• Developed the concept and vision for SoothifyAfrica, a holistic wellness app tailored for African users.• Lead the design and development of the app, focusing on creating an intuitive and user-friendly experience.• Guide and manage the team, ensuring alignment with SoothifyAfrica’s mission and strategic goals.• Identify and secure opportunities for growth and strategic partnerships to expand the app’s reach.• Oversee all aspects of the product to ensure high standards of quality and user satisfaction.

• Creating, curating, and scheduling content that highlights menu items, promotions, events, and behind-the-scenes glimpses of the business.Engaging with followers and managing social media platforms to increase brand visibility and drive customer engagement.• Developing a unique brand voice that resonates with the F&B market, whether it’s fine dining, dessert shops, or a trendy food truck.• Crafting campaigns that communicate the business’s story, values, and unique offerings, including food quality, sourcing, ambiance, and customer service.• Handling customer inquiries, complaints, and compliments on social media and other digital platforms (DMs, comments, reviews).• Proactively building relationships with followers and engaging with online communities to turn satisfied customers into brand advocates.• Identifying and working with influencers, food bloggers, and local partnerships that can drive brand awareness and customer • Collaborating on photo and video shoots to ensure the content aligns with the brand’s image and aesthetics, capturing the experience of dining in the establishment.• Analyzing social media metrics and customer feedback to understand brand perception and making adjustments to strategy as needed.

• Developed and executed digital marketing strategies across multiple channels, including social media,email, SEO, and paid ads to drive brand awareness, engagement, and sales growth.• Managed social media accounts for the company, creating engaging content, scheduling posts, andoptimizing campaigns for increased visibility and follower growth.• Led email marketing campaigns, developing content, segmenting lists, and analyzing results to improveengagement and conversions.• Implemented SEO best practices to increase organic website traffic, optimize content, and improve searchrankings.• Coordinated sales efforts, developing sales strategies, creating pitches, and managing customerrelationships to drive business revenue.• Handled client communications and inquiries, addressing concerns, providing product information, andmaintaining strong relationships to encourage repeat business.

•Developed and executed integrated marketing and communication strategies to promote software products and increase brand visibility.•Created and managed content for website, blogs, social media, and email campaigns, ensuring consistent messaging across all channels.•Led product launch campaigns, collaborating with product teams to create promotional materials and messaging.•Managed internal and external communications, including press releases, newsletters, and corporate announcements.•Monitored and analyzed marketing campaign performance using tools like Google Analytics and social media insights to optimize strategies.•Coordinated industry events, webinars, and trade shows to enhance brand awareness and generate leads.•Developed relationships with key media outlets and influencers to secure coverage and endorsements.•Collaborated with sales teams to align marketing initiatives with business objectives and support lead generation efforts.

•Developed and implemented tailored digital marketing strategies for clients across various industries to meet specific business goals.•Conducted market research and competitive analysis to inform strategy development and identify growth opportunities.•Managed and optimized paid advertising campaigns (Google Ads, Facebook Ads) to maximize ROI and increase conversions.•Oversaw content creation, ensuring it aligned with the overall digital strategy and brand messaging.•Analyzed website traffic, social media metrics, and campaign performance using tools such as Google Analytics and social media insights.•Led SEO efforts, improving search engine rankings and organic traffic for client websites.•Collaborated with cross-functional teams, including creative, copywriting, and web development, to execute campaigns.•Provided detailed reporting and analysis to clients, offering insights and recommendations for continuous improvement.

•Developed and executed comprehensive digital marketing strategies to increase brand awareness and drive online sales.•Managed all social media platforms (Instagram, Facebook, Twitter) by creating and scheduling engaging content, growing follower base, and boosting engagement.•Created and curated visual and written content for online campaigns, product launches, and promotional offers.•Analyzed digital marketing data and generated reports to assess campaign performance and optimize strategies.•Collaborated with cross-functional teams including product development and customer service to align marketing initiatives with business goals.•Managed email marketing campaigns, ensuring personalized communication and increased open rates.•Conducted SEO optimization and managed online ads (Google, Facebook) to drive traffic and conversions.

• Developed Marketing Strategies: Created and executed marketing strategies for various campaigns, collaborating with top brands to enhance their market presence.• Conducted Market Research: Performed market research to identify customer preferences, trends, and competitor activities, using insights to refine marketing strategies.• Managed High-Profile Campaigns: Led the planning, execution, and monitoring of marketing campaigns for top brands, ensuring alignment with their objectives and maximizing impact.• Traveled for Shoots: Traveled within and outside of Dubai to oversee and participate in photo and video shoots, ensuring high-quality content for campaigns.• Managed Client Accounts: Handled multiple client accounts, maintaining strong relationships, providing regular updates, and ensuring client satisfaction with marketing efforts.• Analyzed Campaign Performance: Monitored and analyzed the performance of marketing campaigns, using data-driven insights to optimize future efforts and improve ROI.• Collaborated Across Teams: Worked closely with creative, sales, and production teams to ensure cohesive and effective campaign execution.