• Started out focusing on Australia & New Zealand, added responsibilities for the Korean market in January 2023• Led a high-performing team of 7 product marketers across TikTok's full suite of brand and performance advertising products based in Sydney and Seoul• Chief Product Advisor to the General Managers of Australia & New Zealand and Korea and the AUNZ senior leadership team, collaborating cross-functionally with leaders and teams in Sales, Marketing Science, Business Marketing, Solutions Engineering, Technical Account Management, Sales Operations and more• Developed and evangelised comprehensive regional Go-To-Market strategy focusing on the highest short-to-long term revenue opportunities• Drove groundwork of signals, performance and brand best practices through rigorous programs, including sales education, segmentation, hitlists and external activations such as the performance roadshow and For You Summit• Scaled and grew products such as Web Ads and TopView Branding Ads• Tested and launched new products including Brand Safety tools and Branded Mission• Acted as the voice of AUNZ and Korea in the global Product Strategy & Operations team and influenced the global product roadmap to prioritise regional needs through regional inbound and product asks• Took on executive sponsorship of eCommerce products for APAC, representing Product Strategy & Operations team at Dubai product summit and collaborating with Center of Excellence

• Parental leave secondment for SEA, relocated to Singapore for 7 months while maintaining product leadership for the Korean market• Led a high-performing team of 10 product marketers across TikTok's full suite of brand and performance advertising products based in Singapore and Seoul• Chief Product Advisor to the General Managers of Southeast Asia and Korea and the SEA senior leadership team, collaborating cross-functionally with leaders and teams in Sales, Marketing Science, Business Marketing, Solutions Engineering, Technical Account Management, Sales Operations and more• Developed and evangelised comprehensive regional Go-To-Market strategy focusing on the highest short-to-long term revenue opportunities• Drove groundwork of signals, performance and brand best practices through rigorous programs, including sales education, segmentation, hitlists• Scaled and grew products such as TikTok Shop Ads and TopView Branding Ads• Tested and launched new products including Video Shopping Ads, iterations of App Ads and Messaging Ads• Acted as the voice of SEA and Korea in the global Product Strategy & Operations team and influenced the global product roadmap to prioritise regional needs through regional inbound and product asks• Led C-level product workshops with the APAC region's largest ecommerce marketplaces and online travel agencies to deepen partnerships and support their long-term business growth

Mentoring Product Marketing Managers across a diverse set of companies and locations.

Represented Meta and contributed to discussions, publications and panels.

• Led Product Marketing for Retail, Digital Disruptors / eCommerce, Signals and Instagram, covering a broad range of products including Cross-Border Commerce, Stories, Video, and managing one direct report• Led Signals Go-To-Market for ANZ, through both the ANZ Signals XFN taskforce and engagement with senior Sales & XFN leadership• Collaborated with cross-functional teams to run product & sales strategy workshops with Sales teams across the APAC region, both in-person and virtual• Represented ANZ Retail on a regional and global level, and made ANZ the leading adopter of innovative Retail solutions outside the US• Designed and executed inbound and outbound programs to drive product adoption

• Remote parental leave secondment / Singapore-based role• Led APAC Go-To-Market for Signals products across six markets (Japan, Greater China, Korea, Southeast Asia, ANZ and India), with heavy focus on Facebook’s product response to Apple’s iOS 14 policies• Engaged with and influenced both senior Sales and Product Marketing leadership, as well as Product Marketing Managers in each market• Successfully built and led team consisting of 12 functions ranging from Marketing Science and Solutions Engineering to Legal• Championed internal and external education on complex product changes and drove sales & client action by leading weekly internal workshops and regular trainings with frontline Sales, 2 major internal trainings for APAC Sales leadership, and regular external webinars with up to 3,000+ people in attendance• Represented APAC in global product workstreams to address regional needs• Collaborated across all regions and scaled APAC work globally

• Consistently achieved double-digit growth in dynamic multi-million dollar client portfolio ranging from large traditional Australian retailers to eCommerce start-ups• Led complex technical integrations & strategic projects with cross-functional teams including Solutions Engineering, Marketing Science and Product Marketing as well as senior stakeholders on the client & agency side• Led internal education on data analysis & visualisation tools such as Tableau through flagship Sales Datacamps in Singapore and Sydney and drove improvement of internal tools as ANZ Data Champ• Mentored and managed new hires in formal and informal capacity• Led ANZ Diversity & Inclusion initiative and Pride@

• Consistently achieved double-digit growth in dynamic multi-million dollar client portfolio based in Germany• Pioneered new products such as Conversion Lift Test, Dynamic Ads, Instagram Ads and Lead Ads • Drove DR excellence and product adoption as a member of EMEA DR Swat Team, EMEA DPA Swat Team & Dynamic Ads Product Champ for DACH - recognised in the team as the go-to person for detailed DR product knowledge• Led data-driven approach in the eCommerce team and built 10 Tableau dashboards for the DACH team and other teams to track product adoption and KPIs in order to help prepare QBRs and insights-driven client meetings• Launched and ran Sales Datacamp in Dublin in cooperation with Learning & Development• Regularly presented both strategic and technical topics such as the Facebook auction to large audiences across the EMEA region in places like Warsaw, Tel Aviv and Berlin

• Organisation of various LGBT+ networking & speaker series events in Australia with up to 200 attendees• Worked with organising group consisting of employees from Facebook, Google, Linkedin, Twitter, Atlassian, Amazon and Microsoft

• Organisation of 6 LGBT+ networking & speaker series events in Ireland with up to 300 attendees• Organisation of event sponsorship and internal support• Led organising group consisting of 10 employees from Facebook, Google, Linkedin, Twitter, Airbnb and Indeed

• PPC Bidding Strategy & Scenario Analysis• Forecasting & Reporting• Web Project Management• Account Management

• Oversaw the online panel recruitment activities for key global online market research companies taking advantage of Co-registration, Search Engine Marketing (PPC & SEO) and Email Marketing• Managed and grew a global client portfolio, with clients based in countries including Australia, Austria, Brazil, Denmark, Finland, Germany, Kenya, the Netherlands, Nigeria, United Kingdom & United States• Worked closely with Email Marketing & PPC teams to ensure campaign success• Coordinated a project to increase MVF brand awareness through media buying in relevant publications as well as through a Linkedin PPC campaign• Responsible for monthly team sales report• Improved multiple aspects of the sales process & tracking to enhance efficiency

• Responsible for selling Yahoo!’s display advertising space for branding and performance campaigns, including mobile and video• Liaised with leading media agencies to grow accounts• Prepared relevant solutions and presented them to media agencies and advertisers• Cooperated with Sales Strategy Team to identify and take advantage of new business opportunities• Worked together with Client Services Team and Ad Operations Team to manage, analyse and monitor Yahoo! display campaigns• Created digital media plans• Engaged clients at internal and external events

• Organised high quality B2B conferences for the finance industry• Liaised and built relationships with senior executive level speakers (CFOs, CIOs, CEOs, MDs) from Asia and around the world• Implemented Terrapinn’s inbound marketing strategy through online marketing• Promoted conferences using social media such as Twitter, Linkedin, blogs and videos• Leveraged on Linkedin to recruit speakers and advertise our conferences• Weekly blogging on financial and investment topics • Interviewed and filmed CFOs for the CFO Show Asia to publish videos online• Conducted topic research, created programmes and got involved in copywriting

• Organisation of committee meetings, rehearsals and concerts• Active role as a singer• Harmonising songs to make them suitable for a choir• Recruitment of new members• Establishment and maintenance of the Mac-appella Facebook Page• Cooperation with other societies• Improvement of leadership, teamwork and communication skills

• Monitored website performance with Google Analytics• Participated in a project on social performance management and the triple bottom line• Created an internal engagement wiki for partner organisations• Edited and uploaded borrower stories to goodreturn.org

• Creation and editing of numerous webpages for the Online Sales and Distribution Department of Deutsche Bahn, using their Content Management System• Active participation in the project „Internationalisation of bahn.de“, including support of the responsible officer in the structuring and implementation of the relaunch • Support of the online sales team in further matters• Improvement of project management and time management skills

• Help with organisational preparation and conduct of visits of minister of state Gloser and minister of the interior Schäuble• Provision of support for the organisation of a concert• Translation of various texts from German into English• Online research concerning political and cultural issues• Guiding visitors through the embassy

• Enhancement of knowledge on the discrimination against and intolerance towards Muslim citizens by creating a reader on a symposium• Preparation and research in order to provide answers to citizen enquiries• Maintenance of relations with other institutions and the public