Itumeleng Mokhele Email & Phone Number

Johannesburg, Gp, Za

City Of Johannesburg, Gauteng, South Africa

South Africa

Lead person on all project strategic communication needs.Development of strategies and opportunities for external communication and knowledge sharing.Management of digital marketing and social media strategies.Development of knowledge/insights for all audiences. Projects visibility and reputation management.Media liaison and manager.Support teams' understanding of effective communication principles.

Developed the comprehensive rebranding strategy and new corporate identity for the Bothongo Group and its 14 various business. (2018)Media Relations and the South African launch event of the 20th anniversary of The Lion King Broadway musical and the official send-off of the first-ever 100% South African cast and crew now on a two year Asia Tour returning. (2018)Project Management and brand activations for Nich LuxuryAfrica, focused on African luxury and design experiences, events, curated exhibitions and pop-up stores. (2017)Brand and business development for House of Queen projects in TV, film and events such as Project Runway South Africa, South African Music Awards 2018, television series Abo Mama and various commercials including the SABC Sport Russia World Cup 2018 official commercial. (2017 - 2018)Content development and creative writing for Tsebo Consulting and Ukulima Business Solutions. (2018)Content development and social media management for Archival Africa, a platform focused on encouraging and publishing diverse African children’s books. (2018)

Johannesburg Area, South Africa

STRATEGY & IMPLEMENTATIONContribute to identification and development of enhanced strategies for the Lebo M Productions and Lebo M Foundation with an objective to strengthening its work.Develop sponsorship/trade presentations for potential sponsors and investors to the Lebo M Productions projects and concepts.PROJECT MANAGEMENTDevelop forums and connections that allow leadership and content experts to provide their input and feedback.Contribute into discussions and performs research and analysis to inform and support strategic decisions.Serve as a central point of contact for important, complex strategic projects, investments, contracts, and partnerships as needed.Monitor progress and inputs against targets, milestones, and key decisions; provides analytical and research support to team.BRAND MANAGEMENTResponsible for all marketing and communications of the organisation and its various subsidiaries.Create a positive public profile for the Foundation.Responsible for sourcing and employing all relevant suppliers to execute deliverables of approved programmes.BUSINESS DEVELOPMENTBusiness development of new accounts and relationship management of existing clients, locally and internationally.Develop, coordinate and implement marketing plans to maintain and increase existing business and capture new opportunities.Identify organisational growth opportunities.FINANCIAL MANAGEMENTResponsible for accounting and financial reporting with the internal finance team and accounting officers and auditors to the businesses.

Johannesburg Area, South Africa

STRATEGIC PLANNER Package marketing project plans on the roll-out of initiatives proposed by marketing to be executed in line with approved strategy.Developed Annual Marketing Calendar for all Campaigns and Events scheduled.Developed Communications Calendar outlining themes and topics to be covered for the internal and external monthly newsletter. SALES LEADS GENERATORDistribute marketing qualified web-leads to relevant Product Lead managers after capturing in the lead generation system.Qualification of campaign generated leadsWorked with sales team in conceptualising & packaging of marketing collateral for sales presentations.BRAND AND EVENT MANAGEMENTManagement of marketing events, campaigns and implementation of strategies with the sales and product managers.Established evaluation and matrix measures for initiatives with objectives agreed with Account Executive/Product Lead.Coordinate in conjunction with the PR agency relevant exposure for the campaign/event.Event management – distribution lists, preparation of invitations, management of RSVPs, venue bookings, catering requirements, follow-up and feedback internally and externally.Budget management – tracking expenditure accordingly and report to marketing manager on a monthly basis.BRAND CUSTODIAN OF SAS’ CORPORATE IDENTITYDeveloped corporate identity templates for use by Sales teams.Ensured that all advertising and other related communication is in line with Brand Communication Standards.PR MANAGEMENTDay to day management of PR briefings with our PR agency.Proposed and coordinated the selection of spokespersons and product experts.Prepared quarterly PR Media Coverage Audit on SAS for presenting to General Marketing Committee.Briefing media houses and other relevant publications regarding events & new launchesREPORTINGDeveloped marketing dashboards with Marketing Head to determine return on investment to our marketing spends.

Johannesburg Area, South Africa

KEY ACCOUNT MANAGEMENT of Marketing, Retail and Facilities Management Portfolios:Driving the business strategy and business development of the marketing, retail and facilities management businesses, in collaboration with the Chief Operating Officer.Developing and implementing corporate social investment (CSI) strategies on capacity-building and impact assessment programmes for external clients and Siyandisa’s own CSI non-profit organisation, Reaching Out.Managing, maintaining & executing projects with various extended teams.Contribution and development towards new business pitches, brainstorming for growth opportunities and strategic sessions regarding customer retention strategies for our clients.Launched a new completive retail fashion boutique, called Bello Couture and executed its Gauteng roll-out which grew to 3 upmarket stores.Responsible for research and creative direction of all Bello Couture’s merchandise including sourcing fabrics, photo-shoots, Bello personnel and staff, marketing and sales.Highlights and Achievements at Siyandisa GroupEstablished and launched the retail business, Bello Couture, which launched with a studio in Parkhurst and flagship stores in Melrose Arch and Maponya Mall.Demonstrated successful business strategy and business development and expanded the business from 3 to 30 employees by 2009.Grew business to include 5 core subsidiaries and portfolios: Siyandisa Consulting (Pty.) Ltd (marketing & communications), ExecuClean (facilities management company), Bello Couture (retail and fashion consultancy house), Reaching Out (a non-profit organisation offering consultancy services) and ToyWorld (educational toy supplier).

Johannesburg Area, South Africa

BUSINESS ADMINISTRATION & SERVICESManagement of all in-house and virtual clients with business-operations support including marketing, finance, sales, project management and administrative responsibilitiesHighlights and Achievements at REGUS SOUTHERN AFRICAKey Team-player for the opening of the new Regus Office in BryanstonAchieved the fastest occupancy in all of Regus Southern Africa

Strategic Marketing - Executive Programme, Marketing/Marketing Management, General

Introduction to Strategic Marketing Marketing Sense Developing Marketing Strategies Enabling Strategic Execution

Strategic Marketing, Marketing/Marketing Management, General

Analysing the Marketing Environment Customer Audit and Customer Market trends Strategic target segments, Capability, Positions, Value.

Bachelor Of Commerce (B.Com.), Accounting And Finance

Economics 1, Commercial Law, Accounting, Financial Mathematics Not Completed - Career change in marketing discipline away from Accounting

High School/Secondary Diplomas And Certificates

Activities and Societies: Headboy, Rotary-Interact President, 1st team Tennis Captain, Debate Team, Academic Merit Scholar Mathematics.

Marketing Director Course, Marketing