A true creative at heart, with a proven track record of building and leading large in-house creative projects and teams. Former Head of Content Design at the brilliant MOO and now building and leading the creative team at the UK’s fastest-growing start-up, Popsa. Big on strategy, process, conceptual thinking, and telling the stories that help brands grow.I worked at MOO for six years and during my time there I've launched some amazing products, installed new ways of working and thinking and helped to redefine what an in-house creative team can do. I've led teams on large above the line campaigns, created a Christmas music machine that went viral, and set up and managed our in house audio and video production team.I've spoken at design week about interior design and won multiple gold awards for events, video and social content. I've created email marketing campaigns that have got people tweeting, and video content that entertained, intrigued and upped conversion. I want to do work that based on research as well as design instinct, and has at it's core, a great idea.In my spare time, I like to write and play music, I've had music released on lots of different labels under lots of different projects, as well as writing for my own library company.