• E-Commerce Leadership: Align performance marketing, product management, and creative teams to execute product campaigns, driving revenue growth and contribution profit for $40M brand.• Digital Merchandising & Product Innovation: Lead development and optimization of online product assortments, leveraging consumer data to deliver high-performing collections that align with market trends, driving +100% YoY topline growth on 10% stock.• Product & Tech Integration: Collaborate with engineering and operations teams to optimize platform functionality and ensure frictionless site experience and improved conversion.• Data-Driven Campaigns: Lead brand marketing & promotional initiatives using analytics, paired with creative strategies, to deliver impactful campaigns and strengthen brand identity.

• Led brand management, business analysis, new business development, and long-range planning for multi-billion dollar portfolio of in-house apparel brands. • Served as sponsor and key stakeholder for apparel development AI pilot.

• Oversaw all aspects of key growth Women’s Contemporary portfolio of brands including strategy development, brand DNA management, design, and market / customer analytics.• Partnered with SVP Brands to architect and integrate brand and design into ways of working and team structure.

• Pioneered Women's apparel product development, manufacturing supplier strategy, and sourcing for $2B portfolio of exclusive private brands.• Orchestrated integration of design into ways of working • Supervised process improvement and engineering of end-to-end development calendar and RACI to shave weeks of lead time and create role clarity.

• Directed all strategy and business operations to realize accretive and incremental growth for company's digitally native elevated private fashion brand portfolio (Scoop, Free Assembly, Sofía by Sofía Vergara). • Led sales management of multi-channel P&L for brands, including KPIs of net revenue, gross margin, and contribution profit. • Managed all contracts, external partner relationships, brand launch events, and supplier partnerships.

• Developed program management framework, business strategy, tools, and roadmap with a small and resourceful global team, launching dozens of diverse exclusive 3P brands across Women's, Men's, Kids, Active, Shoes and Accessories. • Drove $40M+ revenue in year one as first hire for startup managed marketplace business model.• Designed process and successfully piloted 20-day lead time concept to customer test.• Co-authored white paper on AI-powered fashion brand and assortment-building tool.

• Provided customized approach to business optimization and expansion for retail and wholesale clients in both digital and store channels • Areas of focus included: brand strategy, buying and merchandising, profitability and selling analysis, product development and cost negotiation, process design and scalability, budgeting, supplier-retailer partnership facilitation, influencer collaborations, for contemporary, private label, and fast-fashion brands

• Oversaw buying team and $20M+ business for young women's data-driven fast-fashion e-commerce retailer. • Utilized analytics to build product and promotional strategies, increasing penetration of private label development by 20% and lifting profit margins by 700 bps.• Designed and implemented scalable processes, including visual daily sales reports, PO system, merchandise hierarchy, and style attributing, leading to improved inventory health and business analysis ability.

• A fusionist role, was in charge of alignment and communication between Merchandising and cross-functional departments to ensure cohesion and strength of product & trend narrative across all retail channels• Strategized and executed timely global marketing and promotional investments and cadences• Project lead on innovative business strategies to influence and direct a unified product, merchandising, and marketing message

• Built and led vertical apparel Product Development and Merchandising division within global fast fashion company, designing original product worth $100M in annual revenue• Managed and hired dynamic team of Buyers, Designers, Production Staff, Technical Designers, Trend Forecasters, Color Specialists and Graphic Textile Designers• Created and implemented end-to-end Development calendar to align teams and directed aesthetic of product through trend analysis, selection and approval of fabrics, trims, prints, graphics, and sketches• Partnered with owners to create and roll out company-wide processes designed to improve efficiency and morale and reduce turnover

• Oversaw apparel departments with annual revenues of $80M, 33% total company apparel sales• Managed merchandise flow in line with financial plans, reacting swiftly to new trends in business and driving double-digit YoY comps• Managed product aesthetic, OTB, and gross margins leading to increased sales volume, faster sell-through, and higher profitability• Led merchant team in determining best overall assortment; managing product narrative against historical builds, traffic patterns and promotions, in order to maximize sales and delight target customer.• Oversaw strategy, development, merchandising, and launch of successful new businesses: guest designer, influencer, celebrity, and licensed collaborations including bebeKardashian, bebe90210, bebeAddiction, and bebe RTW Runway labels; contributing $20M in annual revenues and $6M in incremental gross profit

•Supported financial planning, buy strategies, cost negotiation, promotional cadences, delivery flow, and product development to drive sales of high volume, must-win Bottoms Category for mass market women’s retailer•Managed development, execution, and analyses of in-store tests to determine potential key items and new business drivers

• Supported all buying, planning, and allocation functions of merchandising department for Mens and Made-to-Measure businesses

• Assisted Creative Director with four women’s ready-to-wear collections shown during New York Fashion Week