Laurie Heller

Laurie Heller Email and Phone Number

Marketer & Human Rights Advocate. My opinions are my own. @ A New Policy
New York, United States
Laurie Heller's Location
Brooklyn, New York, United States, United States
Laurie Heller's Contact Details
About Laurie Heller

I'm here to make a change, literally and figuratively.After a long stint in marketing, I'm pursuing a Master's in Human Rights — a journey sparked by my unwavering passion for social justice, equality, and giving a voice to the voiceless. In my toolkit, you'll find a mix of skills — strategic communications, creative direction, brand, and digital strategy — all ready to be repurposed for a cause I truly believe in. I love building diverse teams that exude passion, creativity, and experimentation. And I care about the greater good — personally and professionally — so it's likely not surprising that I almost always root for the underdog. I firmly believe that no matter what industry you're in, your end product, service, or output is always as good as the people who work on it — and where they live is irrelevant. And if you can't have fun and laugh along the way, there's no point. People want to be excited about coming to work, who they work with, and what they're working on. Lack of culture, clarity, and passion kills morale, productivity, and performance.My pet peeves: Internal silos. Micromanagement. Too serious, too much of the time. Speaking in buzzwords. Antiquated technology and thinking. Fear of change. Brilliant jerks.

Laurie Heller's Current Company Details
A New Policy

A New Policy

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Marketer & Human Rights Advocate. My opinions are my own.
New York, United States
Website:
anewpolicy.org
Employees:
10
Laurie Heller Work Experience Details
  • A New Policy
    A New Policy
    New York, United States
  • Dawn
    Development Intern
    Dawn Aug 2024 - Present
    Support the DAWN Development and Communications teams with fundraising campaigns, digital strategy, CRM strategy/implementation, and annual Gala planning and support
  • International Rescue Committee
    Child Protection Intern, Hs/Prs
    International Rescue Committee Jan 2024 - Present
    New York, Ny, Us
    As part of my quest to gain more experience in Human Rights, I am fortunate to support the IRC with its unaccompanied minor program (Home Study and Post Release Services). In this capacity, I have:- Developed a US Cultural Orientation curriculum tailored to unaccompanied minors arriving in the US for the first time- Conduct research, build presentations, write letters, and complete applications to secure complimentary youth services, including but not limited to school enrollment and healthcare- Audit, monitor, and evaluate unaccompanied minor cases and ensure they meet all necessary criteria- Adhere to IRC policies, particularly those related to confidentiality and client privacy
  • The Favorite Co.
    Brand Strategist And Founder
    The Favorite Co. Jul 2019 - Present
    Brooklyn, Ny, Us
    The Favorite Co. is a digital marketing consultancy that bans boring. Our key focus areas: are fractional CMO support, branding, digital campaigns, content strategy, and development.
  • Unidays
    Interim Gm, Us Region
    Unidays Mar 2019 - Jul 2019
    Nottingham, Gb
    Oversaw and led a team of 35 sales, customer success, marketing, and operations staff in the US concurrent with new app launch.
  • Unidays
    Vp | Global B2B Marketing
    Unidays Aug 2017 - Feb 2019
    Nottingham, Gb
    Just a few months into my position at Oracle, a recruiter persuaded me to have a quick chat about a role that combined my B2C *and* B2B experience. It turned out to be one of the best things to happen to me professionally. I got to market a company I believed in to the type of marketers I used to be. I built a brand new function and team from the ground up, encompassing campaign strategy, media, marketing operations, PR, content strategy, and events.UNiDAYS is the world's leading Student Affinity Network. We provide student verification and integrated marketing solutions to help D2C brands and organizations make meaningful connections with millions of Gen Z college students around the globe. www.myunidays.com/genz
  • Oracle
    Director, Integrated Marketing
    Oracle Feb 2017 - Aug 2017
    Austin, Texas, Us
    Followed a prior manager to Oracle (who left the day before I got there) and built and hired internal agency from scratch and oversaw digital campaigns, content and social media strategy as well as email, design, paid media, and event support for the North America Cloud Technology demand generation unit.
  • Ibm
    Global Program Director, Cloud Marketing
    Ibm Sep 2014 - Jan 2017
    Armonk, New York, Ny, Us
    A former colleague from Keds gave me a call and said I had to meet the VP of Cloud Marketing at IBM. Fast forward to a few weeks later, I found myself in an entirely new role and business and I learned a ton.I started out launching IBM Cloud's first global consolidated paid media plan for 30 countries and from there, I was placed within a project sponsored by the Marketing Innovation Group at IBM Studios. We worked in an agile team consisting of a scrum master, UX, designers, content and digital media strategists where we were responsible for digital strategy and demand generation for global B2B Cloud campaigns: including landing page development, e-nurture, paid media strategy, A/B + multivariate testing, event support, and ongoing optimization. Oversaw agency relationships with Havas and Ogilvy.
  • G.H. Bass & Co.
    Brand Marketing Director- Bass Footwear
    G.H. Bass & Co. Nov 2012 - May 2014
    New York, Ny, Us
    I followed the former president of Keds to New York to work for Bass footwear. While there, I directed all brand marketing strategy, PR, advertising, digital, social media, content, events (trade and consumer), and influencer programs. In addition, I worked on a new e-commerce site launch as well as managed the brand's relationship with its licensee until the company was acquired from PVH Corp.
  • Keds
    Brand And Digital Marketing Manager
    Keds Jun 2010 - Nov 2012
    Burlington, Ma, Us
    Managed global brand marketing, PR, digital, advertising, social media, product placement, content development, student ambassador programs, and events (trade and consumer) for both the Keds and PRO-Keds brands.Project highlights:Keds' first-ever apparel collection at Opening CeremonyKeds X Madewell collaborationKeds X Taylor Swift partnership
  • Jansport
    Marketing Communications Manager
    Jansport Nov 2007 - Jul 2010
    Denver, Colorado, Us
    Responsible for managing all of JanSport.com and led a team of four to execute PR, social media, influencer outreach, music and entertainment partnerships, corporate philanthropy, product placement, experiential, brand ambassador programs, trade events, sales meetings, and retail marketing initiatives.

Laurie Heller Skills

Integrated Marketing Social Media Advertising Public Relations Copywriting Social Media Marketing Marketing Strategy Marketing Communications Digital Marketing Brand Management Online Marketing Fashion Digital Strategy Brand Development Marketing Digital Media Creative Direction Corporate Communications Media Relations Content Strategy Event Management Entertainment Retail Apparel Footwear Media Buying Consumer Segmentation Experiential Marketing Brand Awareness Demand Generation Email Marketing E Commerce Consumer Insight Multivariate Testing A/b Testing Retail Marketing Event Planning Agile Methodologies Scrum Business Development Business Strategy Management Leadership Hubspot Strategy Strategic Planning Lead Generation Marketing Automation Customer Relationship Management Accessories Music Press Releases Publicity Sponsorship Photo Shoots Consumer Goods Event Producing Online Advertising Creative Briefs Positioning Paid Search Campaigns

Laurie Heller Education Details

  • University Of Arizona
    University Of Arizona
    Human Rights Practice
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Advertising Marketing Communications
  • State University Of New York At Oswego
    State University Of New York At Oswego
    Broadcasting Mass Communications

Frequently Asked Questions about Laurie Heller

What company does Laurie Heller work for?

Laurie Heller works for A New Policy

What is Laurie Heller's role at the current company?

Laurie Heller's current role is Marketer & Human Rights Advocate. My opinions are my own..

What is Laurie Heller's email address?

Laurie Heller's email address is la****@****hoo.com

What is Laurie Heller's direct phone number?

Laurie Heller's direct phone number is +191783*****

What schools did Laurie Heller attend?

Laurie Heller attended University Of Arizona, Fashion Institute Of Technology, State University Of New York At Oswego.

What skills is Laurie Heller known for?

Laurie Heller has skills like Integrated Marketing, Social Media, Advertising, Public Relations, Copywriting, Social Media Marketing, Marketing Strategy, Marketing Communications, Digital Marketing, Brand Management, Online Marketing, Fashion.

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