As the Associate Director of Experience and Site Merchandise at Universal Music Group, I am responsible for shaping and enhancing the overall user experience and site merchandise strategy for our online stores. I collaborate closely with cross-functional teams to drive customer acquisition, customer retention, fan engagement, site-conversion, and overall revenue growth.During my time thus far, I've launched Yotpo Loyalty Programs on 8 UMG stores, Attentive SMS Programs on 12 stores, managed the integration and on-site deployment of Route Shipping Protection across all Tier 1 and Tier 2 stores, and oversaw the roll-out of our proprietary Back-in-Stock app across over a dozen of our stores.General Responsibilities:- Contributed to the overall user experience strategy for Universal Music Group's digital platforms, ensuring a seamless and enjoyable experience for our fans and customers. - Collaborate with cross-functional teams, including audience/marketing, e-commerce store management, creative strategy, and product, to ensure alignment and consistency across all digital touchpoints. - Conduct regular analysis and reporting to track key performance indicators, identify opportunities for optimization, and make data-driven recommendations for website enhancements. - Stay up-to-date with industry trends and best practices in user experience design, site merchandising, and e-commerce, and apply this knowledge to enhance our digital platforms. - Work closely with external partners and vendors to continuously improve the user experience and maximize merchandise sales potential. - Manage individual Experience Leads, providing guidance, feedback, and mentorship to foster their professional development and ensure successful execution of projects.

Manage SEO tactics and social media accounts for over 20 small to medium sized businesses. Previously wrote creative content for weforia, Yellowbook's group-buy coupon website (ala Groupon).

Coordinated meetings with line producer and all department heads of network television show; Produced prep schedule for production crew; Served as liaison between studio, network, and production crew for all publicity related events and information.

Maintained calendar and logged calls for CEO of production company; Assisted in casting auditions for several television and web projects; Fact checked/ edited copy for writing team.

Maintained calendar, all communications, and phone log for two talent agents, including head of agency; Maintained clients’ contracts, headshots, resumes, and media files; General administrative duties.