Headway specializes in devising and executing marketing and product strategies for an array of online companies - from those who are just getting started to well-established organizations looking to optimize their performance, branch out with new products or expand into new markets.We offer a wide range of marketing and operations services and can be as involved as needed in simultaneously advancing multiple aspects of the business, all while taking a very practical and hands-on approach.Sample of current and former projects:MyDocendo – Full design and implementation of product, marketing and monetization strategies (web and mobile apps) for a new interest-based social network and online collaboration tool focused on high-school and college students (expected Beta Jan 2017)Golden Nugget Casino - Devising, implementing and executing online and mobile marketing strategies for the legendary gaming brand as it launches its online products in regulated U.S. states.Game Show Network (GSN) - Creating and implementing a go-to-market strategy enabling this leading U.S. casual games brand to successfully expand its marketing efforts into Affiliation and Partnerships.AllSeated.com – Examined and recommend monetization models and strategies along with supporting technology for this collaborative event management platform and online marketplaceWin2Day – management of User Acquisition for a 3D social gaming mobile app, including optimizing mobile traffic sources, developing and automating tracking and reporting, and managing project’s overall budget

AiS was formed in 2011 and incorporated in the State of NV in 2012. Its team of industry experts has over 25 years of iGaming and Social Gaming experience and has provided industry expertise and services to over 50 gaming platforms and operators. Offered services include business planning, product selection, platform development, contract negotiation, technology implementation, product launch, operational strategy, and day-to-day marketing and operations.In addition to our operational and marketing experience, we provide expert market-led consumer insights. As consultants, we can only be the leader of the pack by understanding what operators and end customers desire, how they operate, and how they spend. It is this extra step with attention to detail that truly sets us apart.

Led and managed all aspects of online and offline customer acquisition across multiple verticals and markets - Affiliate marketing, media buying, SEO & PPC, partnerships, sponsorships, social media & PR. All were managed and executed in-house in 10+ languages.Member of company’s Executive Team. Actively involved in defining and executing company’s short and long term vision and strategy.

Business and product owner of the Everest Affiliates marketing program, generating 60% of company’s customer acquisition and revenue through affiliation and partnerships. Accountable for margin % and overall profitability, pricing, network management, recruitment, activation and optimization, and branding.