Shikhar Verma Email & Phone Number

Gurugram, Haryana, India

• Strategic Planning and Execution of BTL Activities: Manage end-to-end planning, implementation, and promotion of 30+ events and associations across UAE, Spain, USA, and India. Tracked and analysed performance metrics.
• GTM Strategy Development: Collaborate seamlessly with product, sales, design, and customer success teams to align marketing efforts for developing and executing comprehensive Go-To-Market strategies. Ensure our.
• Re-branding Initiative: Successfully led the company-wide re-branding initiative by providing strategic inputs, overseeing execution, and managing the re-branding of decks, creatives and website operations along with.
• Creative and Strategic Inputs: Assist the pre-sales and marketing teams in developing and designing client presentations and case studies for external outreach, showcasing business alignment and accelerating engagement

Gurugram, Haryana, India

• Point of Contact for assigned clients: Acted as day-to-day contact for assigned accounts, building trust and rapport while highlighting best practices for optimal results.
• Performance analysis for lead validation: Generated MTD summary reports on client’s marketing mix todemonstrate performance of campaigns; analyzing trends to identify areas of improvement.
• Provided end-to-end solution through the customer journey: Worked in-sync with the sales team to provide highly adaptive solution to customers and support them through the customer journey.

Gurugram, Haryana, India

• As a trainee in marketing, my responsibilities revolved around stakeholder management, and curating the marketing strategies incorporated by the advertisement and marketing team to reach out to clients and audience.
• Performance Analysis for Campaigns: Generated insights to refactor marketing campaigns, leading to a 25% increase in reach and quote requests.
• Directed outsource marketing team: Collaborated with the marketing team to define, track and analyze engagement through campaigns, resulting in 20% increase in conversions.
• Redesigned website for mobile users: Product lead for the telecraft.in responsive redesign. Post-launch the mobile traffic time-on-site is set to double reducing the bounce rate.

Gurugram, Haryana, India

• GTM Strategy for ElderlyCare: Defined and executed go-to-market strategy and organizational coordination for the launch of ElderlyCare - An intelligent home care monitoring system for senior citizens.
• Designed Marketing Material for launch: Developed messaging, collateral, and business strategies aimed at acquiring clients and distribution partners, increasing engagement by 90%.
• Curated Digital Footprint of Product: Designed and developed promotional campaigns, videos, landing page, social media content for increasing engagement with the audience.

New Delhi Area, India

As the creative lead, I design and direct marketing campaigns and events. Leading content team on curating the digital portfolios has resulted in successfully locking 90+ events since 2019, with 92% RPR.- Designed and curated marketing campaigns: Designed digital portfolios and campaigns promoting a strong social media presence across different platforms..

New Delhi Area, India

• Managed a team of 100+ musicians, across different years, and streams of studies.
• Organised 7 events during the annual festivals driving a footfall of 2000+ participants each year.
• Arranged orientation workshop on Music and Music Marketing for freshers demonstrating various activities
• Managed corporate team during client outreach for sponsorships and endorsements.
• Increased society's annual budget to 10 times the value from 2018-2019
• Attracted 7 new sponsors and supporters

New Delhi Area, India

• Managed a team of 100+ musicians, across different years, and streams of studies.
• Organised 6 events during the annual festivals driving a footfall of 1500+ participants each year.
• Arranged vocal coaching workshops for our society and members of Western Music Circuit in DU Circuit.
• Managed corporate team during client outreach for sponsorships and endorsements.
• Increased society's annual budget to 2 times the value from 2017-2018
• Attracted 3 new sponsors and supporters

Delhi, India

• Created and curated content for social media channels for outreach to freshers
• Arranged orientation workshop on Music and Music Marketing for freshers demonstrating various activities.
• Recruited team members responsible for designing and covering significant events held at the institute.
• Responsible for creating and monitoring designs for society's social handles, events and apparels.

Delhi, India

• Organized, managed and covered events with an expected footfall of 70,000+ students
• Recruited team members responsible for designing and covering significant events held at the institute
• Photographed and worked with:- International Artists: Vishal Shekhar, Papon, DIVINE, Amit Trivedi, Nucleya, Sunidhi Chauhan, Lagori, Bassjackers, VINAI, Sidhu Moosewala, Mankirat Aulakh.- Stand-up Artists: Kenny.

Gurgaon, India

• SOV Dashboards on Power BI: Designed Share of Voice Dashboards, measuring brand awareness and gauge visibility of the brand in a specific medium, which attracted 3 new clients.
• PITCH - BrandTalk 2019: Designed creatives and represented mFilterIt for PITCH: BrandTalk 2019 as Event Partners, leading to 54% increase in signups.
• Revamped UI for Admin Portal: Optimized User Interface of the Admin Domain Portal, making logins more efficient by reducing streamlining functionality.

Surat Area, India

Created and designed universally compatible immersive web hosted -Virtual Reality experiences which facilitates easy sharing and consumption of VR content with progressive network optimized delivery.

Bachelor Of Technology, Computer Science

Master Of Business Administration - Mba, Marketing/Marketing Management, General