A journalist with a publisher degree and a marketing background, I make media valuable for both its audience and its brand.I studied all aspects of publishing business at St Petesburg Polytechnical University including editing, design and layout, marketing and management. At the same time I was writing and managing content for one of the best tour app guides in St Petersburg. My thesis is about producing and managing content for digital products, based on my work experience.After graduating from college I took a production and management course for editors. It helped me to keep my editing skills strong and to improve my skills in developing concepts for media, analyzing audiences and competitors, planning and creating content.In May 2022, I started my work journey as a Product Editor for an online SEO software. During my first month here, I was deeply focused on exploring and understanding the product which is specific tools with a complex tech background. Except for social media writing I also worked on UI texts.After 10 months I was promoted to my current Editor-in-Chief position. My work flow is centered around leading editorial, analyzing and planning content, producing high-quality articles, social media and collaborations with SEO experts. Specifically, I try to navigate the media to be an all-in-one information source for SEOs and concerned marketing and IT specialists. My main mission is to make media profitable for its brand and to promote products delicately.