Jackie Smith Email and Phone Number
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Driven and collaborative communications strategist with expertise in producing top-notch communications programs across internationally recognized Fortune 500 companies, enterprise organizations, startups, and entertainment brands. I develop and lead proactive public, media, and influencer relations, social media and internal programs to achieve business objectives while creating cultural resonance and meaningful experiences that connect brands and people.💡 Expertise in:• Developing impactful PR, media, and influencer relations programs• Navigating controversies and creating unique brand opportunities• Securing coverage in top-tier media • Leading cross-functional teams to execute integrated communications strategies🎯 Notable Achievements:• Public relations-driven brand led to highly publicized events and sold-out performances nationwide• Expanded U.S. anime market presence by 1000% through strategic media relationships• Surpassed annual sales projections within one week of product launch with comprehensive public relations and theatrical marketing strategy• Grew media coverage by 10% by expanding coverage opportunities and executing cohesive, actionable, and sustained strategies.• Boosted merchandise sales 100% in key markets by activating a PR plan from inception to launch in less than a week• Recognized as AT&T's Community Manager of the Year for highest-engaging tweet of the year in 2020 (4.4K likes, 1.3K retweets, 425 comments)💪 Core Strengths:• Strategic Planning & Execution• Public Relations & Media Management• Social Media Strategy & Community Building • Content Creation & Brand Storytelling• Executive Visibility & Media Training• Reputation & Crisis Management• Cross-functional Collaboration⚡ Superpowers:• Spidey-sense for what’s news (I started my career in newsrooms) • Typo-kinesis: My eagle eyes can detect and manipulate typos from a distance• Cognitive Translation Beam: I can simplify and translate complex concepts for consumer audiences• Brand Amplification Force Field: Able to boost brand presence across all platforms!My approach: Always have a plan - but always be prepared to pivot.
Orthofix
View- Website:
- orthofix.com
- Employees:
- 2034
- Company phone:
- +599 9 465 8525
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Senior Manager, Global Corporate Communications | Social MediaOrthofixDallas, Tx, Us -
Senior Manager, Global Corporate Communications | Global Social Media OversightOrthofix Feb 2024 - PresentLewisville, Tx, Us -
Global Corporate Communications Manager | Social Media OversightOrthofix Jan 2023 - Feb 2024Lewisville, Tx, Us -
Corporate Communications ManagerOrthofix Oct 2021 - Jan 2023Lewisville, Tx, Us -
Digital Content Strategist And WriterOrthofix May 2021 - Oct 2021Lewisville, Tx, Us -
Account Supervisor | Account Director, Digital MediaTruepoint Communications Jun 2019 - May 2021Addison, Texas, UsLed digital communications for Fortune 20 client, AT&T. Collaborated with client leadership to devise and execute communication strategy aligned with business objectives. Designed and supported social media campaigns and community engagement and determined messaging. Managed award winning 30 person team with 9 direct reports.• Oversaw 30+ client social media accounts, gathered and evaluated social conversation and emerging trends, crisis situations and celebrity and high influencer mentions, working with teams across the organization while recommending approach and leadership response to successfully manage issues to protect and champion the brand. • Team lead on high-volume account with 562K social mentions and 118K positive engagements in 2020.• Provided leadership in building agency’s social media and community management team; implemented and standardized processes, procedures, and written communications to ensure best practices and success. -
Director, Communications And ConsultantJackie Smith + Co 2011 - 2019Provided media and public relations services to clients cross-industry, including medtech company Orthofix, nonprofit healthcare organization Baylor Scott & White, financial technology company Blucora, the State Fair of Texas, Dallas International Film Festival, FanExpo Dallas, Six Flags Over Texas, and tech startup MergeVR. Constructed creative strategies to connect PR and social media to business goals.• Designed and executed State Fair of Texas core and outer news content plan and programs reaching 2.2M visitors, generating 20.5K media mentions and 5B impressions in 2018.• Oversaw more than 200 talent and high-profile guest appearances, negotiating benefits and adhering to budget.• Coordinated radio and TV interviews, film and social media shoots.
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Corporate Communications ManagerGamestop Jun 2013 - Feb 2017Grapevine, Texas, UsSpearheaded external communications for Fortune 500 company with 7K retail stores and 45K employees globally. Crafted plans focused on growing presence, supporting initiatives, and driving media strategies across multiple business units, including physical, digital and mobile gaming, collectibles, telecommunications, and tech brands at retail. Provided executive leadership counsel on strategies. Developed and maintained key media and community partnerships.• Exceeded benchmarks 10% by increasing media coverage in targeted segments and outlets. • Awarded PRSA’s 2017 Bronze Anvil for Pokémon GO strategy in the Media Relations category. • Established corporate and internal employee social media channels; grew traffic and employee engagement. -
Communications CoordinatorGamestop Feb 2013 - Jun 2013Grapevine, Texas, Us -
Head Of Public Relations | Senior ManagerFunimation (Now Crunchyroll, A Sony Pictures Television Company) Jan 2008 - Oct 2011Recruited to lead pre-school and youth title publicity with role expansion to all titles. Led communications management on all product lifecycle stages from ideation, development, publishing, broadcast, to streaming. Directed team and managed over $1M budget.• Grew media coverage 1000%; established company as leader in anime and Asian live action content. • Designed and executed comprehensive strategies to boost market presence, leveraging relationships with media outlets in support of all series and films; garnered over 110M impressions for Afro Samurai alone.
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Public Relations ManagerFunimation (Now Crunchyroll, A Sony Pictures Television Company) Jan 2005 - Dec 2007
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Manager, U.S. Public RelationsHit Entertainment (Now A Part Of Mattel) 2004 - 2004As manager of public relations for the fourth largest independent children’s studio and video distributor in the world, developed and implemented PR programs for properties including Barney the dinosaur, Bob the Builder, Thomas & Friends, The Wiggles and Jim Henson’s Fraggle Rock.Recruited out of the news business for writing and producing skills, developed pitches, wrote releases, produced video and audio clips, prepared talent for broadcast and print interviews, and later coordinated public and VIP events. • Successfully managed publicity tours, and nationwide and regional media blitzes for Barney the Dinosaur, the Australian musical group and Disney television stars The Wiggles, as well as new shows on PBS and Nickelodeon – Angelina Ballerina and Rubbadubbers, securing appearances in national press such as The Today Show, CBS Early Show, Live! with Regis and Kelly, CNN, MSNBC, Time magazine, TV Guide and The New York Times, among others.
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Assistant Manager, U.S. Public RelationsHit Entertainment (Now A Part Of Mattel) 2003 - 2004
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Public Relations SpecialistHit Entertainment (Now A Part Of Mattel) 2001 - 2003
Jackie Smith Skills
Jackie Smith Education Details
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University Of North TexasRadio/Television/Film -
The University Of Texas At Austin
Frequently Asked Questions about Jackie Smith
What company does Jackie Smith work for?
Jackie Smith works for Orthofix
What is Jackie Smith's role at the current company?
Jackie Smith's current role is Senior Manager, Global Corporate Communications | Social Media.
What is Jackie Smith's email address?
Jackie Smith's email address is ja****@****ail.com
What is Jackie Smith's direct phone number?
Jackie Smith's direct phone number is +121476*****
What schools did Jackie Smith attend?
Jackie Smith attended University Of North Texas, The University Of Texas At Austin.
What skills is Jackie Smith known for?
Jackie Smith has skills like Media Relations, Press Releases, Social Media, Public Relations, Entertainment, Publicity, Television, Social Media Marketing, Digital Media, Corporate Communications, Editing, Broadcast.
Who are Jackie Smith's colleagues?
Jackie Smith's colleagues are Claire Alexander, Martina Vevoto, Carol Pinto, Dominique Petach, Cua, Kelly Creighton, Dr. Cheng Louis, Mark Adams.
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