Sammi Han Email & Phone Number

Los Angeles, California, United States

• Lead team of SCM and Community Managers daily to plan, schedule, and own the publishing content of Hearthstone and Prime Gaming official channels• Collaborate with internal teams and external partners to implement social and influencer content and strategy, ie. Crab Rave, TavernTok• Develop and provide social, community, and content creator strategy guidance to client and internal team, ie. Social & CM Approach, Tone & Voice, TikTok Launch• Partner with Blizzard and strategy team to plan for future campaigns implementing content creators in an authentic way, ie. A/V, live streams, digital campaigns to amplify game updates, major expansions, and events

Los Angeles, California, United States

• Oversee strategy and day-to-day management of OMEN by HP’s social channels, including Facebook, Twitter, Instagram, Youtube, Twitch• Collaborate across internal teams and external partners to create gaming and esports-focused content• Ideate and see through execution of sponsorship content with MLG/Blizzard (Overwatch League), esports teams (CLG, Cloud9), and gaming influencers through talent agencies (Goldenboy, JERICHO).• Manage scheduling, talent briefing, programming to produce total of 29 OMEN ‘Dojo’ and ‘Shoutcrash’ Twitch livestream series, garnering 10K average concurrent viewers, since Mar 2018• Prospect new members for exclusive influencer program supporting streamers called ‘OMEN Squad’ and assist with onboarding, contract negotiations and fulfillments• Execute live social presence and influencer content at over 9 major gaming events, including E3, Twitchcon, Blizzcon, SXSW, and Fortnite Pro Am• Monitor and analyze social metrics in the form of monthly social reports for content optimization and strategic insights

Los Angeles, California

• Established OMEN by HP’s brand and tone of voice as lead Community Manager & Social Media Strategist• Launched the US market for OMEN through various media channel campaigns including, Facebook, Twitter, and Youtube• Responsible for creating weekly content tracking gaming news and culture garnering 41M reach and average engagement rate of 5% during 6 months (Feb 17 – Aug 17)• Organized the social calendar and assisted with monthly social reports• Managed on-site social coverage at E3, Twitchcon, Destiny 2 Premiere

Los Angeles, California

• Managed large online community of Summoners War fans on social and forums • Planned and executed user engagement events to increase traffic of players• Designed mockups and coordinated with design team to create social content• Proposed game improvements by monitoring community feedback and bug reports• Analyze and report game metrics daily

Seoul, Korea