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Currently a Design Director leading the Brand XP (Brand Experience) team at Dropbox.I’ve dedicated my career to the intersection of Brand & Product Design – Brand Experience Design. I’ve spent many years now analyzing, identifying, and designing emotive experiences that shape the way people think and talk about brands they know and love. By indexing on how people feel, identifying their emotional state, and leaning into their emotions it has helped me to build trust, drive preference, and create affinity for the world’s largest brands.Prior to Dropbox, I’ve worked as an IC and also as a manager leading both Brand and Product Design teams. Below are some highlights of where I worked and what I worked on.At Robinhood, I helped spearhead the introduction of in-app education and financial literacy. Launching a multitude of educational experiences for users catered to a variety of learning styles. I also helped design and launch Crypto Wallets.At Lyft, I worked on the Brand XP team where we focused on finding unconventional ways to brand the in-ride experience and connect with both riders and drivers on an emotional level. Constantly thinking about and designing experiences for your senses – what does it look like, feel like, and smell like to ride with Lyft. I also the sole designer on Lyft’s #1 out-of-home marketing tool, the Lyft Amp. I designed ways in which the Amp beaconed various colors in crowded environments. I conducted research to find ways to incentivize drivers, which led to a nationwide sweepstakes helping to increase brand awareness for Lyft through the Amp. I also lead and designed the visual identity system and product application for Lyft Pink, Lyft’s newest membership program.At Twitch, I led the Brand Design team working closely with Product Design, Product Marketing, and Creative Services on ways in which to inject our brand into our product. I helped define the way we talked about and showcased new products and features through 3D/2D illustration and animation.At Microsoft, I was one of the first design hires on Power BI. I helped build the visual identity of the product and I designed many of its core features and functionality prior to launch. I went on to manage and design all iconography across Desktop, Mobile, and Web. I also worked with some of Microsoft’s highest profile customers such as Rolls Royce and Singapore Airlines to build custom data visualizations for their fleets. Prior to leaving Microsoft, I led the redesign of the Power BI mobile app that enabled users a richer way to digest complex data at a glance.
Dropbox
View- Website:
- dropbox.com
- Employees:
- 3784
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Brand Experience Design DirectorDropboxLaguna Niguel, Ca, Us
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Design Director → Brand ExperienceDropbox Sep 2022 - PresentSan Francisco, California, UsLeading the Brand XP (Brand Experience) team at Dropbox, focused on the intersection of Brand and Product Design. Our goal is to elevate the Dropbox brand within our product experiences and to connect with users on an emotional level at various customer touchpoints.
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Partner & DesignerFreelance Studio Jan 2011 - PresentA design studio that's focused on building emotive visual identities and brand experiences. -
Associate Creative Director → Brand ExperienceRobinhood Jul 2020 - Aug 2022Menlo Park, California, UsI helped spearhead the introduction of in-app education and financial literacy. Launching a multitude of educational experiences for users catered to a variety of learning styles.Shipped a handful of in-app experiences for product launches that informed and onboarded customers to new features and reinforced value to our customers.I helped design the visual language for Crypto Wallets along with the waitlist experience which was featured on CNBC and The Verge. -
Product Designer → Brand ExperienceLyft Jul 2018 - Jun 2020San Francisco, Ca, UsWorking on the Brand XP team where we focused on finding unconventional ways to brand the in-ride experience and connect with both riders and drivers on an emotional level. Constantly thinking about and designing experiences for your senses – what does it look like, feel like, and smell like to ride with Lyft. Sole designer on Lyft’s #1 out-of-home marketing tool, the Lyft Amp. I designed ways in which the Amp beaconed various colors in crowded environments. I conducted research to find ways to incentivize drivers, which led to a nationwide sweepstakes helping to increase brand awareness for Lyft through the Amp.Led design efforts for Lyft Pink, designing the visual identity system and product applications for Lyft’s newest membership program. In the process, I helped to bridge the gap between the Brand & Product Design teams and together we were able to create a unified brand and product experience.Partnered with Brand Creative and Product Marketing to bring our LyftUp initiative into our product experience. This was kicked off with our partnership with Lebron James and our Bikeshare Access program. Within the LyftUp we had Round Up & Donate which was a way for riders to round up their fares to donate to local charities. I redesigned the Round Up & Donate experience to surface it earlier on in their ride so that riders had the chance to connect emotionally with their community by surfacing hyper localized charities within a riders locale. This led to an increase in more users opting in and making a difference within their community. -
Visual Design LeadSurveymonkey Jan 2018 - Jul 2018San Mateo, California, Us• Responsible for visual design standards within our design system across all of our products, as well as creating and communicating our process for managing the system from a product design and engineering perspective.• Work cross functionally with brand, product and design system teams to ensure consistent brand and product experiences.• Identify key areas of opportunity where the brand has the ability to be leveraged inside both our core and portfolio products.• Design for each of our products with a holistic and systematic approach as to build out our design system in a way that positively impacts both product design and engineering teams.• Become embedded within particular product teams to build strong working relationships with the product designer, engineering lead, and product manager in order to become an advocate for design within the product and provide feedback as necessary.• Served as the liaison between the Brand and Product Design to help build an environment where both teams were sharing work together in order to identify areas in which to collaborate.• Collaborate with the motion and user experience designers to build a system around our interaction models across all products. -
Brand Design LeadTwitch Dec 2016 - Jan 2018San Francisco, California, UsI led the Brand Design team working closely with Product Design, Product Marketing, and Creative Services on ways in which to inject our brand into our product experiences.Led the redesign of all iconography within our product that was more inclusive of the Twitch community and not so strongly gaming centric.Owned and led the visual redesign of empty states, avatars, and the way we portrayed users and our product within product marketing campaigns.I helped define the way we talked about and showcased new products and features through 3D/2D illustration and animation. -
Senior Brand DesignerTwitch Oct 2016 - Dec 2016San Francisco, California, UsWorked to audit the current state of the Twitch brand. Which I began to work on defining both our brand architecture and brand strategy with leadership in order to develop a roadmap for how we would create a unified design language and drive design consistency across multiple design teams at Twitch. These efforts led to a promotion where I shifted my focus on guiding a small team to deliver on this work and continue expanding our brand into our product experiences.
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Product Designer IiMicrosoft Apr 2015 - Sep 2016Redmond, Washington, UsPower BI is a self-service business intelligence (BI) solution that provides information workers with big data analysis and visualization capabilities to identify deeper business insights about their data. I've worked on both the Power BI service side as well as Power BI Desktop. While here at Microsoft I've been responsible for helping spearhead the redesign of the conceptual model along with a few other designers which we've been working on prior to the launch of Power BI.Other responsibilities include the following:• Design and manage iconography for the entire Power BI product• Design and prototype visual interactions for Power BI Desktop, Web, and Mobile• Conceptualize and design custom visuals for Power BI and it's world-class clients• Design and animate motion graphics for marketing sites and other promotional materials -
Brand & Ui DesignerFocus Lab, Llc Mar 2014 - Mar 2015Savannah, Ga, Us• Worked closely with a brand strategist to conduct research and develop conceptual directions for brand identity projects.• Presented to clients on a weekly basis in order to gather feedback as we moved into the next phase of the project.• Designed and developed brand systems that were used in physical and interactive spaces. This included animation, icon sets, patterns, and other secondary brand elements.• Worked on multiple brand identity projects at once as well as designing the concepts and presentation decks.• Created physical and digital versions of Brand Guidelines and documentation around each identity.
Jon Howell Skills
Jon Howell Education Details
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Savannah College Of Art And DesignGraphic Design -
Florida Gulf Coast UniversityBusiness Marketing & Advertising
Frequently Asked Questions about Jon Howell
What company does Jon Howell work for?
Jon Howell works for Dropbox
What is Jon Howell's role at the current company?
Jon Howell's current role is Brand Experience Design Director.
What is Jon Howell's email address?
Jon Howell's email address is jh****@****oft.com
What is Jon Howell's direct phone number?
Jon Howell's direct phone number is +123973*****
What schools did Jon Howell attend?
Jon Howell attended Savannah College Of Art And Design, Florida Gulf Coast University.
What skills is Jon Howell known for?
Jon Howell has skills like Corporate Identity, Visual Design, Social Media, Brand Experience Design, Illustrator, Online Marketing, Brand Development, Corporate Branding, Digital Photography, Graphic Design, User Experience, Photoshop.
Who are Jon Howell's colleagues?
Jon Howell's colleagues are Paul B, Patrick Lawton, Fabian Hauser, Nicole Delcuze, Jeffrey Wagner, Dmitry K., Noor Rehman.
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