Lead the development of new experiences and programs to maximize member retention and inspire continued new member acquisition into Nike’s Membership program. Support ongoing refinement of existing program hero benefits based on results and insights from evolving member satisfaction. Direct the in-market implementation of Membership and Loyalty programming across all Geographies (Nike, Jordan, and Connected Partners)Facilitate enterprise-wide alignment in prioritizing technology, marketing, and operational support for short-term and long-term member loyalty program evolution.

Managing the Nike Membership proposition across Digital, Physical Retail, and Connected Marketplace Partners in North America. Directing the activation of key Membership Experiences and Services across our direct-to-consumer portfolio in order to serve our member’s needs. Continuously evolving the Member Promise and portfolio of member benefits through geography pilots and member sentiment analysis.

"What does that mean?!"Crafting the future Nike Partners marketplace and better serving consumers through connected member experiences, inventory, data, and technology.Exploring new commerce opportunities and new digital partnerships, with specific focus on social and emergent channels."So what are you doing?"Developing and deploying consumer-centric strategies across product, brand, and marketplace.Operationalizing new commerce partnerships and new business model pilots. Prospecting for and analyzing new NA-focused commercial opportunities, focusing on social and emergent channels. Developing robust business proposals for new partnership opportunities for Nike as a platform, using partner channels and capabilities to elevate the Nike brand and build new revenue streams. Tracking partnership and pilot performance metrics, serving as a marketplace lead in social and influencer commerce.

Served as program manager responsible for leading retail operation teams to successfully develop and scale innovative Omni-channel experiences such as BOPIS, Nike App @ Retail, Nike App Self Checkout, Ship-From-Store and more!Lead North America pilots for retail innovation experiences such as Nike Fit (AR assisted footwear fitting) and other future-oriented consumer Omni-channel experiences.

(Stretch Assignment)Supporting North America Nike Direct by innovating Training & Service culture to deliver a consumer experience worthy of the Swoosh.North America Nike Direct Program Owner for PULSE (Consumer Insights and Service Measurement)

(Stretch Assignment)Designed and scaled new training materials in partnership with geography program owners. Determined if adjustments need to be made to current membership proposition to elevate the localized experience in-store. Identified opportunities and promoted improvements to current training delivery methods in order to continually provide just-in-time training in order to achieve elevated consumer experiences. Participated in new store openings as needed. Ensured New Hire training is rolled out to maximize digital tool usage and proficiency. Spearheaded store pilots within the geography.Ensured most effective launch of each new programs and track success metrics.Created and implement membership acquisition focused training and internal programming.

Nike Consumer Experience Coach Nike Running FlatironSelected to join Nike GO Teams for the openings of Nike SoHo and Nike Miami stores. Lead trainings ahead of store openings. Created training materials and lead Nike+ Services and Digital Experience training for over 400 store associates. Actively assist North America Seamless Commerce division in directing in-store pilots, and compiling local market feedback for continuing innovation. Manage all daily activities in executing NEW in-store personalized consumer journey named Nike 1:1, including selling and service, selecting and developing associates, and collaborating with senior brand partners.Communicate promotional event information to maximize results of each event.Identify merchandise issues and opportunities based on selling trends and customer feedback.Supervise, train and develop associates.Assist senior store management in delivering a premium consumer and employee experience.

Nike Product Lead - Nike Running Upper East Analyzing sales data and reporting it in a concise and meaningful way.Utilizing industry standard reporting tools to create Product reports and isolate specific business needs based on product sell through.Create and execute new product flow processes in order to create a more efficient stockroom and sales floor. Create new training material for new product launches and develop training modules to encourage employee education and passion for product. Develop and motivate a team to achieve their highest potential.

Department manager responsible for daily Stockroom and Receiving objectives. Implemented new forms of stockroom team communication in order to facilitate a more cohesive work flow. Utilized product flow expertise to create a more efficient stockroom especially in times between seasonal product transitions. Developed and challenged a team of stockroom associates to become specialists and leaders amongst their peers.

Freelance Photojournalist/PhotographerFeatured on Forbes.com and various streetwear blogs and websites.Clients include various streetwear blogs such as The Shoe Game, Freshness Mag, and Forbes.Contributed photography assets and support for Nike NYC.

Lead and developed a team of 40+ associates in the Men's Running department of Nike's largest flagship location. Learned best practices for driving business results and motivating team to deliver the most premium consumer journey. Established new forms of tracking and elevating running services offered to consumers, including but not limited to Run (GAIT) Analysis.

Learned and developed retail skills in order to drive sales and consumer commitment to the global flagship running store. Assisted in the execution of a concierge running service pilot from within Nike Running Flatiron. The pilot created an elevated experience for local runners/consumers which in turn lead to the creation of globally recognizable services such as Run Analysis, NRC Run Club, and Product Hemming.

Duties included client acquisition and due diligence.