Jennifer Watts Email & Phone Number

Since 2019 I have been lucky enough to work for myself, consulting for a variety of emerging craft spirits brands.-Setting up and ongoing management of Consumer and Trade focused ambassador programs, both on and off premise-Conception and execution of online brand loyalty programs-DTC/DTB website integration-POS development and logistics-Field program development-Large and small scale event activation, staffing, and logistics-Charity Partnership development-Brand launch execution

-An entrepreneurial company whose mission is to incubate a portfolio of small spirits brands – currently Stolen Spirits and Heaven’s Door Whiskey-Directed all field marketing initiatives on both brands: consumer/trade strategy, activation playlist, ambassador program, and promotional support-Worked as a core brand team member to develop strategies across disciplines: brand planning and guidelines, activation platforms, POS development and allocation, program development-Designed and implemented all aspects of Field Marketing program – structure, CRM implementation, training materials, logistics, payroll, agency management, and budgets-Restructured Stolen Ambassador program to suit the needs of a lifestyle brand- resulting in 50% savings-Led team of 4 Field Event coordinators and managers (2 on each brand)

Greater Chicago Area

-A super-premium brand of whiskey experiencing rapid growth – transitioned the brand from a small independent brand to the profitable acquisition-Grew “Whiskey Guardian” ambassador team from 12 to 53 part-time contractors and 4 regional managers, overseeing training materials and structure-Researched and implemented reporting (Zoho), expense (Expensify), and credit card (Comdata) systems to improve program analytics and efficiencies-Launched “Toast the Trees” annual charity program marrying social media to charitable local market activations-Planned, implemented, and managed $1.5M budget

-A Boutique event staffing agency specializing in unique, top quality talent needs from supermodels to sumo wrestlers-Managed Client experience from talent selection, training, and logistics through event activation and recap reporting-Worked with team to develop customized software to manage and evaluate contract talent-Responsible for all event logistics, payroll, and reporting-Supervised 3 Producers covering the country-Responsible for all event logistics, payroll, and reportingKey Clients: Dos Equis, Pyraat Rum, Pepsi, Bacardi, Sabra, United Healthcare

Responsible for all logistics and execution, including weekly reporting activities. Managed all event equipment, including SUV, Segways, branded 14’ interactive trailer, iPads, laptops, touch-screens and 3 interactive kiosks. Responsible for staffing and training of staff. Coordinated with venue representatives and on-site client.

Trained, scheduled and oversaw staff of 3 Team Leads and 20 models, acting as a liaison between client and marketing agency. Coordinated ongoing program events, maintaining supply inventory, reporting and calendars. Client list:Heineken, Dos Equis, Amstel Light, Tecate, Sol