As producer of Visa's podcast, "Money Travels," I oversee its development, production, and management, intricately guiding planning, recording, editing, and distribution. My role involves close collaboration with the production team, ensuring top-notch content aligns seamlessly with Visa's mission to uplift everyone, everywhere. Additionally, I take charge of producing engaging social media content for Visa's LinkedIn and YouTube accounts, contributing to the brand's online presence and communication strategy.• Oversee end-to-end production processes, including pre-production to post-production, conceptualizing and executing production plans.• Develop and execute audience growth strategies to enhance engagement and expand audience size.• Lead content development efforts, researching topics, selecting guests, crafting narratives, and integrating audio elements for compelling podcast episodes.• Provide expertise in video/audio editing, marketing and promotion, analytics tracking, leadership, collaboration, and continuous improvement in line with industry trends and emerging technologies.

Specializing in brand and content marketing, I bring extensive expertise in design, long and short form content, podcasting, and UI/UX to Visa. Collaborating across teams, I prioritize stakeholder needs while simplifying complex narratives into compelling ideas. Focused on a social-first brand experience, I design systems and behaviors with precision, aiming for innovative process solutions, enhanced consumer applications, and improved user experience in our product marketing endeavors.• Create wireframes, visual designs, brand guidelines, and iconography & photography asset libraries• Develop original breakthrough design thinking for a variety of marketing touch-points• Collaborate with creatives, researchers, engineers, product, and marketers to serve a global audience

Web, Graphic Design + Illustration

• Designed homepage banners and marketing e-mails• Led the development, creation and maintenance of Minted’s production work flow• Cleaned up and launched thousands of Minted Community Member files• Led Adobe Scene7 technology implementation with our product CustomizerUsing Scene7 with our Customizer allows customers to do live edits to our products and send a print ready PDF to our printers. Minted’s ground-breaking utilization of this software has helped make them one of the most competitive companies in their market with four highly successful years of 2x year-over-year growth.

• Branding and Identity, marketing, advertisement and web design for various clients• Stationery, apparel and book design for Waui Design brand

• Conceptualized, designed and produced our Nationally Distributed print catalog• Created advertisements for National Publications and web based ads for client sites• Launched E-Commerce site - bringing over 5,000 products onlineI was responsible for E-Commerce site management and design. This included architecture, navigation, product pages and static pages. Site built using a customized E-Commerce X-Cart along with XHTML, CSS, and JavaScript for static pages.