Itzel Gomez Email & Phone Number

Carlsbad, California, United States

Carlsbad, California, United States

- Collaborate with cross-functional teams to develop and implement international marketing campaigns- Develop and maintain relationships with international partners, distributors, and retailers- Lead development of marketing collateral, including localized promotional materials, retail merchandising, etc.- Audit international ecomm sites to improve global JLab web content - intl.jlab.com and uk.jlab.com- Manage PR efforts that align with company objectives for growing regions (UK and DE)- Develop outbound email marketing campaigns to promote news, products, and services in global markets- Manage social media presence in international markets (Instagram, Facebook)- Coordinate with internal teams to ensure consistent messaging and branding across all regions- Coordinate and execute international and domestic events, including trade shows (CES, IFA), retail training, product launches, and other industry events

Remote

- Worked with the Marketing team to develop a highly engaging and customer-centric social media strategy, focused on the USPs of the brand, i.e. culinary, entertainment, hospitality, etc. and focus on the implementation of this strategy - Created and implemented integrated digital marketing campaigns across all social platforms leveraging original content, UGC, and paid media to support new product launches, collaborations and partnerships and promotions.- Managed the monthly content calendar, including management of all content scheduling and publishing across all social media channels- Identified and executed new community activation and strategic opportunities to build engagement among current and new followers through relevant content (UGC, culturally relevant moments)- Responsible for identifying the latest trends and tools in social marketing to increase brand visibility- Ownership of all analytics and reporting across all social media channels- Conducted in-depth research on industry-related topics in order to develop original content- Optimize web pages by implementing best SEO practices, such as keyword research, on-page optimization, and more.

Del Mar, California, United States

- Design and launch outbound email marketing campaigns to promote news, products, and services- Analyze and report email marketing concepts and metrics to measure and optimize our email campaigns, improve open rates, deliverability, click rates, and conversion rates, and achieve specific business goals- Serve as the point of contact for development and management of 3+ individual clients, dealing with communication, execution, and reporting- Collaborate with Social, Paid, and Content Marketing teams to develop a marketing strategy and uncover new avenues for revenue, leads, and/or engagement

- Conducted travel-related market research and stayed up to date on the latest social trends/internet culture- Identified potential brand collaborations and designed pitch material including media kits and compensation templates- Authored and scheduled travel-related blog posts using WordPress- Transcribed/repurposed videos into brand-relevant social copy, blog posts, and infographics- Oversaw the Young Travelers Network Facebook Group and fostered community/engaging conversations

Goleta, California, United States

- Created engaging, brand-relevant infographics, posters, and flyers using Canva- Built high-quality relationships with social media audiences by engaging with comments and DM’s in a timely manner- Authored unique editorial posts to be published onto the HerCampus website- Attended weekly meetings focused on improving social media strategy and engagement- Collaborated with internal stakeholders to meet all chapter obligations such as quarterly recruitment requirements, funding applications, and etc.

Oceanside, California, United States

- Received visitors at the front desk by welcoming and directing them appropriately- Answered, screened, and forwarded incoming phone calls- Sorted and distributed mail to the appropriate team members- Managed the Accounts Payable email, and responded to and resolved all conflicts, product inquiries, and etc.- Processed and posted invoices with critical deadlines to the accounting software, Eclipse, for payment- Reconciled vendor statements in order to maintain balanced accounts - Filed, organized, and alphabetized confidential employee documentation- Communicated with Warehouses and Sales teams regarding all retail product-oriented questions

Oceanside, California, United States

Oceanside, California, United States

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: Her Campus at UCSB, UCSB Communication Association, Latino Business AssociationCollege of Letters & Science.

Bachelor Of Arts - Ba, Chicano/A Studies

Education record