Marketing Director
CurrentLeading Marketing Strategies for our brands in CPG, Luxury Soft Goods, Fashion, Beauty, Retail and e-commerce.
Jan 2023 - Present
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Lauren Shaw Email & Phone Number
Global Marketing Strategy Leader
at
The Moss Agency
1 work email found
@iwon.com
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✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Lauren Shaw? Overview
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Quick answer
Lauren Shaw is listed as Global Marketing Strategy Leader at The Moss Agency, based in United States. AeroLeads shows a work email signal at iwon.com and a matched LinkedIn profile for Lauren Shaw.
Lauren Shaw previously worked as Marketing Director at The Moss Agency and Senior Global Brand Manager of Product Marketing at Arbonne. Lauren Shaw holds Communications from Notre Dame De Namur University.
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Email format at The Moss Agency
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*@iwon.com
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Profile bio
About Lauren Shaw
Forté in launching innovative beauty products that fulfill market demands, are driven by sales analytics / trend forecasts, and feature good for you active ingredients without compromising product quality, payoff, or longevity. Beauty/Personal Care CPG leader who has experience working D2C/B2C, B2B, e-commerce, and building relationships with retailer exclusives.Seasoned in launching new products that focus on maintaining existing customers while targeting next-gen consumers through compelling innovation (from producing detailed product concepts, development, to commercialization). Experienced in developing elevated GTM (go-to-market) strategy campaigns that produce strong ROI's.Creating a truly memorable brand experience with every element of marketing is an important factor I keep in mind when creating brand strategies and make sure brand messaging is cohesive and clear across multiple platforms.I've worked in Global Marketing for over a decade, where I've gained a wide range of experience from participating in building a startup brand from the ground up in CA (wearing many hats within one role) to fast paced corporate marketing in NYC where I’ve thrived as a team player working with cross-functional teams to meet tight launch dates.One of my biggest strengths is that I am both creative and analytical, which allows me to see each project from multiple angles. I have a passion for product knowledge, beauty trends, eye catching content, and design. My strong leadership skills that have empowered my teams to exceed goals are reflected in the long-term relationships I've maintained at each company and brand I've worked with through the years.
Listed skills include Event Management, Event Planning, Corporate Events, Marketing Communications, and 46 others.
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9 roles · 21 years
Lauren Shaw work experience
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Senior Global Brand Manager Of Product Marketing
- Brand Strategy and Innovation for all Personal Care Categories (Makeup, Skincare, Hair Care, Body Care, & Holiday products)- Managed existing portfolio and 3 year innovation calendar from concept to commercialization across 6 international markets- Launched 100+ sku's of new innovation across all personal care categories- Led personal care go-to-market 360 strategy- Initiated strategic sku rationalization of personal care to cut costs and drive revenue- Check out our latest skincare launch at EmpowerLive 2022 Conference on-stage at MGM Grand: https://www.youtube.com/watch?v=AX9NciEBFEY
Aug 2020 - Dec 2022
Global Marketing Brand Manager
Consultant
Marketing strategies for private clients in CPG, beauty brand, and e-commerce
Apr 2019 - Aug 2020
Global Marketing And Brand Development Manager
- Managed 4 Mid-Tier Dept. Store Brands: Vince Camuto Mens & Women's, Jason Wu, Norell- Managed 4 QFG Celebrity Brands: Jessica Simpson, Rihanna, Sean Jean, Michael Jordan- Developed New Product Launch concepts, strategies, and positioning- Responsible for achieving approval of product licensing agreements for 2019 innovation- 360° execution of 15 Holiday Gift Sets (Macy's & Bloomingdale's Excl.) currently in production- Responsible for go to market merchandising display concepts, budgets, and execution- Strength in converting analytics into actionable opportunities that impact the bottom line- Created detailed creative design briefs and managed internal artwork design process- Partnered with PR/Digital in executing print and unique digital scent sampling campaigns- Managed Digital/Social content calendar and approvals (including retailer e-campaigns)- Copywriting product descriptions, product names, ad copy, etc.- Managed fragrance formula product development process (including briefing fragrance houses and labs)
Nov 2018 - Mar 2019
Global Marketing Brand Manager
- Managed $60M Eye Category from ideation to commercialization in 5 international markets- Launched 7 New Eye Products (32 SKU's) concept to completion in less than 1 yr.- Defined 3 yr. Innovation Calendar in partnership with Sr. Marketing Director- Category lead with strong knowledge of global and domestic trends- Created and presented agency briefs, managed agency partners and deliverables- Developed marketing plans: Analyzed potential new product recommendations to fill white space based on trend forecasts and Nielsen/NPD analytics (with key retailers in mind: ULTA, Target, Walmart, Rite Aid, CVS, Walgreens)- Developed product guides and launch toolkits to support commercial teams with new product sell-in and in market execution- Developed social media content strategy and calendar in conjunction with creative agency, Global PR and local markets to drive brand awareness and new innovation- Lead regional/cross-functional teams to overcome executional and logistical hurdles in order to meet aggressive in-market timing- Copywriting for packaging, e-commerce, advertisements, product descriptions, and product name trademarks- Produced A+ content for Amazon and Walmart.com, as well as making sure e-commerce launch aligned with new brand guidelines
Dec 2017 - Nov 2018
Brand Marketing Consultant
Self-Employed
- Provided brands insight on leading industry trends and guidance on innovation calendars- Developed social media content and calendar strategy- Connected brands with relative influencers for cross promotional campaigns- Increased dedicated social following +40% average- Content Creator: Contributed copywriting for industry blogs and beauty/fashion editorials- Curated copywriting LINK TO ONLINE PORTFOLIO: https://indd.adobe.com/view/03347afa-2d04-4b87-a685-973f9f2b5234
Apr 2016 - Dec 2017
Marketing Manager
- Drove and managed all aspects of innovation from ideation to launch across all color cosmetic and tools categories- Collaborated with Artistry Team throughout Product Development process- Conducted detailed price analysis & provided SRP recommendations across brand- Copywriting (produced copy for packaging, website, email blasts, print ads, etc.)- Implemented marketing strategy with Social & Digital Teams on brand positioning & content calendar cadence that doubled online sales
Oct 2012 - Apr 2016
Marketing Assistant
Mother'S Nutritional Center
Aug 2008 - Oct 2012
Event Planner
The Royal Engagement
Event Planner for Weddings and Corporate Events.
2006 - 2011
~5 yrs
1 education record
Lauren Shaw education
-
Notre Dame De Namur University
FAQ
Frequently asked questions about Lauren Shaw
Quick answers generated from the profile data available on this page.
What company does Lauren Shaw work for?
Lauren Shaw works for The Moss Agency.
What is Lauren Shaw's role at The Moss Agency?
Lauren Shaw is listed as Global Marketing Strategy Leader at The Moss Agency.
What is Lauren Shaw's email address?
AeroLeads has found 1 work email signal at @iwon.com for Lauren Shaw at The Moss Agency.
Where is Lauren Shaw based?
Lauren Shaw is based in United States while working with The Moss Agency.
What companies has Lauren Shaw worked for?
Lauren Shaw has worked for The Moss Agency, Arbonne, Consultant, Parlux Fragrances Llc/Ltd., and Revlon Inc..
How can I contact Lauren Shaw?
You can use AeroLeads to view verified contact signals for Lauren Shaw at The Moss Agency, including work email, phone, and LinkedIn data when available.
What schools did Lauren Shaw attend?
Lauren Shaw holds Communications from Notre Dame De Namur University.
What skills is Lauren Shaw known for?
Lauren Shaw is listed with skills including Event Management, Event Planning, Corporate Events, Marketing Communications, Social Media Marketing, Brand Development, Public Relations, and Creative Writing.
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