ideas.

Pittsburgh, Pennsylvania, Us

I helped manage the Medicare Advantage product portfolio, developed robust local market planning analysis in conjunction with external consultants, and began creation of Senior Markets focused innovation pipeline.

I helped create the innovation process and built the portfolio from the ground up as part of a newly formed innovation unit.

I analyzed demographics, competition, and marketing outlets in order to develop marketing and sales strategies for future market expansion while evolving center evaluation metrics utilized for strategic decision making, budgeting and forecasting evaluations.

• Executed multi-channel marketing efforts in territory that spanned the state of Pennsylvania• Developed large scale partnership and sponsorship opportunities• Tracked reach and cost of efforts to maintain budget• Coordinated outreach efforts of center level staff• Organized and led new center launch opening celebrations• Served as media liaison and point of contact for publications, radio, etc.

• Strategically planned the marketing efforts of current and prospective clients• Developed new business and cultivated existing relationships• Generated branding principles and guidelines for clients• Completely managed projects in a cost effective and timely manner

Pittsburgh, Pa, Us

• Created research reports used to substantiate client (existing and potential) marketing & branding plans• Assisted in the creation of client’s brand initiatives

Pittsburgh, Pennsylvania, Us

• Maintained and developed profitable client relationships• Successfully exceeded quarterly/monthly goals • Specialized in the banking needs of businesses with $2mm - $10mm in annual revenue• Graduate of PNC’s internally developed, industry recognized “QB” Sales Development Program

Marketing of EventsGroup Sales

Bachelors, Business Administration

Master Of Business Administration (M.B.A.)

Education record