Developed and implemented digital strategy across multiple platforms, including social media and web.Created, edited, and optimized video and static content for various platforms to align with brand voice and marketing goals.Analyzed detailed reports on content performance, user engagement, and growth metrics to guide strategy decisions.Collaborated with cross-functional teams to interpret analytics data and present actionable insights to the team.Monitored current trends and growth models across web-based platforms to keep strategies current and effective.

Digital Strategy: Partnered with key stakeholders to create cohesive digital marketing strategies that fused narrative elements with visual design, ensuring brand consistency from conceptualization to final design for clients ranging from musicians to corporate businesses. Coordinated and guided the creative process for video shoots, overall marketing strategy, touring logistics, partnerships, and more on behalf of clients.Copywriting & Copy Editing: Crafted integrated brand narratives, utilizing expressive graphics and clear, impactful copy that deepened brand engagement.Data Analysis: Analyzed campaign performance with a focus on visual storytelling metrics, leveraging stakeholder feedback to refine design and narrative elements, driving audience engagement and campaign success.Collaboration Facilitation: Successfully collaborated with a wide range of content creators and influencers to enhance brand awareness and audience engagement, implementing innovative social media strategies and partnerships that contributed to significant growth for my clients.

Content Strategy & Visual Storytelling: Developed and executed a holistic content strategy that incorporated engaging narrative and design elements, attracting a diverse audience and enhancing engagement across digital platforms (current audience is over 400,000 people across Instagram and TikTok) Copywriting & Graphic Design: Produced captivating blog posts and narratives, leveraging a strong grasp of digital storytelling and visual coherence, resulting in successful corporate collaborations and a reinforced brand identity. Brand partners have ranged from Pair Eyewear to Cricut and Glowforge.Data Analysis: Undertook extensive research and applied data-driven insights to refine digital content strategies, utilizing both visual and textual analysis to bolster audience reach and narrative impact.

Digital Storytelling & Copywriting: Spearheaded the creation of compelling marketing strategies that seamlessly intertwined with engaging story arcs, effectively enhancing the church's brand narrative for events, content series, and campaigns.Graphic Design: Executed the lifecycle of numerous story-driven communication projects, aligning them with the church’s broader brand initiatives including graphic design, and overall brand management.Team Leadership: Guided and inspired ministry teams to produce cohesive event narratives and digital content, drawing from collaborative brainstorming sessions.Data Analysis: Evaluated narrative impact through key performance metrics, optimizing communication strategies to increase engagement.Communication Strategy: Cultivated a robust communication ecosystem, leveraging both traditional and digital platforms to ensure message cohesion and audience reach.

-Spearheaded email marketing campaigns and social media strategy, contributing to a 100% increase in student enrollment, while managing all executive communications and travel planning for the CEO.-Coordinated and executed multiple events and school activities, including logistics and promotion, resulting in positive attendee feedback and increased community engagement.-Crafted compelling copy for the school's website, emails, and social media platforms, enhancing brand image and consistency across all communication channels.