Itzel Rasgado Email & Phone Number

Querétaro, Mexico

Mexico

• Developed and launched Dealer Marketing Co-op Program for Mexico with 95% adoption• Best practices definition, plan and adoption of CRM best practices among the network with a focus on lead conversion• Organize product and sales training events • Help dealers create a marketing plan, budget and calendar, promoting the adherence to corporate strategy and brand guidelines.• Work with key dealers to elevate the quality and the effectiveness of local marketing activities• Build promotion calendar and strategy with based on retail sales objetives and competitive environment to recommend retail promotions.• Launch global dealer communication process to Mexico Network.• Organize and coordinate BRP local and international events for dealer network

Querétaro Area, Mexico

• Responsible for Mexico’s Marketing strategy & plan, budget, media plan and product launches.• Planning and execution of marketing events• Budget management and execution.• Accountable for dealer marketing support and event calendar helping meet sales objectives. • Developed and launched first experience product for Mexico.• Product training plan and excecution for dealer network.• Digital Marketing Strategy. • BTL and Digital agencies management.

Querétaro Area, Mexico

• Started as Head of Business Intelligence, developed the Marketing and Customer Service areas• Master Data management, strategic analysis, forecasting & reporting.• Market research and Customer Survey.• Accountable for marketing strategy, digital campaign, expos and events,• Lead Customer Service, order management and marketing teams.• Process re engineering & Continuous improvement.

Querétaro Area, Mexico

• Accountable for Brazil and Colombia order management team to Standardize Order Management (OM) process and comply with service level agreements.• Creative solutions to critical and complex operational and service problems.

Querétaro Area, Mexico

• Impulse customer-oriented focus and problem solving with management team.• Strategy, administration and execution for on time order deliveries for international customers (10 direct reports). • Detect and solve risks on customer orders to find and implement a proactive solution. • Customer complaint management. • 95% order reliability on 2015.

Querétaro Area, Mexico

• Regional Position: Central America, US and Mexico.• Market research and strategic planning for business development• Support the leadership team with analysis and information to drive profitability, process and planning improvement.• Master Data quality, report creation, analysis and business recommendations.• Americas Factory Account Management. Factory action plans and forecasting

Querétaro Area, Mexico

• Support on Commercial Manager position temporary working directly with the GM.• Support commercial and customer service teams on project execution and follow up. • Created sales reporting process with analysis and recommendations.• Sales team voice in the production plant, assuring sales reps needs fulfillment in daily operations. • Market research and trends for strategic planning and decision making.

Santiago De Querétaro, Querétaro, Mexico

• Develop and implement CRM Stategy

Mexico City Area, Mexico

• HSBC Loyalty Program loyalty program strategy, administration and implementation.• Leader for cross-functional team involved on the loyalty program operation.• Lead the migration of HSBC Loyalty program to Siebel (Oracle loyalty solution). Business plan design, implementation and follow up.• Proactive problem solving. • Promotional strategies.• Members and billing increased 200% during 2011.

Mexico City, Mexico

• Coordinate packaging, web and POP design for international companies such as Nestle, Conagra Foods and Mabe.• Billing Increased by 40% in 2008 and 35% in 2009.• Over achieved sales target for 2008, 2009 and 2010.• Executive with more new accounts and increased average revenue during 2008 and 2009

- Sales force compensation and incentive management - Incentive strategy based on marketing objectives- Report coverage for Xerox Corporation- Productivity and performance report, telemarketing results.- Conciliation between Finance, Marketing and Sales departments.

Lem

Diploma