Itzel Guardiola
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Itzel Guardiola Email & Phone Number

Head of Brand (Nutrition) and Channel Development Strategy at Arca Continental
Location: Monterrey, Nuevo León, Mexico 8 work roles 5 schools
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Current company
Arca Continental
Role
Head of Brand (Nutrition) and Channel Development Strategy
Location
Monterrey, Nuevo León, Mexico
Company size
14832 employees

Who is Itzel Guardiola? Overview

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Quick answer

Itzel Guardiola is listed as Head of Brand (Nutrition) and Channel Development Strategy at Arca Continental, a company with 14832 employees, based in Monterrey, Nuevo León, Mexico. AeroLeads shows a matched LinkedIn profile for Itzel Guardiola.

Itzel Guardiola previously worked as Head of Brand (Nutrition) /Channel Development Strategy at Arca Continental and Head of Marketing Direct to Consumer (Coca-Cola En Tu Hogar) at Arca Continental. Itzel Guardiola holds Master Of Business Administration & Marketing - Mba, Mercadotecnia, Negocios from Universidad Tecmilenio.

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Email format at Arca Continental

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Arca Continental

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Profile bio

About Itzel Guardiola

With solid experience in strategic marketing and brand development, I specialize in designing and executing integrated marketing plans that drive sustainable brand growth. My approach is consumer-focused, with a strong ability to analyze behavior from various sources, allowing me to identify key market opportunities and develop projects that meet consumer needs. I have experience creating 360° campaigns, integrating different sales channels and tools, from trade marketing to developing sales force materials, all aimed at maximizing commercial effectiveness.My ability to lead cross-functional teams and manage projects, combined with a collaborative approach and effective communication, enables me to implement business strategies that achieve clear results, always aligned with the brand’s financial goals. Throughout my career, I have worked with iconic brands in the industry, such as Coca-Cola, Jugos Del Valle, Santa Clara, Honda, Costa Coffee, and Coca-Cola En Tu Hogar, among others.

Current workplace

Itzel Guardiola's current company

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Arca Continental
Arca Continental
Head of Brand (Nutrition) and Channel Development Strategy
Monterrey, N.L., MX
Website
arcacontal.com
Employees
14832
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8 roles

Itzel Guardiola work experience

A career timeline built from the work history available for this profile.

Head Of Brand (Nutrition) And Channel Development Strategy

Arca Continental

Monterrey, N.L., MX

Head Of Brand (Nutrition) /Channel Development Strategy

Current
Arca Continental

México

Lead brand development through collaboration with cross-functional and operational teams, focusing on volume growth. Lead transformational projects to drive growth and strengthen brand positioning in the medium and long term. Monitor and evaluate brand initiatives to ensure company success and achievement of annual objectives.Channels: Traditional (special.

Jan 2024 - Present

Head Of Marketing Direct To Consumer (Coca-Cola En Tu Hogar)

Arca Continental

México

Planned omnichannel marketing strategies for the Home Channel in collaboration with Coca-Cola Company, focusing on growth initiatives. Developed communication campaigns and e-commerce strategies intended at results, KPI achievement, customer acquisition, and enhancing the shopping experience.

Oct 2021 - Jan 2024

Marketing Manager

Besser Lighting

Monterrey Area, Mexico

Developed an SEO strategy and launched an Amazon brand store with paid campaigns aligned with social media content strategy to enhance customer experience and increase presence in the market. Led the implementation of Magento as an e-commerce platform, focusing on data analysis and CRM. Also formed a design team that transformed the brand image.

Oct 2019 - Oct 2021

Digital Strategy Coordinator / Marketing Coordinator

Cleber

México

Created a 360º communication plan to improve customer satisfaction. Developed supplier and agency relationships and managed the department's annual budget.

Jan 2017 - Aug 2018

Marketing Coordinator: Paseo La Fe

Altea Desarrollos

Monterrey Area, Mexico

  • Coordination of the events for shoppings centers (clients and visitors)
  • Supervisión of the design team
  • Advertisement strategy (press, billboards, magazines, radio, tv, digital etc)
  • Supervision of the digital external agency
  • Annual budget
  • Sales of publicity spots
Aug 2015 - Aug 2016

Mercadotecnia

Altea Desarrollos

Altea desarrollos: inmobiliaria con centros y plazas comerciales en México. Marca derivada de Grupo Multimedios.

Feb 2013 - Aug 2015
Team & coworkers

Colleagues at Arca Continental

Other employees you can reach at arcacontal.com. View company contacts for 14832 employees →

JR Jose Roberto Gómez Luna Jose Roberto Gómez Luna Colleague at Arca Continental Coahuila, Mexico, Mexico View → JM Joel Mendez Verdin Joel Mendez Verdin Colleague at Arca Continental Ciudad Obregón, Sonora, Mexico, Mexico View → HA Hector Arvizu Hector Arvizu Colleague at Arca Continental Guadalajara, Jalisco, Mexico, Mexico View → MP Martin Peralta Martin Peralta Colleague at Arca Continental Ciudad Nezahualcóyotl, México, Mexico, Mexico View → PA Pablo Andres Astorga Pablo Andres Astorga Colleague at Arca Continental Tafí Viejo, Tucumán, Argentina, Argentina View → CM Carlos Molina Bautista Carlos Molina Bautista Colleague at Arca Continental Guayaquil, Guayas, Ecuador, Ecuador View → CT Carlos Treviño Plancarte Carlos Treviño Plancarte Colleague at Arca Continental Monterrey, Nuevo León, Mexico, Mexico View → RS Roman Sanchez Avila Roman Sanchez Avila Colleague at Arca Continental Mexico, Mexico View → LM Luis M. Sada Luis M. Sada Colleague at Arca Continental Monterrey, Nuevo León, Mexico, Mexico View → GG Georgina Gonzalez De La Mora Georgina Gonzalez De La Mora Colleague at Arca Continental Netzahualcóyotl, México, Mexico, Mexico View →
5 education records

Itzel Guardiola education

Marketing And Communication, Marketing/Marketing Management, General

Greystone College
FAQ

Frequently asked questions about Itzel Guardiola

Quick answers generated from the profile data available on this page.

What company does Itzel Guardiola work for?

Itzel Guardiola works for Arca Continental.

What is Itzel Guardiola's role at Arca Continental?

Itzel Guardiola is listed as Head of Brand (Nutrition) and Channel Development Strategy at Arca Continental.

Where is Itzel Guardiola based?

Itzel Guardiola is based in Monterrey, Nuevo León, Mexico while working with Arca Continental.

What companies has Itzel Guardiola worked for?

Itzel Guardiola has worked for Arca Continental, Besser Lighting, Cleber, Altea Desarrollos, and Bodega De Muebles.

Who are Itzel Guardiola's colleagues at Arca Continental?

Itzel Guardiola's colleagues at Arca Continental include Jose Roberto Gómez Luna, Joel Mendez Verdin, Hector Arvizu, Martin Peralta, and Pablo Andres Astorga.

How can I contact Itzel Guardiola?

You can use AeroLeads to view verified contact signals for Itzel Guardiola at Arca Continental, including work email, phone, and LinkedIn data when available.

What schools did Itzel Guardiola attend?

Itzel Guardiola holds Master Of Business Administration & Marketing - Mba, Mercadotecnia, Negocios from Universidad Tecmilenio.

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