Liz Rizzo Email & Phone Number

New York, NY, US

Los Angeles, California, US

• E-Commerce Leadership: Align performance marketing, product management, and creative teams to execute product campaigns, driving revenue growth and contribution profit for $40M brand.
• Digital Merchandising & Product Innovation: Lead development and optimization of online product assortments, leveraging consumer data to deliver high-performing collections that align with market trends, driving +100%.
• Product & Tech Integration: Collaborate with engineering and operations teams to optimize platform functionality and ensure frictionless site experience and improved conversion.
• Data-Driven Campaigns: Lead brand marketing & promotional initiatives using analytics, paired with creative strategies, to deliver impactful campaigns and strengthen brand identity.

Bentonville, Arkansas, US

• Led brand management, business analysis, new business development, and long-range planning for multi-billion dollar portfolio of in-house apparel brands.
• Served as sponsor and key stakeholder for apparel development AI pilot.

Bentonville, Arkansas, US

• Oversaw all aspects of key growth Women’s Contemporary portfolio of brands including strategy development, brand DNA management, design, and market / customer analytics.
• Partnered with SVP Brands to architect and integrate brand and design into ways of working and team structure.

Bentonville, Arkansas, US

• Pioneered Women's apparel product development, manufacturing supplier strategy, and sourcing for $2B portfolio of exclusive private brands.
• Orchestrated integration of design into ways of working
• Supervised process improvement and engineering of end-to-end development calendar and RACI to shave weeks of lead time and create role clarity.

Bentonville, Arkansas, US

• Directed all strategy and business operations to realize accretive and incremental growth for company's digitally native elevated private fashion brand portfolio (Scoop, Free Assembly, Sofía by Sofía Vergara).
• Led sales management of multi-channel P&L for brands, including KPIs of net revenue, gross margin, and contribution profit.
• Managed all contracts, external partner relationships, brand launch events, and supplier partnerships.

Seattle, WA, US

• Developed program management framework, business strategy, tools, and roadmap with a small and resourceful global team, launching dozens of diverse exclusive 3P brands across Women's, Men's, Kids, Active, Shoes and.
• Drove $40M+ revenue in year one as first hire for startup managed marketplace business model.
• Designed process and successfully piloted 20-day lead time concept to customer test.
• Co-authored white paper on AI-powered fashion brand and assortment-building tool.

• Provided customized approach to business optimization and expansion for retail and wholesale clients in both digital and store channels
• Areas of focus included: brand strategy, buying and merchandising, profitability and selling analysis, product development and cost negotiation, process design and scalability, budgeting, supplier-retailer partnership.

• Oversaw buying team and $20M+ business for young women's data-driven fast-fashion e-commerce retailer.
• Utilized analytics to build product and promotional strategies, increasing penetration of private label development by 20% and lifting profit margins by 700 bps.
• Designed and implemented scalable processes, including visual daily sales reports, PO system, merchandise hierarchy, and style attributing, leading to improved inventory health and business analysis ability.

Los Angeles, CA, US

• A fusionist role, was in charge of alignment and communication between Merchandising and cross-functional departments to ensure cohesion and strength of product & trend narrative across all retail channels
• Strategized and executed timely global marketing and promotional investments and cadences
• Project lead on innovative business strategies to influence and direct a unified product, merchandising, and marketing message

Los Angeles, CA, US

• Built and led vertical apparel Product Development and Merchandising division within global fast fashion company, designing original product worth $100M in annual revenue
• Managed and hired dynamic team of Buyers, Designers, Production Staff, Technical Designers, Trend Forecasters, Color Specialists and Graphic Textile Designers
• Created and implemented end-to-end Development calendar to align teams and directed aesthetic of product through trend analysis, selection and approval of fabrics, trims, prints, graphics, and sketches
• Partnered with owners to create and roll out company-wide processes designed to improve efficiency and morale and reduce turnover

Los Angeles, California, US

• Oversaw apparel departments with annual revenues of $80M, 33% total company apparel sales
• Managed merchandise flow in line with financial plans, reacting swiftly to new trends in business and driving double-digit YoY comps
• Managed product aesthetic, OTB, and gross margins leading to increased sales volume, faster sell-through, and higher profitability
• Led merchant team in determining best overall assortment; managing product narrative against historical builds, traffic patterns and promotions, in order to maximize sales and delight target customer.
• Oversaw strategy, development, merchandising, and launch of successful new businesses: guest designer, influencer, celebrity, and licensed collaborations including bebeKardashian, bebe90210, bebeAddiction, and bebe RTW.

New York, New York, US

• Supported financial planning, buy strategies, cost negotiation, promotional cadences, delivery flow, and product development to drive sales of high volume, must-win Bottoms Category for mass market women’s retailer
• Managed development, execution, and analyses of in-store tests to determine potential key items and new business drivers

Milano, MI, IT

• Supported all buying, planning, and allocation functions of merchandising department for Mens and Made-to-Measure businesses

• Assisted Creative Director with four women’s ready-to-wear collections shown during New York Fashion Week

Bachelor Of Applied Sciences, Merchandising And Management

Marketing And International Business