I'm Dr. Renée Baker, Founder & CEO of The RBI Group, but I prefer to think of myself as a Chief Elevation Officer. My life's work is about lifting others financially, professionally, and personally. My journey in the financial world began nearly three decades ago, but it's never been just about numbers. It's about people, potential, and transformation. At The RBI Group, we power financial brands to elevate their presence and dominate their markets. Our mission is clear: we help advisors grow by turning potential into market-leading performance. You might find me in a boardroom one day and a classroom the next. As an adjunct professor at the University of South Florida, I blend my corporate experience with academic insights, teaching advertising management and digital media strategies. It’s a synergy of theory and practice that keeps my ideas fresh. But nothing compares to standing on stage, microphone in hand, igniting change in a room full of eager minds. Public speaking isn't just part of my job; it's where I come alive. Whether delivering a keynote, hosting *The Unleashed Life* podcast, or training executives in business etiquette, I’m in my element when elevating others. You might wonder how a finance professional ends up passionate about civility and etiquette. In my book, grace and professionalism are as valuable as any dollar amount. As a Licensee Owner and Training Director for an etiquette company, I’ve seen how these soft skills can be game-changers in business. Community service isn’t a side gig—it’s who I am. From chairing the Investment Committee for Susan G. Komen to serving on the boards of IDEA Charter Schools and Girls Inc., I believe in putting my skills to work for good. As Statewide Awards Chair for Leadership Florida, I celebrate what leadership can achieve. Being named one of the "20 People Who Will Change Wealth Management" and receiving Penn State's Alumni Award for Diversity Leadership are humbling. But what drives me is knowing that every day is a chance to elevate someone’s potential. Our focus at The RBI Group is on empowering financial brands to become market leaders, drive innovation, and redefine success. There's nothing like seeing a brand realize its power to shape the market. My mission is simple: to empower, educate, and elevate. The best is yet to come, and I’m ready to help you soar.