- Strategic Leadership: Directed the overall sales and marketing strategy, driving business growth and market expansion.- Sales Performance Management: Oversaw the sales team, setting targets, monitoring performance, and implementing training programs to enhance sales effectiveness.- Marketing Campaign Development: Led the creation and execution of integrated marketing campaigns across various channels to increase brand awareness and generate leads.- Client Relationship Management: Fostered strong relationships with key clients, ensuring high levels of customer satisfaction and loyalty through personalised service and support.

- Strategised and Implemented Cross-Channel Campaigns: Developed and executed comprehensive marketing campaigns across email and direct mail to ensure seamless communication with customers of newly acquired businesses.- Customer Onboarding and Retention: Designed and delivered targeted onboarding programs to enhance customer retention and satisfaction during the migration process.- Stakeholder Collaboration: Worked closely with product managers and customer service departments to align marketing strategies with business objectives and customer needs.- Performance Analysis and Reporting: Monitored and analysed campaign performance metrics, providing insights and recommendations to optimise future marketing efforts.- Brand Integration: Ensured consistent brand messaging and experience across all communication channels, maintaining brand integrity during the transition period for newly acquired businesses.

- Email Campaign Management: Planned, created and executed targeted email campaigns to effectively communicate with TfL customers, ensuring timely and relevant information delivery.- Customer Segmentation: Utilised data analytics to segment the customer base, tailoring email content to different audience groups to enhance engagement and response rates.- Performance Tracking and Optimisation: Monitored email campaign performance metrics, such as open rates and click-through rates, and implemented strategies to optimize future communications.- Cross-Department Collaboration: Coordinated with various departments, including customer service, operations, and IT to ensure cohesive and consistent messaging across all customer touchpoints.- Compliance and Best Practices: Ensured all email communications adhered to GDPR and other regulatory requirements, maintaining high standards of data privacy and email marketing best practices.

- Data Collection and Analysis: Gathered, cleaned, and analySed large datasets to provide actionable insights for the HomeCare team, improving service delivery and customer satisfaction.- Performance Reporting: Developed and maintained regular performance reports, highlighting key metrics and trends to support strategic decision-making.- Predictive Modeling: Created predictive models to forecast customer needs and service demands, enabling proactive resource allocation and planning.- Stakeholder Collaboration: Worked closely with cross-functional teams, including operations, marketing, and customer service, to ensure data-driven strategies aligned with business goals.- Process Improvement: Identified and implemented process improvements based on data analysis, enhancing operational efficiency and reducing costs