Rita Peter Email & Phone Number

Nigeria

• Developed the concept and vision for SoothifyAfrica, a holistic wellness app tailored for African users.
• Lead the design and development of the app, focusing on creating an intuitive and user-friendly experience.
• Guide and manage the team, ensuring alignment with SoothifyAfrica’s mission and strategic goals.
• Identify and secure opportunities for growth and strategic partnerships to expand the app’s reach.
• Oversee all aspects of the product to ensure high standards of quality and user satisfaction.

Abuja, Federal Capital Territory, Nigeria

• Creating, curating, and scheduling content that highlights menu items, promotions, events, and behind-the-scenes glimpses of the business.Engaging with followers and managing social media platforms to increase brand.
• Developing a unique brand voice that resonates with the F&B market, whether it’s fine dining, dessert shops, or a trendy food truck.
• Crafting campaigns that communicate the business’s story, values, and unique offerings, including food quality, sourcing, ambiance, and customer service.
• Handling customer inquiries, complaints, and compliments on social media and other digital platforms (DMs, comments, reviews).
• Proactively building relationships with followers and engaging with online communities to turn satisfied customers into brand advocates.
• Identifying and working with influencers, food bloggers, and local partnerships that can drive brand awareness and customer

Online

Dubai, United Arab Emirates

• Developed and executed digital marketing strategies across multiple channels, including social media,email, SEO, and paid ads to drive brand awareness, engagement, and sales growth.
• Managed social media accounts for the company, creating engaging content, scheduling posts, andoptimizing campaigns for increased visibility and follower growth.
• Led email marketing campaigns, developing content, segmenting lists, and analyzing results to improveengagement and conversions.
• Implemented SEO best practices to increase organic website traffic, optimize content, and improve searchrankings.
• Coordinated sales efforts, developing sales strategies, creating pitches, and managing customerrelationships to drive business revenue.
• Handled client communications and inquiries, addressing concerns, providing product information, andmaintaining strong relationships to encourage repeat business.

Dubai, United Arab Emirates

• Developed and executed integrated marketing and communication strategies to promote software products and increase brand visibility.
• Created and managed content for website, blogs, social media, and email campaigns, ensuring consistent messaging across all channels.
• Led product launch campaigns, collaborating with product teams to create promotional materials and messaging.
• Managed internal and external communications, including press releases, newsletters, and corporate announcements.
• Monitored and analyzed marketing campaign performance using tools like Google Analytics and social media insights to optimize strategies.
• Coordinated industry events, webinars, and trade shows to enhance brand awareness and generate leads.

Dubai, United Arab Emirates

• Developed and implemented tailored digital marketing strategies for clients across various industries to meet specific business goals.
• Conducted market research and competitive analysis to inform strategy development and identify growth opportunities.
• Managed and optimized paid advertising campaigns (Google Ads, Facebook Ads) to maximize ROI and increase conversions.
• Oversaw content creation, ensuring it aligned with the overall digital strategy and brand messaging.
• Analyzed website traffic, social media metrics, and campaign performance using tools such as Google Analytics and social media insights.
• Led SEO efforts, improving search engine rankings and organic traffic for client websites.

Dubai, United Arab Emirates

• Developed and executed comprehensive digital marketing strategies to increase brand awareness and drive online sales.
• Managed all social media platforms (Instagram, Facebook, Twitter) by creating and scheduling engaging content, growing follower base, and boosting engagement.
• Created and curated visual and written content for online campaigns, product launches, and promotional offers.
• Analyzed digital marketing data and generated reports to assess campaign performance and optimize strategies.
• Collaborated with cross-functional teams including product development and customer service to align marketing initiatives with business goals.
• Managed email marketing campaigns, ensuring personalized communication and increased open rates.

Dubai, United Arab Emirates

• Developed Marketing Strategies: Created and executed marketing strategies for various campaigns, collaborating with top brands to enhance their market presence.
• Conducted Market Research: Performed market research to identify customer preferences, trends, and competitor activities, using insights to refine marketing strategies.
• Managed High-Profile Campaigns: Led the planning, execution, and monitoring of marketing campaigns for top brands, ensuring alignment with their objectives and maximizing impact.
• Traveled for Shoots: Traveled within and outside of Dubai to oversee and participate in photo and video shoots, ensuring high-quality content for campaigns.
• Managed Client Accounts: Handled multiple client accounts, maintaining strong relationships, providing regular updates, and ensuring client satisfaction with marketing efforts.
• Analyzed Campaign Performance: Monitored and analyzed the performance of marketing campaigns, using data-driven insights to optimize future efforts and improve ROI.

Abuja, Federal Capital Territory, Nigeria

Msdt (Cert), Digital Transformation

Bachelor Of Arts - Ba, Visual And Performing Arts