Leading GQ magazine's global audience strategy. In this role, I oversee a dynamic global team in 10 countries.

Working across 6 brands including Teen Vogue, Vogue Girl Japan, Pitchfork, Them, Ars Technica and Tatler UK to drive traffic, engagement and revenue.

・Led social media posting and strategy for U.S. News, contributing to the brand's best traffic and engagement performance in history in 2020・ Identified lucrative revenue opportunities on social and crafted strategy plans in partnership with c-suite, editorial, product, marketing and advertising・Established a new workflow with reporters and editors to optimize headlines for social and maximize performance・Created U.S. News' social media style guide to ensure proper use of voice and tone on the social, cohesive aesthetic of social videos and graphics, and sharp headline writing・Produced social-exclusive projects including "The Racial Divide," a web series that explored racial inequality in America. The series increased Facebook engagement and reach by triple digits year-over-year, and eventually snowballed into a fully realized editorial section embedded on our news site.・Supervised and mentored a team of audience development specialists that consistently over-delivered on performance goals・Prepared ongoing performance reports and presentations for company executives on traffic and engagement・Selected by U.S. News' c-suite to serve on the company's first diversity, equity and inclusion council

・Led digital and social media strategy for The Washington Post Express, doubling audience growth on Facebook, Twitter and Instagram.・Managed the section's homepage and spearheaded a full redesign that led to double-digit traffic improvement.・Enforced The Post's SEO and social media best practices in the newsroom, working closely with reporters and editors on headline and keyword optimization.・Held monthly workshops and meetings for the newsroom to review digital performance and areas for improvement.・Wrote enterprising features for The Washington Post and Express, including more than a dozen cover stories・Represented The Washington Post at panel discussions centered on engaging storytelling and reporting

・Led the development of actionable insights to grow National Geographic's audience・Collaborated with c-suite executives, marketing, programming and production to craft audience targeting and on-air promotion strategies・Supervised and mentored a team of audience analysts that exceed company growth and revenue goals year over year

・Managed audience strategy for Discovery, Inc.'s diverse portfolio of emerging networks, including Science Channel, Military Channel, Investigation Discovery and The Oprah Winfrey Network