Jackie Smith

Jackie Smith Email and Phone Number

Senior Manager, Global Corporate Communications | Social Media @ Orthofix
Dallas, TX, US
Jackie Smith's Location
Dallas, Texas, United States, United States
Jackie Smith's Contact Details

Jackie Smith personal email

About Jackie Smith

Driven and collaborative communications strategist with expertise in producing top-notch communications programs across internationally recognized Fortune 500 companies, enterprise organizations, startups, and entertainment brands. I develop and lead proactive public, media, and influencer relations, social media and internal programs to achieve business objectives while creating cultural resonance and meaningful experiences that connect brands and people.💡 Expertise in:• Developing impactful PR, media, and influencer relations programs• Navigating controversies and creating unique brand opportunities• Securing coverage in top-tier media • Leading cross-functional teams to execute integrated communications strategies🎯 Notable Achievements:• Public relations-driven brand led to highly publicized events and sold-out performances nationwide• Expanded U.S. anime market presence by 1000% through strategic media relationships• Surpassed annual sales projections within one week of product launch with comprehensive public relations and theatrical marketing strategy• Grew media coverage by 10% by expanding coverage opportunities and executing cohesive, actionable, and sustained strategies.• Boosted merchandise sales 100% in key markets by activating a PR plan from inception to launch in less than a week• Recognized as AT&T's Community Manager of the Year for highest-engaging tweet of the year in 2020 (4.4K likes, 1.3K retweets, 425 comments)💪 Core Strengths:• Strategic Planning & Execution• Public Relations & Media Management• Social Media Strategy & Community Building • Content Creation & Brand Storytelling• Executive Visibility & Media Training• Reputation & Crisis Management• Cross-functional Collaboration⚡ Superpowers:• Spidey-sense for what’s news (I started my career in newsrooms) • Typo-kinesis: My eagle eyes can detect and manipulate typos from a distance• Cognitive Translation Beam: I can simplify and translate complex concepts for consumer audiences• Brand Amplification Force Field: Able to boost brand presence across all platforms!My approach: Always have a plan - but always be prepared to pivot.

Jackie Smith's Current Company Details
Orthofix

Orthofix

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Senior Manager, Global Corporate Communications | Social Media
Dallas, TX, US
Website:
orthofix.com
Employees:
2034
Company phone:
+599 9 465 8525
Jackie Smith Work Experience Details
  • Orthofix
    Senior Manager, Global Corporate Communications | Social Media
    Orthofix
    Dallas, Tx, Us
  • Orthofix
    Senior Manager, Global Corporate Communications | Global Social Media Oversight
    Orthofix Feb 2024 - Present
    Lewisville, Tx, Us
  • Orthofix
    Global Corporate Communications Manager | Social Media Oversight
    Orthofix Jan 2023 - Feb 2024
    Lewisville, Tx, Us
  • Orthofix
    Corporate Communications Manager
    Orthofix Oct 2021 - Jan 2023
    Lewisville, Tx, Us
  • Orthofix
    Digital Content Strategist And Writer
    Orthofix May 2021 - Oct 2021
    Lewisville, Tx, Us
  • Truepoint Communications
    Account Supervisor | Account Director, Digital Media
    Truepoint Communications Jun 2019 - May 2021
    Addison, Texas, Us
    Led digital communications for Fortune 20 client, AT&T. Collaborated with client leadership to devise and execute communication strategy aligned with business objectives. Designed and supported social media campaigns and community engagement and determined messaging. Managed award winning 30 person team with 9 direct reports.• Oversaw 30+ client social media accounts, gathered and evaluated social conversation and emerging trends, crisis situations and celebrity and high influencer mentions, working with teams across the organization while recommending approach and leadership response to successfully manage issues to protect and champion the brand. • Team lead on high-volume account with 562K social mentions and 118K positive engagements in 2020.• Provided leadership in building agency’s social media and community management team; implemented and standardized processes, procedures, and written communications to ensure best practices and success.
  • Jackie Smith + Co
    Director, Communications And Consultant
    Jackie Smith + Co 2011 - 2019
    Provided media and public relations services to clients cross-industry, including medtech company Orthofix, nonprofit healthcare organization Baylor Scott & White, financial technology company Blucora, the State Fair of Texas, Dallas International Film Festival, FanExpo Dallas, Six Flags Over Texas, and tech startup MergeVR. Constructed creative strategies to connect PR and social media to business goals.• Designed and executed State Fair of Texas core and outer news content plan and programs reaching 2.2M visitors, generating 20.5K media mentions and 5B impressions in 2018.• Oversaw more than 200 talent and high-profile guest appearances, negotiating benefits and adhering to budget.• Coordinated radio and TV interviews, film and social media shoots.
  • Gamestop
    Corporate Communications Manager
    Gamestop Jun 2013 - Feb 2017
    Grapevine, Texas, Us
    Spearheaded external communications for Fortune 500 company with 7K retail stores and 45K employees globally. Crafted plans focused on growing presence, supporting initiatives, and driving media strategies across multiple business units, including physical, digital and mobile gaming, collectibles, telecommunications, and tech brands at retail. Provided executive leadership counsel on strategies. Developed and maintained key media and community partnerships.• Exceeded benchmarks 10% by increasing media coverage in targeted segments and outlets. • Awarded PRSA’s 2017 Bronze Anvil for Pokémon GO strategy in the Media Relations category. • Established corporate and internal employee social media channels; grew traffic and employee engagement.
  • Gamestop
    Communications Coordinator
    Gamestop Feb 2013 - Jun 2013
    Grapevine, Texas, Us
  • Funimation (Now Crunchyroll, A Sony Pictures Television Company)
    Head Of Public Relations | Senior Manager
    Funimation (Now Crunchyroll, A Sony Pictures Television Company) Jan 2008 - Oct 2011
    Recruited to lead pre-school and youth title publicity with role expansion to all titles. Led communications management on all product lifecycle stages from ideation, development, publishing, broadcast, to streaming. Directed team and managed over $1M budget.• Grew media coverage 1000%; established company as leader in anime and Asian live action content. • Designed and executed comprehensive strategies to boost market presence, leveraging relationships with media outlets in support of all series and films; garnered over 110M impressions for Afro Samurai alone.
  • Funimation (Now Crunchyroll, A Sony Pictures Television Company)
    Public Relations Manager
    Funimation (Now Crunchyroll, A Sony Pictures Television Company) Jan 2005 - Dec 2007
  • Hit Entertainment (Now A Part Of Mattel)
    Manager, U.S. Public Relations
    Hit Entertainment (Now A Part Of Mattel) 2004 - 2004
    As manager of public relations for the fourth largest independent children’s studio and video distributor in the world, developed and implemented PR programs for properties including Barney the dinosaur, Bob the Builder, Thomas & Friends, The Wiggles and Jim Henson’s Fraggle Rock.Recruited out of the news business for writing and producing skills, developed pitches, wrote releases, produced video and audio clips, prepared talent for broadcast and print interviews, and later coordinated public and VIP events. • Successfully managed publicity tours, and nationwide and regional media blitzes for Barney the Dinosaur, the Australian musical group and Disney television stars The Wiggles, as well as new shows on PBS and Nickelodeon – Angelina Ballerina and Rubbadubbers, securing appearances in national press such as The Today Show, CBS Early Show, Live! with Regis and Kelly, CNN, MSNBC, Time magazine, TV Guide and The New York Times, among others.
  • Hit Entertainment (Now A Part Of Mattel)
    Assistant Manager, U.S. Public Relations
    Hit Entertainment (Now A Part Of Mattel) 2003 - 2004
  • Hit Entertainment (Now A Part Of Mattel)
    Public Relations Specialist
    Hit Entertainment (Now A Part Of Mattel) 2001 - 2003

Jackie Smith Skills

Media Relations Press Releases Social Media Public Relations Entertainment Publicity Television Social Media Marketing Digital Media Corporate Communications Editing Broadcast Marketing Communications Content Strategy Video Writing Film Copywriting Blogging Journalism Digital Marketing Strategic Communications Radio Event Planning Facebook Film Production Video Production Social Networking Copy Editing Storytelling Content Development Web Content Multimedia Broadcast Television Strategic Planning Management Promotions Content Management Non Profits Crisis Communications Leadership Spokesperson Community Relations Editorial Live Events Project Management Internal Communications Public Speaking Cause Marketing Event Management New Media Advertising Creative Writing Community Development Awesomeness

Jackie Smith Education Details

  • University Of North Texas
    University Of North Texas
    Radio/Television/Film
  • The University Of Texas At Austin
    The University Of Texas At Austin

Frequently Asked Questions about Jackie Smith

What company does Jackie Smith work for?

Jackie Smith works for Orthofix

What is Jackie Smith's role at the current company?

Jackie Smith's current role is Senior Manager, Global Corporate Communications | Social Media.

What is Jackie Smith's email address?

Jackie Smith's email address is ja****@****ail.com

What is Jackie Smith's direct phone number?

Jackie Smith's direct phone number is +121476*****

What schools did Jackie Smith attend?

Jackie Smith attended University Of North Texas, The University Of Texas At Austin.

What skills is Jackie Smith known for?

Jackie Smith has skills like Media Relations, Press Releases, Social Media, Public Relations, Entertainment, Publicity, Television, Social Media Marketing, Digital Media, Corporate Communications, Editing, Broadcast.

Who are Jackie Smith's colleagues?

Jackie Smith's colleagues are Claire Alexander, Martina Vevoto, Carol Pinto, Dominique Petach, Cua, Kelly Creighton, Dr. Cheng Louis, Mark Adams.

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