Itziar Gonzalez is a director at TRADE Los Angeles, the trade and investment agency of the Andalusian Government in California. She leads the promotional efforts of Andalusian companies in the West Coast of the United States, focusing on industries such as food and beverage, film location and entertainment, biotech, IT, renewable energy, aerospace, and AI. With a MBA in International Business and a Data Science Certificate from UCLA, she combines analytical skills and business acumen to advise and support Andalusian companies in their internationalization process. She has experience in working with small and mid-size enterprises and corporations, as well as public institutions, such as the Spanish Trade Commission in Los Angeles, where she was a market analyst for three years. She is passionate about connecting cultures and creating opportunities for Spanish businesses in the US market.