• Strategic Planning and Execution of BTL Activities: Manage end-to-end planning, implementation, and promotion of 30+ events and associations across UAE, Spain, USA, and India. Tracked and analysed performance metrics, providing actionable management insights. Demonstrated ability to optimize resources and enhance event effectiveness.• GTM Strategy Development: Collaborate seamlessly with product, sales, design, and customer success teams to align marketing efforts for developing and executing comprehensive Go-To-Market strategies. Ensure our services are ready to be deployed in MENA and SEA, including the evaluation of product features for SaaS versions of our products.• Re-branding Initiative: Successfully led the company-wide re-branding initiative by providing strategic inputs, overseeing execution, and managing the re-branding of decks, creatives and website operations along with drafting internal and external playbook. Engaged with diverse stakeholders to ensure cohesive branding efforts.• Creative and Strategic Inputs: Assist the pre-sales and marketing teams in developing and designing client presentations and case studies for external outreach, showcasing business alignment and accelerating engagement

◦ Point of Contact for assigned clients: Acted as day-to-day contact for assigned accounts, building trust and rapport while highlighting best practices for optimal results.◦ Performance analysis for lead validation: Generated MTD summary reports on client’s marketing mix todemonstrate performance of campaigns; analyzing trends to identify areas of improvement.◦ Provided end-to-end solution through the customer journey: Worked in-sync with the sales team to provide highly adaptive solution to customers and support them through the customer journey.

As a trainee in marketing, my responsibilities revolved around stakeholder management, and curating the marketing strategies incorporated by the advertisement and marketing team to reach out to clients and audience.◦ Performance Analysis for Campaigns: Generated insights to refactor marketing campaigns, leading to a 25% increase in reach and quote requests.◦ Directed outsource marketing team: Collaborated with the marketing team to define, track and analyze engagement through campaigns, resulting in 20% increase in conversions.◦ Redesigned website for mobile users: Product lead for the telecraft.in responsive redesign. Post-launch the mobile traffic time-on-site is set to double reducing the bounce rate.

◦ GTM Strategy for ElderlyCare: Defined and executed go-to-market strategy and organizational coordination for the launch of ElderlyCare - An intelligent home care monitoring system for senior citizens.◦ Designed Marketing Material for launch: Developed messaging, collateral, and business strategies aimed at acquiring clients and distribution partners, increasing engagement by 90%.◦ Curated Digital Footprint of Product: Designed and developed promotional campaigns, videos, landing page, social media content for increasing engagement with the audience.

As the creative lead, I design and direct marketing campaigns and events. Leading content team on curating the digital portfolios has resulted in successfully locking 90+ events since 2019, with 92% RPR.- Designed and curated marketing campaigns: Designed digital portfolios and campaigns promoting a strong social media presence across different platforms.- Streamline the client outreach process: Represented the company in Venue Finalization and provided valuable inputs in budget discussion meetings with clients.- Curated creative content: Managed all stages of content creation from generation to post-production.

• Managed a team of 100+ musicians, across different years, and streams of studies.• Organised 7 events during the annual festivals driving a footfall of 2000+ participants each year.• Arranged orientation workshop on Music and Music Marketing for freshers demonstrating various activities• Managed corporate team during client outreach for sponsorships and endorsements.• Increased society's annual budget to 10 times the value from 2018-2019• Attracted 7 new sponsors and supporters

• Managed a team of 100+ musicians, across different years, and streams of studies.• Organised 6 events during the annual festivals driving a footfall of 1500+ participants each year.• Arranged vocal coaching workshops for our society and members of Western Music Circuit in DU Circuit.• Managed corporate team during client outreach for sponsorships and endorsements.• Increased society's annual budget to 2 times the value from 2017-2018• Attracted 3 new sponsors and supporters

• Created and curated content for social media channels for outreach to freshers• Arranged orientation workshop on Music and Music Marketing for freshers demonstrating various activities.• Recruited team members responsible for designing and covering significant events held at the institute.• Responsible for creating and monitoring designs for society's social handles, events and apparels.

• Organized, managed and covered events with an expected footfall of 70,000+ students• Recruited team members responsible for designing and covering significant events held at the institute• Photographed and worked with:- International Artists: Vishal Shekhar, Papon, DIVINE, Amit Trivedi, Nucleya, Sunidhi Chauhan, Lagori, Bassjackers, VINAI, Sidhu Moosewala, Mankirat Aulakh.- Stand-up Artists: Kenny Sebastian, Anubhav Bassi, Zakir Khan, Biswa Kalyan Rath, Rahul Dua- Actors: Sanjana Sanghi, Ayush Mehra, Aisha Ahmed, Mithila Palkar, Prajakta Koli, Devika Vatsa- Directors: Dhruv Sehgal, Vishakha Singh

◦ SOV Dashboards on Power BI: Designed Share of Voice Dashboards, measuring brand awareness and gauge visibility of the brand in a specific medium, which attracted 3 new clients.◦ PITCH - BrandTalk 2019: Designed creatives and represented mFilterIt for PITCH: BrandTalk 2019 as Event Partners, leading to 54% increase in signups.◦ Revamped UI for Admin Portal: Optimized User Interface of the Admin Domain Portal, making logins more efficient by reducing streamlining functionality.

Created and designed universally compatible immersive web hosted -Virtual Reality experiences which facilitates easy sharing and consumption of VR content with progressive network optimized delivery.