Director of Marketing OperationsAs the Director of Marketing Operations at Lilsa Lodge, I have been instrumental in developing and executing comprehensive marketing strategies that have significantly enhanced our online presence and customer engagement. Since the conceptual phase of this project, I have worked extensively in multiple capacities to ensure the success and prominence of this brand.Website Development and E-commerce:Designed and developed the Lilsa Lodge website, including an e-commerce section for our merchandise.Created and managed a dynamic blog, writing most of the content to boost SEO efforts.SEO and Digital Marketing:Invested significant time into building our SEO, resulting in increased organic traffic.Managed social media accounts and advertising campaigns across Meta (including Facebook) and Twitter.Content Creation:Shot and edited the majority of the photography for the website.Designed the logo and branding package, including all graphics and branding materials for the company.PPC Campaigns:Deployed and managed Pay Per Click (PPC) campaigns on Google, optimizing for the best ROI.Technical Management:Managed all payment processing and API connections on the website, ensuring seamless transactions.Handled all hosting responsibilities, resolving issues promptly.Lead Generation and Management:Sourced leads through social networks, PPC campaigns, website lead forms, and print media.Managed leads through the sales funnel and handled media and prospect inquiries.Independence and Initiative:Took on these responsibilities independently, starting from scratch and building everything with minimal direction.I am passionate about leveraging my skills in digital marketing, web development, and team management to drive growth and engagement for Lilsa Lodge, ensuring our brand stands out in the outdoor and hunting lodge industry.

Early Investor: Provided the initial financial investment shortly after the inception of the company, facilitating its launch and growth as a bootstrapped startup.Partner: Offering ongoing guidance and insights on strategic decisions, leveraging years of industry experience.Ownership: Retain ownership and financial ties, ensuring continued alignment with the company's success.Past Role: Worked at the company full-time for nearly a decade in various roles, contributing to numerous operational and strategic initiatives.

Early Investor: Provided the initial financial investment for the parent company (dba LCP Media) shortly after the inception of the company, facilitating its launch and growth as a bootstrapped startup. Helped to frame the vision, market entry, business development, and strategy of the SaaS platform now known as TourBuilder.Partner: Offering ongoing guidance and insights on strategic decisions, leveraging years of industry experience.Ownership: Retain ownership and financial ties, ensuring continued alignment with the company's success.Past Role: Worked at the company full-time for nearly a decade in various roles, contributing to numerous operational and strategic initiatives