Itzel Hernandez Email & Phone Number

Birmingham, Al, Us

Acquired by Target in 2018. We deliver everyday essentials from retailers including Sephora, BevMo, Petco, Target, CVS, and more.• Lead GTM strategy and execution of product launches resulting in over $6M in annual GMV • Create results-driven marketing campaigns with XFN teams that span across in-app messaging (splash screens, pop-up modals, homepage carousels), web, social, email, landing pages, push, paid media, and PR• Lead customer journey from launch communications to landing experiences through mobile app, desktop, and, website to create a cohesive and engaging user experience • Develop dedicated landing pages to further customer education on new product offerings with the goal of increasing conversion and product adoption• Product marketing launches that I’ve led E2E: - Student Membership featuring Issa Rae (360 National campaign, acquiring 4K+ net new members)- AI-powered Search (Nationwide Launch, increased feature usage 50X, drove 7K+ orders placed)- Monthly Membership (Soft Launch & Nationwide Launch)- Preferred Shoppers (Nationwide Launch)- Dietary Preferences (Nationwide Launch)- Shopper Profiles (Pilot Launch in select metros)- New Homepage Experience (Nationwide Launch)- Multi-store Shopping (Nationwide Launch)- Auto-Add to Cart & Usuals (Nationwide Launch)- Gift Cards (Nationwide Launch)

Birmingham, Al, Us

• Drive GTM strategy of new products and services by partnering with cross-functional stakeholders across Product, Growth, Brand, Corporate Communications, PR, Legal, and Design • Lead feature rollouts, product positioning, and messaging• Lead tactical execution and author creative briefs of large scale product campaigns• Launch product-focused campaigns that reach web, in-app messaging, social, email, paid ads, and other marketing channels

Menlo Park, California, Us

HealthTech company used by Pro Sports teams, and Health Systems (Mayo Clinic, Stanford Healthcare) to mitigate risk of injury.• Drive Go-to-Market strategy, branding, and positioning.• Manage PR agency (collaborate on content, press releases, media appearances, and ads published through digital channels).• Create and implement multichannel marketing campaigns to increase user acquisition, product adoption, engagement, and retention. E.g. product launches, new features, promotions, and lifecycle campaigns.• Optimize and manage paid ads to boost engagement, brand awareness, and conversion.• Manage event operations, sponsors, speakers, vendor contracts, and show production.• Develop social media strategy across Facebook, LinkedIn, Twitter, and Instagram.• Work cross-functionally with Sales, Customer Success, Product, and Data teams to create content and programs that amplify B2B2C user acquisition and engagement.• Drive KPI metrics in the Marketing team linked to the company's overall quarterly and yearly success• Lead field marketing strategy. Including project planning/managing, creative development, budget, and logistics for nationwide and international conferences. (E.g., SXSW, NBA Innovation Summit, NFL Combine, Healthcare Summit Brazil by Hospital Einstein).

Sunnyvale, Ca, Us

Telemedicine company used by Fortune 500 Employers, Health Systems, Insurance Companies, and Physicians.• Responsible for driving product launches for consumers and enterprise members.• Create and execute innovative SaaS marketing plans that drive acquisition, engagement, and product adoption of Fortune 500 clients. Including lifecycle campaigns, onboarding, product launches/features, seasonal promotions, and continuous engagement.• Lead branding and positioning, Go-to-Market strategy, campaigns, advocacy, and events resulting in 90% of enterprise enrollment with an average of 80% in MAU enterprise engagement.• Launch B2B and B2C programs designed to engage current users and prospects to drive adoption of key features through email marketing, social media, onsite promotional materials, direct mail, tutorial videos, webinars, and event marketing.• Develop and amplify content with enterprise partners that communicates their personal expertise, and their success with the HealthTap service.• Work with Marketing, Design, Product, Growth, Data, and Engineering teams to distill key functionality and benefits into core product marketing messages to define, track, and meet partnership goals.

Sunnyvale, Ca, Us

• Led, managed, and executed national and international events to increase enrollment, engagement, retention, and brand recognition • Responsible for event project plan, creative development, budget, logistics, operations, and show production: e.g., conferences (HIMSS), recruiting events, team building, partner engagement, product launch, and networking events

Sunnyvale, Ca, Us

• Designed and structured end-to-end marketing campaigns to maximize product adoption.• Developed dynamic lifecycle e-mail campaigns including A/B testing, segmentation, and optimization.• Managed events for partner engagement, team culture, and user engagement.• Developed social media strategy across Facebook, Twitter, and Instagram.• Consistently exceeded targets in data-driven weekly reports to hit growth goals.• Curated marketing collateral to increase platform engagement with members, physicians, and new enterprise accounts. • Strategically worked cross-functionally with Marketing, BD, Engineering and Data Analytics team to increase user engagement and retention.• Lead B2B and B2C trainings on platform utilization.• On-boarded 1,000+ global users from Fortune 500 companies during enterprise implementation. • Curated marketing materials for 6,000+ Spanish speaking community. • Implemented the Doctor Retraining Program to improve care delivered to patients.• Launched and managed the Product Success Internship for Stanford University students.• Responsible for quality delivery of virtual consults between physicians and patients. • Trained doctors new to HealthTap’s products and services to grow the 100K U.S. licensed doctor network.

Sunnyvale, Ca, Us

Global innovation platform connecting investors, startups, and corporations to catalyze technological advancement. Success stories include PayPal and Dropbox.• Designed and implemented new strategies to increase efficiency and improve operations• Coordinated daily operations for 300+ technology startups• Assisted VP of Operations in supervising 200K SF facilities operations• Managed over 30,000 visitors per year• Coordinated day-to-day operations with 40+ international companies quarterly• Organized events for 600+ attendees • Selected, interviewed, and trained new operations employees• Coordinated events for Dignitaries and C-level executive visits• Managed vendors and contractors

Sunnyvale, Ca, Us

• Provided administrative support to 200+ technology startups• Assisted Events Coordinator and Director of Operations in events for 500+ attendees• Maintained leases, amendments, and insurance for over 600 companies• Coordinated vendor accounts• Worked cross-functionally with the International, Ventures, Accounting, and Events team to ensure successful daily operations

Santa Clara, Ca, Us

Hospitality SaaS platform, acquired by Oracle, providing personalized add-on upgrades to hotel guests. E.g.: InterContinental Hotel Group• Collaborated with the CEO and CFO to coordinate daily operations• Worked cross-functionally with the Sales team to update product features of Fortune 500 partners

Executive Education, Digital Marketing Analytics

Bachelor Of Science, Business Management With Concentration In Marketing

Positive Psychology

Associate In Arts, Communication Studies

By Project Inkblot - 2021