Julia Lee Email and Phone Number
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Growth turned product marketer, motivated by understanding the consumer through any means necessary. Catch me digging through data, reading support tickets, and testing assumptions (including my own) to tell stories and develop messages that solve problems.
The New York Times
View- Website:
- nytco.com/careers
- Employees:
- 10449
- Company phone:
- 800 591-9233
- Company email:
- help@nytimes.com
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Senior Product Marketing ManagerThe New York TimesNew York, Ny, Us
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Product Marketing ManagerThe New York Times Nov 2022 - PresentNew York, Ny, Us
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Director Of Growth MarketingBrightland Nov 2020 - Jun 2022Employee #4 and first marketing leader, responsible for driving strategy and execution across acquisition & retention marketing and web/ecommerce. I hired and managed a retention marketing manager and a content creator, managed relationships with a host of external contractors, vendors and agencies, and executed plenty of marketing projects singlehandedly. As a data-driven marketer, I monitored and analyzed web data weekly to deliver insights, prioritize work and surface new opportunities for growth. -
Growth Marketing ManagerCredit Karma Aug 2019 - Nov 2020Oakland, California, UsFor my first six months, I was on the International team leading digital acquisition for the Canada and UK markets. My scope also grew to include building out the email program (driving engagement and revenue) for Canada.After six months, I joined the Home vertical within our US business, focusing on paid digital campaigns to drive leads for our home insurance & lending partners. -
Manager, Acquisition MarketingAway Apr 2018 - Jun 2019New York, Ny , UsI led all paid online acquisition at Away, including paid social (managed in-house) and paid search (via agency), managing multi-million dollar quarterly budgets alongside an offline acquisition counterpart. My approach involved optimizing for channel efficiency and maximum scale by testing according to a rigorous learning agenda focused on incrementality. I determined channel goals, strategy and tactics to support cross-functional campaigns—from limited edition product launches to integrated brand awareness campaigns—and worked closely with colleagues on the brand marketing and creative teams to ensure alignment and consistency across channels. I also built out digital strategy for entering new international markets, including Canada, the UK, continental EU and Australia. -
Associate Manager, Acquisition MarketingAway Dec 2017 - Apr 2018New York, Ny , UsResponsible for all paid social & programmatic channels, including FB/IG, Pinterest, and testing into YouTube and vetting programmatic display vendors. Head of Paid SocialIn-house channels: Facebook + Instagram
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Senior Associate, Acquisition MarketingAway Apr 2017 - Dec 2017New York, Ny , UsBrought on as channel manager for Facebook / Instagram Ads
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Growth MarketingThinx Inc. Oct 2016 - Apr 2017New York, Ny, UsI led and drove growth for Icon (now Speax), the sister brand of Thinx. I directly managed campaigns across FB/IG, Pinterest and Google, executed on email marketing, and strategized on audience development, bidding, budgeting, creative optimizations and landing page A/B testing, all with the goal of decreasing CPA to unlock scale. In my first 90 days, I restructured and scaled paid media spend +30% to increase daily traffic by 5x, increase overall revenue by 30% MoM, and increase ROAS by 47%. -
Marketing And Community GrowthPlanted Oct 2015 - Oct 2016Brooklyn, New York, UsMy first marketing role. I built paid marketing efforts from scratch across FB/IG, Google, and Reddit on an extremely constrained budget. My primary focus was acquisition on the candidate side of the platform, though I also tested into some B2B marketing via social media platforms, such as LinkedIn ads, to support our sales team. I was responsible for campaign planning, setup & execution, weekly reporting, analysis and optimization recommendations. Over the course of <1 year, I tripled the active pool of target users, optimized targeting and messaging to increase CTR by over 3X, and designed, implemented and optimized landing pages to boost CVR by 3X. Offline, I also managed and built out Ambassador program across 6 college campuses to raise long-term brand awareness among prospective users, and built partnerships with friendly organizations and our candidate network to organize co-sponsored events, such as panels and meetups, to drive awareness and acquisition among candidates looking to join a startup.
Julia Lee Education Details
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Yale UniversityPolitical Science -
The Brearley School
Frequently Asked Questions about Julia Lee
What company does Julia Lee work for?
Julia Lee works for The New York Times
What is Julia Lee's role at the current company?
Julia Lee's current role is Senior Product Marketing Manager.
What is Julia Lee's email address?
Julia Lee's email address is ju****@****ted.com
What is Julia Lee's direct phone number?
Julia Lee's direct phone number is +191781*****
What schools did Julia Lee attend?
Julia Lee attended Yale University, The Brearley School.
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