Perla Clara Ramirez Email & Phone Number

Texas, United States

Collaborated cross-functionally with multiple teams to elevate brand awareness and boost sales across 4 key Texas markets, driving growth and marketpenetration.Executed targeted marketing strategies across 18 Texas locations, leveraging the company's playbook to ensure consistent, high-impact initiatives.Led organic outreach efforts to support restaurant openings and tastings, facilitating seamless launches and brand engagement.Coordinated partnership outreach, researching and organizing key partners for opening day, ensuring impactful collaborations.Drove customer acquisition through hosting in-store events, securing partnerships with local and out-of-home (OOH) media, managing off-site tabling, andorchestrating product drops, influencer partnerships, and giveaways.Cultivated local relationships by identifying and fostering community partnerships, securing sponsorships, and providing in-app credits and exclusiveoffers.Managed field marketing events, working closely with local operations teams to ensure alignment and event success.Developed and executed quarterly strategic marketing plans, ensuring consistent execution of high-priority initiatives aligned with business goals.

Houston, Texas, United States

Increased organic social media impressions by nearly 40% on Instagram and Facebook, boosting engagement and brand visibility.Collaborated with athletes, influencers, sponsors, and agencies to expand brand reach across multiple channels.Conceptualized, captured, and scheduled content for organic and paid social media, including a TikTok video with 1.7M+ views.Developed and executed targeted campaigns, emails, and workflows via HubSpot and Mindbody, improving customer engagement.Implemented lead-generation strategies through digital ads, print media, and local partnerships, increasing brand awareness and acquisition.Worked with advertising agencies to create audience profiles, optimize member retention strategies, and refine lead-generation tactics.Managed paid social media ads and analyzed performance via Facebook Ads Manager to enhance campaign effectiveness.

Houston, Texas

Developed national marketing programs such as Let’s Grow Girls, Healthy Is…, and Sprout Ups, aligning brand voice and raising awareness to drive foottraffic for 90+ restaurant locations across the U.S.Managed marketing budgets, calculating available funds for local activations, donations, and partnerships to maximize impact.Collaborated with advertising agencies to ensure social media content and voice aligned with the brand’s tone and values.Created content and captured event photography, delivering visually engaging material for campaigns.Increased Twitter engagement by 300%, responding to guest comments and fostering community interaction.Built strong relationships with team members, GMs, district managers, operators, and franchisees, addressing marketing concerns and opportunities.Worked with franchisees to plan partnerships, donations, and in-store events that aligned with brand goals.Maintained partnerships with local and national non-profit organizations, identifying opportunities for sponsorships and community support initiatives.

Houston, Texas

Houston, Tx

Set up and managed event signage, activations, and merchandise at large-scale Houston events, including Valentine’s Day Speed Dating, International Women’s Day, and fitness studio workouts.Promoted events across social media channels, ensuring alignment with Bumble’s brand voice and mission of empowering women.Engaged with event attendees to increase app downloads and swipes, driving user engagement and brand awareness.Collaborated with influencers to generate high traffic to events and online event pages, enhancing overall event visibility and attendance.Ensured seamless event execution by managing event setup and strike, contributing to a memorable attendee experience.

Houston, Texas

Houston, Texas

Researched and prepared daily entertainment topics for on-air discussions during The Night Show with Tyler Frye, occasionally serving as an on-airpersonality.Handled listener interactions, including requests and contest management, while ensuring seamless social media engagement for The Night Show.Supported radio remotes, concerts, and special events like The Roula and Ryan Road Show and Bras for a Cause, contributing as a runner, tech assistant,and event coordinator.Oversaw event logistics, including setup and teardown, VIP/GA coordination, ticketing, prize giveaways, and meet & greet setups, working closely withartists and music label representatives.Created contest rules, social media content, proposals, and event documentation under tight deadlines, and collaborated with local non-profits to managecommunity outreach initiatives.Captured high-quality content at events and concerts for promotional use.

Houston, Texas Area

Work with agency to discuss quarterly brand goalsReview content calendars and look-booksCoordinate meetings with local fellow ambassadors Capture, post, and analyze content on a regular basis

Houston, Texas

Responsibilities include informing the city of Houston on upcoming events, promoting sponsors, interacting with readers, giving away merch, and representing the HoustonPress brand.

Houston, Texas Area

Conducted research on trending entertainment topics to contribute to daily show content.Managed and updated social media platforms (Facebook, Instagram, Twitter) to engage listeners and promote the show.Handled listener phone calls, song requests, and coordinated on-air contests.Monitored the Top 8 @ 8 countdown, ensuring accurate reporting for the show.Provided general support to the production team, enhancing the smooth operation of daily broadcasts.

Houston, Texas Area

Collaborated closely with promotions, marketing, and digital teams, as well as on-air personalities, to execute station events and campaigns.Worked with local non-profits, including Books Between Kids and Kids Meals, to support community outreach initiatives.Coordinated on-site activations for radio remotes with various brands across Houston, enhancing brand visibility and engagement.Managed contest winner logistics, including VIP and meet & greet coordination for events such as The Roula and Ryan Road Show at House of Blues and Smart Financial Centre.Provided event management and technical support for major station events, including Bras For a Cause, ensuring smooth operations and an exceptional guest experience.

Houston, Texas Area

Managed social media marketing and campus outreach to drive engagement and increase membership.Coordinated and designed workshops, special events, and contests/promotions to enhance member participation.Organized certification events, handling logistics and coordination for trainers and participants.Developed and led HIIT circuit training sessions, providing instruction to clients and ensuring proper technique and safety.Played a key role in promoting fitness programs and building community through strategic marketing initiatives.

Houston, Texas Area

Assisted in the coordination of the CultureMap Tastemaker Awards, an event celebrating Houston’s top restaurants and bars.Organized and delivered nomination gifts to prominent Houston restaurants and bars, building relationships with key industry figures.Managed social media engagement to promote nominees, generating excitement and awareness around the event.Supported event logistics, including setup, guest greeting, and vendor/nominee check-in, ensuring a seamless event experience.Gained extensive knowledge of Houston’s food scene while representing CultureMap at various events.

Houston, Texas

Managed box office operations and front of house, ensuring smooth customer experiences and event flow.Directed productions, designed sound, and operated both sound and light boards for performances.Led stage management, coordinating rehearsals, set construction, and backstage logistics.Taught theatre workshops and provided mentorship to aspiring actors and technicians.Handled marketing, including social media and campus outreach, to promote performances and increase audience engagement.Maintained theatre facilities and equipment, ensuring a safe and organized working environment.

Bachelor Of Fine Arts (Bfa), Drama And Dramatics/Theatre Arts, General

Activities and Societies: Theatre, Sports & FitnessBachelor of Fine Arts – Dec 2016 Related Course Work/Workshops: Stage Management.

Technology

Activities and Societies: Technical theatre, Varsity Women's Chorale and Varsity Chamber Singers.