Jon Howell Email & Phone Number

Laguna Niguel, Ca, Us

San Francisco, California, Us

Leading the Brand XP (Brand Experience) team at Dropbox, focused on the intersection of Brand and Product Design. Our goal is to elevate the Dropbox brand within our product experiences and to connect with users on an emotional level at various customer touchpoints.

A design studio that's focused on building emotive visual identities and brand experiences.

Menlo Park, California, Us

I helped spearhead the introduction of in-app education and financial literacy. Launching a multitude of educational experiences for users catered to a variety of learning styles.Shipped a handful of in-app experiences for product launches that informed and onboarded customers to new features and reinforced value to our customers.I helped design the visual language for Crypto Wallets along with the waitlist experience which was featured on CNBC and The Verge.

San Francisco, Ca, Us

Working on the Brand XP team where we focused on finding unconventional ways to brand the in-ride experience and connect with both riders and drivers on an emotional level. Constantly thinking about and designing experiences for your senses – what does it look like, feel like, and smell like to ride with Lyft. Sole designer on Lyft’s #1 out-of-home marketing tool, the Lyft Amp. I designed ways in which the Amp beaconed various colors in crowded environments. I conducted research to find ways to incentivize drivers, which led to a nationwide sweepstakes helping to increase brand awareness for Lyft through the Amp.Led design efforts for Lyft Pink, designing the visual identity system and product applications for Lyft’s newest membership program. In the process, I helped to bridge the gap between the Brand & Product Design teams and together we were able to create a unified brand and product experience.Partnered with Brand Creative and Product Marketing to bring our LyftUp initiative into our product experience. This was kicked off with our partnership with Lebron James and our Bikeshare Access program. Within the LyftUp we had Round Up & Donate which was a way for riders to round up their fares to donate to local charities. I redesigned the Round Up & Donate experience to surface it earlier on in their ride so that riders had the chance to connect emotionally with their community by surfacing hyper localized charities within a riders locale. This led to an increase in more users opting in and making a difference within their community.

San Mateo, California, Us

• Responsible for visual design standards within our design system across all of our products, as well as creating and communicating our process for managing the system from a product design and engineering perspective.• Work cross functionally with brand, product and design system teams to ensure consistent brand and product experiences.• Identify key areas of opportunity where the brand has the ability to be leveraged inside both our core and portfolio products.• Design for each of our products with a holistic and systematic approach as to build out our design system in a way that positively impacts both product design and engineering teams.• Become embedded within particular product teams to build strong working relationships with the product designer, engineering lead, and product manager in order to become an advocate for design within the product and provide feedback as necessary.• Served as the liaison between the Brand and Product Design to help build an environment where both teams were sharing work together in order to identify areas in which to collaborate.• Collaborate with the motion and user experience designers to build a system around our interaction models across all products.

San Francisco, California, Us

I led the Brand Design team working closely with Product Design, Product Marketing, and Creative Services on ways in which to inject our brand into our product experiences.Led the redesign of all iconography within our product that was more inclusive of the Twitch community and not so strongly gaming centric.Owned and led the visual redesign of empty states, avatars, and the way we portrayed users and our product within product marketing campaigns.I helped define the way we talked about and showcased new products and features through 3D/2D illustration and animation.

San Francisco, California, Us

Worked to audit the current state of the Twitch brand. Which I began to work on defining both our brand architecture and brand strategy with leadership in order to develop a roadmap for how we would create a unified design language and drive design consistency across multiple design teams at Twitch. These efforts led to a promotion where I shifted my focus on guiding a small team to deliver on this work and continue expanding our brand into our product experiences.

Redmond, Washington, Us

Power BI is a self-service business intelligence (BI) solution that provides information workers with big data analysis and visualization capabilities to identify deeper business insights about their data. I've worked on both the Power BI service side as well as Power BI Desktop. While here at Microsoft I've been responsible for helping spearhead the redesign of the conceptual model along with a few other designers which we've been working on prior to the launch of Power BI.Other responsibilities include the following:• Design and manage iconography for the entire Power BI product• Design and prototype visual interactions for Power BI Desktop, Web, and Mobile• Conceptualize and design custom visuals for Power BI and it's world-class clients• Design and animate motion graphics for marketing sites and other promotional materials

Savannah, Ga, Us

• Worked closely with a brand strategist to conduct research and develop conceptual directions for brand identity projects.• Presented to clients on a weekly basis in order to gather feedback as we moved into the next phase of the project.• Designed and developed brand systems that were used in physical and interactive spaces. This included animation, icon sets, patterns, and other secondary brand elements.• Worked on multiple brand identity projects at once as well as designing the concepts and presentation decks.• Created physical and digital versions of Brand Guidelines and documentation around each identity.

Master Of Arts (M.A.), Graphic Design

Bachelor'S Of Science, Business Marketing & Advertising