Scott Pierce Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, Us

Leading a practice of content strategists and content designers in North America for Avanade X. Highlights include:- Worked with the core Identity Team to position the refreshed agency brand with a new tested messaging architecture, strapline, and brand strategy that was incorporated into the all-up Avanade repositioning in 2022.- Developed training and evangelism for UX Writing and Content Strategy for global design talent.- Built out the sales enablement to include experience design and content in emerging experiences such as XR, conversational design, and AI in the workplace through Microsoft Viva.

Seattle, Wa, Us

My role dives into opportunites for creative teams to ideate and execute award-winning emerging experiences on Amazon. While scaling insights to multiple teams, the briefs generated from learnings contributed to increased opportunities with OOH, AR and Alexa growing 44% YoY. Change management was driven by developing internal messaging and positioning, while developing on-boarding that saw new hire satisfaction ratings rise 55% YoY.

Seattle, Wa, Us

I planned, executed, migrated or transformed content and campaigns for brands such as Adobe, Microsoft, Pokémon, Hulu, UW, Skype, Target, and Toyota. After growing billable hours over 900% in four years, I grew and trained a team while managing capacity. I collaborated with cross-functional leadership on the working model for emerging experiences (XR, AI and Voice), then partnered with Analytics for measurement plans that contributed to an end-to-end performance-driven product experiences and impactful campaigns.

Seattle, Wa, Us

Part of the Experience Strategy team focused on content planning, curation, migration and governance for our clients. Collaborated with other disciplines to develop, design and execute a project’s content strategy from concept to launch. I represented our capabilities in new business pitches, wrote relevant portions of proposals, helped estimate budgets and aid Client Partners or Project Managers in evangelizing our services.

Seattle, Wa, Us

New York, Ny, Us

Developed design recommendations, content governance, and guidelines for a network of sites inside a Fortune 500 client’s rebrand. Performed a months-long discovery with UX analyzing analytics, stakeholder interviews, survey inputs, audience personas, and updated position and messaging. Delivered taxonomy recommendations, content development playbooks, redlined wireframes, and design guidelines that facilitated self-service for multiple business units with vastly different marketing RACIs.

Bellingham, Wa, Us

Provided strategic consulting and creative for social media, on-location film and video production, podcasts, and branded e-mail communications. Introduced content strategy into the firm's processes and deliverables. Provided insights and drove content projects such as Pickford Film Center and BASICS Feedback, based on RAND Corporation's program for alcohol education in universities. Highlights include: • Pickford Film Center: established the first social media and grassroots fundraising task force, guidelines for successful capital campaign• Tatango.com: streaming media, integrated cross-channel communications • Whatcom Museum: social media planning, taxonomy, and heuristics • Valentine Entertainment: communications strategy, one-sheets, teaser site and trailer for The Taken, which garnered a 2009 Silver Telly Award for Online Trailer

Burbank, Ca, Us

Provided strategic consulting and creative for social media, on-location film and video production, podcasts, and branded e-mail communications. Executed campaigns for Walt Disney Studios Home Entertainment programs Disney Movie Rewards and Disney Movie Club. Coordinated the sales cycle content calendar, editorial and design on print, email, banner ads, and rich media content, as well as maintaining brand standards across channels. Produced the DMR Members-Only Update email with a team of designers and copywriters to support both home video and theatrical release campaigns.

Produced branded content on webisodes for properties such as the Backstreet Boys, The 7th Portal, Evil Twin and other content. Also coordinated with writers and production on assets and marketing materials, eCommerce efforts, and oversaw a redesign of the 2000 Hollywood Christmas Parade site, which SLM was a primary sponsor.

Seattle, Wa, Us

Starting as a designer and producer, I led the redesign team for Disney’s Daily Blast, a subscription service for families. Afterward, was responsible for producing and programming content, as well as maintaining brand standards on the site's creative and marketing materials. Also collaborated on the initial phase of Disney Mobile, a co-branded cell phone service with Verizon.

Us

This role trafficked submissions from writers, developed a series bible and wrote two episodes for "Rimba's Island". In charge of relations with FOXKids, consulting child psychologists and legal. Also, coordinate with department heads, from licensing to production, to make sure version control on scripts in production and assets were available and up to date.

Ba, Film And Television

Aa, Theatre