Tyler Yang Email and Phone Number
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My recent tenure at Shopify as a Senior Growth Marketing Manager focused on employer branding, where I developed a robust strategy to attract top-tier talent, especially in engineering and commercial fields. I spearheaded employer brand awareness studies and crafted Employer Value Proposition (EVP) narratives, leveraging platforms like LinkedIn, Lever, SmartRecruiters and many more. This role allowed me to expand our talent community significantly, employing innovative sourcing and advertising strategies that supported Shopify's "Digital by Design" work philosophy.With over six years at Loa Skin, I've honed my expertise in building and nurturing a brand from its inception to a profitable venture with consistent 40%+ year-on-year growth. My core competencies lie in strategizing and executing omni-channel marketing campaigns, fostering partnerships, and crafting a compelling brand identity that resonates with our diverse customer base.
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Manager, Global Employer Brand And Talent MarketingLululemonVancouver, Bc, Ca
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Head Of Marketing & BrandLoa Skin Feb 2018 - PresentVancouver, British Columbia, Ca➡️ Omni-channel personal care brand with DTC, retail and experiential sales channels➡️ Oversee brand identity development, paid marketing, partnerships and press relationships➡️ As a co-founder, I've helped scale the business to profitability with consistent YoY growth of 40%+ -
Senior Growth Marketing Manager, Employer BrandShopify Aug 2021 - Jul 2022Ottawa, On, Ca -
Growth Marketing Manager, Employer BrandShopify Mar 2021 - Aug 2021Ottawa, On, Ca➡️ A focus on attracting talent in engineering, commercial, and support-related fields➡️ Growing Shopify's talent community on SmartRecruiters and LinkedIn groups➡️ Scaling paid recruitment marketing activities on LinkedIn, Facebook, Twitter, and Reddit➡️ Experimental sourcing strategies on Clubhouse, Twitter Spaces, and other platforms➡️ Owning multi-stakeholder studies on employer brand awareness in emerging markets➡️ Crafting EVP narratives in a remote first "Digital by Design" approach to working at Shopify🌎 Attracting talent in North America, EMEA, and APAC
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Growth Specialist, Employer BrandShopify Oct 2020 - Mar 2021Ottawa, On, Ca➡️ Uncovering new paid channels where we can source engineering talent ➡️ Establishing attribution pixel tracking for all paid campaigns on ad platforms and into ATS ➡️ Complex recruitment tactics such as giving away 314 Raspberry Pi computers on Pi Day➡️ Optimizing landing pages to engage and capture more applications + lead generation🌎 Attracting talent in Canada, United States, New Zealand, and Ireland
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Talent Growth Specialist, Talent AcquisitionShopify May 2019 - Oct 2020Ottawa, On, Ca➡️ Running paid, organic, and PR campaigns for roles in Shopify's support org➡️ Utilizing LinkedIn's Pipeline Builder to source and hire from underrepresented groups➡️ Creating Shopify's first talent community using SendGrid email marketing ➡️ Implementing knockout questions into the Lever ATS to reduce irrelevant applications
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Recruitment Coordinator, Talent AcquisitionShopify Jan 2018 - May 2019Ottawa, On, Ca➡️ Enabling at-scale interviewing via calendar integrations on GoodTime, Lever, and GCal ➡️ Refining the candidate experience for thousands of candidates entering our hiring process➡️ Executing and collaboration on strategy for interviewing sprints across the entire TA team
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Support Recruiter, Talent AcquisitionShopify Sep 2016 - Dec 2017Ottawa, On, Ca➡️ Sourcing, screening, and interviewing candidates end-to-end for the support org➡️ Maintaining performance and quality while ensuring we hire 500+ candidates per quarter➡️ Oversaw team engagement initiatives including team off-sites, post-mortems, and sprints
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Merchant Success RepresentativeShopify Apr 2016 - Sep 2016Ottawa, On, Ca➡️ Providing a world-class merchant experience for Shopify businesses➡️ Maintaining a client satisfaction score of 90%+ at all-times with business owners➡️ Strategy and support in marketing, store design, shipping, social, apps, etc.
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Marketing Manager (B2B & B2C)Salontea Jul 2014 - Apr 2016➡️ Overseeing a retail location in Vancouver's South Granville district ➡️ Tasked with increasing wholesale revenue through the sale of bulk tea for resale ➡️ Aided in liquidating assets when the business was eventually sold to a third-party➡️ Created the eCommerce experience and online store on SquareSpace
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Marketing ManagerRetail Insider Sep 2012 - Jul 2015Toronto, Ontario, Ca➡️ Aiding with the launch and strategy of email marketing via MailChimp➡️ Encouraging the use of SEO practices to better rank articles on search engines➡️ Minor front end development and website design of retail-insider.com -
Social Media Marketing InternBcama Aug 2012 - Oct 2012Vancouver, Bc, Ca➡️ 3-month internship with British Columbia's branch of the American Marketing Association➡️ Social media management leading up to and during the Marketer of the Year event➡️ On the day of the event successfully made the event hashtag trend nationally on Twitter
Tyler Yang Skills
Tyler Yang Education Details
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British Columbia Institute Of TechnologyGeneral
Frequently Asked Questions about Tyler Yang
What company does Tyler Yang work for?
Tyler Yang works for Lululemon
What is Tyler Yang's role at the current company?
Tyler Yang's current role is Manager, Global Employer Brand and Talent Marketing.
What is Tyler Yang's email address?
Tyler Yang's email address is ty****@****ify.com
What is Tyler Yang's direct phone number?
Tyler Yang's direct phone number is +177878*****
What schools did Tyler Yang attend?
Tyler Yang attended British Columbia Institute Of Technology.
What skills is Tyler Yang known for?
Tyler Yang has skills like Blogging, Social Media, Marketing, Customer Service, Marketing Strategy, Social Media Marketing, Event Planning, Social Networking, Video Editing, Facebook, Multimedia, Public Speaking.
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