Staying curious and breaking new ground — at The Robot Company.

Available for freelance creative direction and brand consultation in Sept ‘23.Concept. Mentorship. Experimentation. Incubation. Storytelling. Production.Clients:- Mother LA- The Bindery- Proto Collective- American Giant- and some others behind those NDAs

Created and implemented a comprehensive brand guidelines overhaul for the internal and external Tonal brand, including type, color, art direction, and social and digital use cases.Guided creation of 2022 LeBron James x Tonal "Intelligence" social campaign parlaying 4 hours with LeBron into 11 pieces of content and a suite of social elements spanning seven months.Conceived and implemented lean, immersive, docu-style production that elevated our members as our focal story—landing us with 16 pieces of video content, 100's of static digital and social assets, driving brand lift, all driving sales at a rate of 3x the previous year.Spearheaded, developed, and implemented strategic and visual launch campaigns across Tonal's Tik-Tok and Pinterest channels with an evolving design system to sustain a long-term brand play.Oversaw cross-functional teams from all brand competencies across multiple large-scale brand initiatives and shepherded newly developed creative processes from brief to final delivery.

Conceptualized, guided, and crafted the launch of Crypto.com to the global stage with a massive brand film and global 360 campaign takeover, driving attention, traffic, and conversion of the audience to active customers at a rate of 10x the competition.Led a run of 4 (out of 4) pitches that converted to unanimous wins for agency partners over six months, each working with unfamiliar talent that composed a cross-functional team.Clients: UnitedMasters, Grammy Awards, Intuit, Points Bet, Crypto.com

Powered creative across culture and product for the Crown Royal brand portfolio, launching a "Bottle V2" campaign that celebrated black artistry on a global scale from the US and the UK, engaging visual tastemakers across the US and UK to craft their iterations of storytelling while leveraging their stories and socials as media outlets.Developed and led Youtube Music's "The Kitchen" as the premium content creation solution for artists to launch content for Lil' Baby, Run the Jewels, Leon Bridges, The Weeknd, and more, leading to YouTube as the white label hub to drive streams, spins, and success across each artist's charts.Raised the crown for Budweiser Global and launched Halsey's "Be a King" spotlight as a global launch experience. Developed and supercharge the creative for North American, European, and Asian markets, driving purchases by 3x previous global campaigns and cementing Budweiser even further in the international and cultural music space.Developed the full launch of NBA2K21 from tease to Current-Gen and Next-Gen releases, leading the charge from concept to all brand touchpoints for 2k21, driving excitement, fanaticism, and selling out SKUs within the first week of launch.Clients: Budweiser, 2K Games, YouTube Music, Google, Crown Royal

Created the visual language, conceived and developed the architectural footprint, and directly contributed to the mission and pathway for Stashed SF: an immersive high-end apparel and footwear retail concept in the heart of San Francisco’s Dogpatch neighborhood.Part of an incredible team. Stop in and say hello.

Directed and shaped the overall creative, voice, tone, and media strategies for the JBL/Harman Global brand across all campaign and experiential focuses, driving brand attention, lift, and sales across the JBL wireless product lines and the Harman Citation lines.Drove creative direction across the experiential touch-points for AT&T's "Codes of Culture" and currently re-shaping the complete approach for experiential across their brand, leading an outcome of 3 massive experiential takeovers in New York, Chicago, and Atlanta that featured live visual art, musical performances, digital, and culinary features from each locale.Oversaw and directed teams to shift the NFL's approach across marketing for all youth campaign work and their 2017 season, including their Super Bowl spot "Inside These Lines." The campaign was remixed into Middle and High School curricula across three different classes in three regions of the US.Drove the concept and visual language for the 2015 MLK/BHM campaign for the NBA. Titled "Barrier Breakers," we leveraged the moments of change across the league's history. The campaign resonance and success were such that this piece of work has been refreshed each year since its inception.Continued to carry the torch for the State Farm x NBA Basketball work with Chris Paul and extended the universe to include other great NBA Assist legends but adding Steph Curry, Sue Bird, Damian Lillard, and John Stockton to the State Farm Family. The result of our statics and suite of 8 motion assets helped to drive social engagement with the brand upward of 220%.Planned, executed, and crafted the return of LeBron James to Cleveland to create the Sprite "First Home Game," serving up a surprise visit to his home court in Akron instead of the hallowed hardwood of Cleveland, complete with an art-court remodel alongside renowned global artist Futura2000.Clients: JBL, NFL, NBA, History Channel, Champs Sports, Google, State Farm, Indiana Pacers, Stashed SF, Sprite

Responsible for the creative and art direction for all brand, campaign, and product communications in all brand categories: motorsports, motorcycle, cycling, surfing, and lifestyleConcepted and executed campaigns for innovative and category-leading product entries for the Astars, Black Shadow, Road Riding, RideOut, and Tech Touring collections that drove purchases 2-3x higher than previous campaigns.Creative Directed and produced "Unrivaled...Tech 10" - 30-sec broadcast and Jumbotron spot tailored for the 2013/14 Supercross season - repeatedly broadcasted through 17+ Global events.Developed and co-curated the Alpinestars 50th anniversary exhibition at the Peterson Auto Museum, showcasing the racing heritage across all aspects of the company

Responsible for the creative direction, overall strategy, and visual language for Nike's Sixth and Mill, a 6500-square-foot warehouse turned brand experience that showcases Nike's decade-long history in skateboarding with a focus on Los Angeles. Cemented the activation as the global destination for professional and amateur skateboarders alike, creating an open invitation for training and wear-testing released, and un-released, Nike products.Developed the creative strategy and concept of an immersive brand experience to celebrate, educate, and inspire consumers for the launch of Nike's Koston 2 signature footwear. Our team developed all collateral and recreated exact replicas of iconic skate spots from Eric Koston's storied history as interactive Mini Golf holes.Launched a rebrand and ongoing repositioning of Hobie's Polarized Eyewear division, helping to steer them into their rightful place as a California Surf, Sail, and watersports heritage brand with roots in innovation and design.Clients: Nike, Red Bull USA, Sector 9 Skateboards, Hobie, ESPN, Nintendo

Developed the concept and art direction for AAA NCNU's Faceball, an interactive facebook sketch app with participation translating directly into donations to the Boy’s and Girls clubOversaw Art Direction, pitched and piloted overall design solutions across digital, apparel, social, and print media.Tasked with design coordination of necessary freelance designersComped and realized the Sew in-house online presence from splash site to full site (pending)Clients: Nike, Ford Motor Company, AAA NCNU, Gap, Art.com, We See Beauty

Implemented creative concept and art direction through branding and comprehensive design solutions for boutique and corporate clients (domestic and international)Created and managed trending, critical timelines, budgets programs for each projectDirected all production and vendor relations in all print categories: textile and graphic printing and photographic solutionsClients: Nike, Red Bull, Toyota/Scion, Jeep, SnapOn Tools, Wolfgang Puck Catering, Brushfire Records, Sew Creative, The Dollhouse London, J.A.M. Foundation, Pull-In

Developed design, strategy and trending across apparel, communications tools and special projects including domestic and global partnerships (Toyota/Scion, Anheuser Busch, SnapOn Tools)Negotiated and oversaw costing and critical paths for design, production and brand developmentIntegral in increasing business from 4 accounts to 750+ global doors with distribution in 8 countries

Designed/pitched regional exterior advertising campaigns across the midwestern USManaged / implemented large scale exterior advertising campaigns onsite via paintActed as live screen-printer onsite at special events for VW / Trek across the US Designed and printed 1000+ shirts per day during onsite events (each a min. of 3 days)

Assisted in design of print and packaging for a variety of international video game titlesSupervised and created all agency based collateral and self promotional projectsMaintained and updated packaging and print collateral for entertainment clients Clients: Thomas the Tank Engine, Call of Duty series, Quake series, Star Wars