✨ Managing CRO strategies for 4-5 brands, driving optimization initiatives across various e-commerce and digital platforms.✨ Owned the CRO backlog, prioritizing tests and optimizations based on potential impact, effort, and data-driven insights.✨ Developed and executed customized conversion rate optimization strategies tailored to each brand’s unique goals and user behavior.✨ Coordinated with cross-functional teams, including marketing, design, and development, to ensure seamless… Show more ✨ Managing CRO strategies for 4-5 brands, driving optimization initiatives across various e-commerce and digital platforms.✨ Owned the CRO backlog, prioritizing tests and optimizations based on potential impact, effort, and data-driven insights.✨ Developed and executed customized conversion rate optimization strategies tailored to each brand’s unique goals and user behavior.✨ Coordinated with cross-functional teams, including marketing, design, and development, to ensure seamless implementation of CRO initiatives.✨ Conducted regular site audits to maintain a pipeline of optimization opportunities and identify potential quick wins.✨ Oversaw the full lifecycle of A/B tests, from hypothesis generation to test execution and post-test analysis, to continually improve conversion rates.✨ Facilitated strategic planning sessions to align CRO efforts with overall business objectives, ensuring measurable growth in key performance indicators.✨ Produced detailed performance reports, tracking the impact of optimization efforts on metrics like conversion rate, average order value, and revenue per visitor. Show less

✨Involved in Google Analytics implementation for the clients ✨Involved in creating multiple reports for the clients to understand the area of improvement for optimization ✨ Involved in running the multiple tests✨ Involved in analyzing the A/B testing reports.✨ Involved in creating multiple tracking points for testing purposes using tags on Google tag manager.✨ Predominantly involved in creating dashboards on Locker studio, Tableau and Google sheets.✨ Involved in doing… Show more ✨Involved in Google Analytics implementation for the clients ✨Involved in creating multiple reports for the clients to understand the area of improvement for optimization ✨ Involved in running the multiple tests✨ Involved in analyzing the A/B testing reports.✨ Involved in creating multiple tracking points for testing purposes using tags on Google tag manager.✨ Predominantly involved in creating dashboards on Locker studio, Tableau and Google sheets.✨ Involved in doing behaviour analysis for the clients.✨ Involved in creating ad-hoc reports.✨ Some of the important reports include Shipping threshold analysis, User flow analysis, Products bought together analysis, Product analysis by types and variants and much more. Show less

✨ Involved single handly in Search Engine Optimization for the site and lifted the rank for critical business keywords.✨ Identified successful cost-cutting channel for promotion and launched various campaigns. The campaign ranges from Pay per click to Email.✨ We have increased the conversion rate to 30 % 📈 by applying CRO Techniques.✨ Increased the engagement ratio for social media accounts. ✨ Regular data analysis to identify the upward and downward trends in the market.

As a small scale startup with 7 - 9 people in the team. I had the opportunity to collaborate and work as a cross-function individual. Worked predominately in Digital Marketing and Advertisement domain and helped various clients to achieve their goals in a minimal timeline.