William Gordon Email & Phone Number

Ontario, Canada

I've been lucky enough to have witnessed Reach Ecomm's growth from a humble beginning as a text message marketing plugin for Big Commerce to the incredible and effective suite of services we help our fantastic clients with every single day.Our scope of services currently includes:• Targeted digital marketing for long-cycle sales lead generation and eCommerce transactional business• Full-scale eCommerce automations• Marketing campaign KPI reporting• Insights in human… Show more I've been lucky enough to have witnessed Reach Ecomm's growth from a humble beginning as a text message marketing plugin for Big Commerce to the incredible and effective suite of services we help our fantastic clients with every single day.Our scope of services currently includes:• Targeted digital marketing for long-cycle sales lead generation and eCommerce transactional business• Full-scale eCommerce automations• Marketing campaign KPI reporting• Insights in human terms for big data answers• Strategic planning and consulting• Enterprise-grade process engineering …and, of course, implementation.Reach Ecomm is the #1 ranked Toronto Digital SEMRush Agency, Top 3 Ranked SEMRush Agency Partner Nationally; also Ranked in the Top 50 Best Agency Partners Globally. Show less

Barrie, Ontario, Canada

Fostering Barrie's Future: As Co-Founder and Chief Strategy Officer at Reach Ecomm Inc., I am deeply committed to giving back to our vibrant Barrie community. As an Advisory Board Member at Georgian College, I have the privilege of contributing to the growth of Barrie's industry-ready talent.Empowering Tomorrow's Leaders: My mission extends beyond simply preparing students for industry roles; it's about inspiring them to become industry leaders. I challenge students in Georgian's… Show more Fostering Barrie's Future: As Co-Founder and Chief Strategy Officer at Reach Ecomm Inc., I am deeply committed to giving back to our vibrant Barrie community. As an Advisory Board Member at Georgian College, I have the privilege of contributing to the growth of Barrie's industry-ready talent.Empowering Tomorrow's Leaders: My mission extends beyond simply preparing students for industry roles; it's about inspiring them to become industry leaders. I challenge students in Georgian's programs to rise above and beyond, setting their sights on leadership roles in the digital content landscape.Elevating Barrie's Educational Landscape: I actively collaborate with Georgian College to elevate the quality of education right here in Barrie. By infusing industry trends and best practices into the curriculum, we ensure our local talent is not just industry members but potential industry shapers.Barrie's Industry Advancement: Our partnership isn't solely about individual careers but advancing Barrie's digital content industry. Through curriculum alignment with industry standards, we collectively contribute to Barrie's progress and innovation in the dynamic digital content arena.Investing in Barrie's Future: The connection between education and industry represents an investment in Barrie's future. The partnership enriches Georgian College and Reach Ecomm Inc., nurturing talent to drive Barrie's digital content sector to new heights.Championing Barrie's Talent: My role embodies a commitment to supporting Barrie's talent and empowering students to join the industry and become influential leaders. Together, we're cultivating a talent pool that Barrie can be proud of.Barrie's Path to Prosperity: By nurturing the potential of Georgian College students, we are contributing to Barrie's path to prosperity, ensuring that our community remains at the forefront of the digital content revolution. Together, we define the future of Digital Marketing. Show less

Not a fit for me, gave it 6 months just in case. Moved on.

Ontario, Canada

• Consulted and improved on all aspects of sales process and digital presence for a variety oforganizations; from performance automotive, to haute cuisine, to adventure sports• Drove conversion and sales funnel growth while providing actionable metrics, informed customerintent data, and valuable insights to C-level decision makers• Conceptualized and actioned full scale multi-channel marketing plans: including video productionservices, both livestreamed and edited, drone… Show more • Consulted and improved on all aspects of sales process and digital presence for a variety oforganizations; from performance automotive, to haute cuisine, to adventure sports• Drove conversion and sales funnel growth while providing actionable metrics, informed customerintent data, and valuable insights to C-level decision makers• Conceptualized and actioned full scale multi-channel marketing plans: including video productionservices, both livestreamed and edited, drone imagery, and still images for 1st and 3rd party advertisingcampaigns• Innovated new ways to reach out to customers, automate processes, and encourage repeat business -resulting in improved sales, greater audience reach, and higher customer loyalty for client organizations• Managed sales, marketing, and operations as a contract consultant solving business issues andimproving performance for multiple facilities and organizations Show less

• Engaged client executives to assess strategic business needs and challenges• Created sources for continuous client referrals within community and with businesses using honestyand integrity• Developed product and solution positioning and methods to overcome competitive objections• Managed high-value existing and new business partnerships to deliver on objectives and maximizecorporate revenue, support and product awareness• Worked with enterprise level customers to… Show more • Engaged client executives to assess strategic business needs and challenges• Created sources for continuous client referrals within community and with businesses using honestyand integrity• Developed product and solution positioning and methods to overcome competitive objections• Managed high-value existing and new business partnerships to deliver on objectives and maximizecorporate revenue, support and product awareness• Worked with enterprise level customers to understand requirements and provide exceptionalconsulting services Show less

• Drove enterprise level sales of a Software as a Service platform for Search Engine Optimization• Performed in-depth competitor reviews to check activities via ad placement, keyword use, placementbids and landing pages• Successfully contributed ideas to pricing, concept development, product development, strategicplanning and business operations• Lead communications team to drive internal promotion of company programs, initiatives, guidingprinciples and mission• Met… Show more • Drove enterprise level sales of a Software as a Service platform for Search Engine Optimization• Performed in-depth competitor reviews to check activities via ad placement, keyword use, placementbids and landing pages• Successfully contributed ideas to pricing, concept development, product development, strategicplanning and business operations• Lead communications team to drive internal promotion of company programs, initiatives, guidingprinciples and mission• Met nationally and internationally with customers and successfully closed deals on multiple continentsin the enterprise and education markets Show less

• Performed monthly reviews assessing each employee's performance and developed improvementplans• Maintained team efficiency by strategically delegating daily activities, monitoring output and rewardingpositive contributions• Interviewed and hired strong candidates for team openings, using newspapers, job boards and socialmedia to find applicants• Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring inprocesses, employee… Show more • Performed monthly reviews assessing each employee's performance and developed improvementplans• Maintained team efficiency by strategically delegating daily activities, monitoring output and rewardingpositive contributions• Interviewed and hired strong candidates for team openings, using newspapers, job boards and socialmedia to find applicants• Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring inprocesses, employee knowledge and customer demands Show less

• Set up appointments with potential and current customers to discuss new products and servicesleading to closed sales.• Worked to develop sales funnel by identifying and pursuing new leads, attending industry events andbuilding rapport with clients.• Managed and scheduled on-site orientation and training to highlight features, answer customerquestions and redirect concerns toward positive aspects

• Achieved over 270% of annual quota• Promoted internally to a High Value outbound sales position due to exceptional performance• Operationally focused – performed audits and resolved discrepancies with diligent, meticulous attention to detail• Led initiatives to improve engagement both immediately and through all provincial retail locations

Bachelor'S Degree

Cultural Exchange

High School Diploma