LaunchPoint is a California-based non-profit organization and we believe in high-quality, career-relevant, paid internships for college students from low-income and underrepresented communities. By partnering with businesses committed to diversity & inclusion, we create meaningful opportunities for eager, young talent who will gain professional experience while delivering real business value. “Be the person you needed when you were younger.”― Ayesha Siddiqi

Help organizations grow, scale, and transition to the next stage of their evolution. Projects/Clients include businesses in retail, e-commerce, fintech, market research, e-learning, SAAS & non-profit. Clients include:o SPMG, LLC – Real estate investing and management companyo Megaphone Marketing – Award-winning DTC marketing agencyo Karmeq – ESG equity gifting startup.o TeenView – GenZ market research startup.o ScaleTime – Specializing in helping agencies scale their… Show more Help organizations grow, scale, and transition to the next stage of their evolution. Projects/Clients include businesses in retail, e-commerce, fintech, market research, e-learning, SAAS & non-profit. Clients include:o SPMG, LLC – Real estate investing and management companyo Megaphone Marketing – Award-winning DTC marketing agencyo Karmeq – ESG equity gifting startup.o TeenView – GenZ market research startup.o ScaleTime – Specializing in helping agencies scale their businesses. o Instamentor – Mentor and advise young and transitioning professionals. Show less

Empowered 100% revenue growth through operational excellence and marketing strategy despite 2020 pandemic challenges. Explored channels beyond affiliate marketing to generate interest and demand including podcasts, blogs/content, and influencer marketing. Developed a scalable org structure and accountability culture through OKRs, collaboration, and education to motivate a fully remote team to achieve aggressive goals. Identified and optimize vendor relationships (including PR, design, SEO, ASO,… Show more Empowered 100% revenue growth through operational excellence and marketing strategy despite 2020 pandemic challenges. Explored channels beyond affiliate marketing to generate interest and demand including podcasts, blogs/content, and influencer marketing. Developed a scalable org structure and accountability culture through OKRs, collaboration, and education to motivate a fully remote team to achieve aggressive goals. Identified and optimize vendor relationships (including PR, design, SEO, ASO, influencers, HR/PEO & Training) to maximize business value. Drove paid search social media & display campaigns achieving a 75% lift in key metrics which included unique visitors, app downloads, new customer acquisition, and lifetime value. Led diversity, equity, and inclusion education and outreach initiatives Show less

Led a revenue-focused customer success team (60+ globally) by establishing a matrixed organization structure and OKRs that focused on transparency and accountability. Supported $100MM in annual revenue while achieving a 20% increase in incremental revenue with a 25% decrease in operating expenses. Owned bi-annual leadership summit and create a collaborative IRL environment for fostering relationships, brainstorming new ideas, and boosting morale. Defined and released virtual and augmented… Show more Led a revenue-focused customer success team (60+ globally) by establishing a matrixed organization structure and OKRs that focused on transparency and accountability. Supported $100MM in annual revenue while achieving a 20% increase in incremental revenue with a 25% decrease in operating expenses. Owned bi-annual leadership summit and create a collaborative IRL environment for fostering relationships, brainstorming new ideas, and boosting morale. Defined and released virtual and augmented reality features that were covered in multiple publications and helped global sales teams seek out new opportunities. Show less

AdoTube was a pioneer in interactive pre-roll video advertising acquired by Exponential Interactive it delivered innovative experiences that transformed the way brands interact with audiences across desktop and mobile. Drove post-acquisition integration of product, SOPs, and best practices and build a team to work cross-functionally providing hands-on support to achieve excellence and consistency in the customer experience. Led regional and global all-hands meetings to improve culture and… Show more AdoTube was a pioneer in interactive pre-roll video advertising acquired by Exponential Interactive it delivered innovative experiences that transformed the way brands interact with audiences across desktop and mobile. Drove post-acquisition integration of product, SOPs, and best practices and build a team to work cross-functionally providing hands-on support to achieve excellence and consistency in the customer experience. Led regional and global all-hands meetings to improve culture and to inspire, engage and inform internal stakeholders from 22 global offices. Rebuilt culture through communication, training, and management discipline and found cohesion between two sets of sales and support teams. Launch multi-platform, interactive, ad experience that sold $2MM within 2 quarters and was the precursor to Exponential’s new brand VDX.tv Show less

Defined product suite and execute the go-to-market strategy for new mobile and interactive video divisions. Collaborated with finance to develop and roll out an incentive-based pricing and compensation strategy which streamlined sales operations and increased margins. Introduced forensic metrics across global sales regions to balance resource needs with revenue potential resulting in clear steps with a direct impact on regional P&L.

Built out end-to-end operations workflow that connected Jira and Salesforce.com CRM to support a new product line representing $40MM in annual revenue. Engaged with engineering SCRUM teams, sales, product management and operations to productize innovative ad formats.

Enhanced industry credibility by packaging industry and competitive data into full-funnel B2B and B2C advertising solutions for target verticals which resulted in a 300% boost in revenue from automotive and entertainment clients. Pursued a larger share of client budget and secured incremental revenue by selling objective and actionable insights aimed at maximizing campaign return on investment.

Contributed to the Eastern Region quarterly revenue targets of $20MM by leading a team of highly focused, analytical account managers. Fostered the success and career growth of each account manager through motivation, guidance, and support. Provided input and project managed key initiatives aimed at increasing the revenue potential of the Exponential parent company.

Managed over $1MM in monthly revenue through strategic campaign management. Analyzed data and optimized campaigns with various advertising strategies to ensure client goals were met. Built strong client relationships while seeking out new opportunities and making objective and actionable recommendations.

For Reply!com, a lead generation business for automotive & real estate, I managed online marketing initiatives for Automotive and Real Estate verticals through search, banner, email and contextual advertising. Implemented cost control and volume generation initiatives. Developed vendor relationships and negotiated terms and pricing in order to maximize company profitability.• Digital Marketing • Partner and Vendor Management• Customer Success