Jackie Smith Email & Phone Number

Dallas, Tx, Us

Lewisville, Tx, Us

Lewisville, Tx, Us

Lewisville, Tx, Us

Lewisville, Tx, Us

Addison, Texas, Us

Led digital communications for Fortune 20 client, AT&T. Collaborated with client leadership to devise and execute communication strategy aligned with business objectives. Designed and supported social media campaigns and community engagement and determined messaging. Managed award winning 30 person team with 9 direct reports.• Oversaw 30+ client social media accounts, gathered and evaluated social conversation and emerging trends, crisis situations and celebrity and high influencer mentions, working with teams across the organization while recommending approach and leadership response to successfully manage issues to protect and champion the brand. • Team lead on high-volume account with 562K social mentions and 118K positive engagements in 2020.• Provided leadership in building agency’s social media and community management team; implemented and standardized processes, procedures, and written communications to ensure best practices and success.

Provided media and public relations services to clients cross-industry, including medtech company Orthofix, nonprofit healthcare organization Baylor Scott & White, financial technology company Blucora, the State Fair of Texas, Dallas International Film Festival, FanExpo Dallas, Six Flags Over Texas, and tech startup MergeVR. Constructed creative strategies to connect PR and social media to business goals.• Designed and executed State Fair of Texas core and outer news content plan and programs reaching 2.2M visitors, generating 20.5K media mentions and 5B impressions in 2018.• Oversaw more than 200 talent and high-profile guest appearances, negotiating benefits and adhering to budget.• Coordinated radio and TV interviews, film and social media shoots.

Grapevine, Texas, Us

Spearheaded external communications for Fortune 500 company with 7K retail stores and 45K employees globally. Crafted plans focused on growing presence, supporting initiatives, and driving media strategies across multiple business units, including physical, digital and mobile gaming, collectibles, telecommunications, and tech brands at retail. Provided executive leadership counsel on strategies. Developed and maintained key media and community partnerships.• Exceeded benchmarks 10% by increasing media coverage in targeted segments and outlets. • Awarded PRSA’s 2017 Bronze Anvil for Pokémon GO strategy in the Media Relations category. • Established corporate and internal employee social media channels; grew traffic and employee engagement.

Grapevine, Texas, Us

Recruited to lead pre-school and youth title publicity with role expansion to all titles. Led communications management on all product lifecycle stages from ideation, development, publishing, broadcast, to streaming. Directed team and managed over $1M budget.• Grew media coverage 1000%; established company as leader in anime and Asian live action content. • Designed and executed comprehensive strategies to boost market presence, leveraging relationships with media outlets in support of all series and films; garnered over 110M impressions for Afro Samurai alone.

As manager of public relations for the fourth largest independent children’s studio and video distributor in the world, developed and implemented PR programs for properties including Barney the dinosaur, Bob the Builder, Thomas & Friends, The Wiggles and Jim Henson’s Fraggle Rock.Recruited out of the news business for writing and producing skills, developed pitches, wrote releases, produced video and audio clips, prepared talent for broadcast and print interviews, and later coordinated public and VIP events. • Successfully managed publicity tours, and nationwide and regional media blitzes for Barney the Dinosaur, the Australian musical group and Disney television stars The Wiggles, as well as new shows on PBS and Nickelodeon – Angelina Ballerina and Rubbadubbers, securing appearances in national press such as The Today Show, CBS Early Show, Live! with Regis and Kelly, CNN, MSNBC, Time magazine, TV Guide and The New York Times, among others.

Bachelor Of Science, Political Science, Journalism, Radio/Television/Film

Education record