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Current⭐ Revamped User Onboarding Process • Implemented backend architecture changes to enhance efficiency. • Introduced a new feature enabling users to onboard with a Microsoft Advertising Account, alongside Google and Amazon accounts.⭐ Redesigned Platform Navigation Menu: • Spearheaded the redesign of the navigation menu to improve user experience. • Expanded platform accessibility to cater to a wider user base.⭐ Developed Versatile Navigation Plugin: • Created a side navigation menu plugin using recursion for dynamic navigation generation. • Tailored navigation based on user plans and template files, including a platform switcher feature for seamless platform switching and tool visibility.⭐ Streamlined Build Process and Integration: • Implemented a webpack plugin to streamline the build process. • Integrated React components seamlessly with existing static PHP pages for a cohesive user experience.⭐ Upgraded Backend Job for Enhanced Performance: • Upgraded the Microsoft Ads Suggestion Generator Background Backend Job for Express. • Migrated it to the optimized Reports Container Framework. • Implemented multiple new suggestion widgets for Microsoft Ads accounts, providing valuable budget insights and significantly enhancing performance.⭐ Enhanced User Engagement and Communication: • Introduced features during Hackathons, such as receiving account setup alerts directly on Slack. • Enabled users to customize alert delivery preferences, improving user engagement and communication channels.
