Advising on GTM, product positioning, partnerships

Advising entrepreneurs and founders in the enterprise space

Silicon Catalyst is the world's only incubator + accelerator focused on semiconductor solutions, including Photonics, MEMS, sensors, IP, materials and Life Science. We accelerate startups from idea through prototype, and onto a path to volume production

Advising entrepreneurs in the top global accelerator for the world’s leading startups.

LEAP is a private exclusive network for members of the #LeapAcademy Program: executive leaders, entrepreneurs, and high achievers from around the world who inspire and drive growth and impact on themselves, their work and their communities.

Leading mobile segment marketing organization bringing in over $1B/yr. revenue reporting to Automotive Mobile and Embedded GM Managing a team of product marketing engineers in the US and Asia developing mobile products Go-To-Market Strategy, Product Roadmap, and Product Differentiation plan. Led 1st in market UFS 3.1 introduction and expanded customer base for UFS and eMMC Mobile storage customers. Achieved reference design status for UFS 3.1 product at crucial ecosystem partners. Manage the mobile segment pricing strategy geared to enable new product penetration and maintain and grow profitability. Drive marketing and product development strategies targeted at increasing mobile product portfolio coverage at key customers using a combination of in house and 3rd party solutions ✓ Product Evangelism ─ Engage with critical analysts and media representatives to deliver a cohesive product and positioning messages; most recently worked on several 5G themed white papers and media engagements ✓ Drove $500M by Developing a New Product Category ─ Convinced Executive Management to pursue a market segment; In 3 years created $300M revenues expected to top $1B in the next 2-years with margins above the company average.− Fought Internal Inertia ─ For the new product line competing against other internal products, using business case analytics and market intelligence data to get internal buy-in from the engineering team and start the program without initial full funding.✓ Grew Business Despite Trade Restrictions ─ Countered US trade restrictions with China and the Covid impact on consumer buying trends by focusing on customers benefiting from the limits and leveraging engineering support to penetrate new business lanes.− Bridged Product Roadmap ─ Pressed to achieve reference design status at a key chipset supplier for the 1st time in 10+ years, resulting in mobile segment revenue growth in CY20.

Product Cost Management -Revised and implemented a business process for driving down product cost starting in the initial design phase of product life cycle. All products which were intercepted at the initial design phase are cost competitive. ✓ Supply Chain management -Responsible for analysis and recommendation of major supply chain footprint decisions such as the test and assembly facility in Malaysia. Worked on additional large site selection and decision analysis✓ Large scale integration projects -Led the post-acquisition integration of the Fusion IO operations team, which was completed within 6 months of deal close without impacting 2014 year-end revenue.✓ Turned Around Business ─ Convinced management that NAND storage business could capture healthy returns; proceeded by renegotiating long-term agreements and during tenure broke all-time gross margins records topping 50%, growth in customer demand by 20%, and revenues approaching the F1000.✓ Lifted Storage Unit Growth 44% and 200% Revenue CAGR over 3-Years ─ Created a new coalition of Executives after the SanDisk acquisition and convinced management to re-assemble the Sales and Marketing team for excess memory products.− Focused on Strategic Accounts ─ Established a long-term contract system, a new pipeline process to penetrate new Embedded and IoT accounts; launched new product category, expanded white label memory offerings and solid-state drives to serve new market segments.

JV management - Member of the board of directors of three SanDisk and Toshiba memory joint ventures (JV). Responsible for managing capital equipment investments in JV facilities. Established business processes for evaluating equipment purchases. Negotiated and closed a portion of the set of contracts governing the investment and operation of the third joint venture with Toshiba. ✓ Responsible for negotiating JV agreements governing new technology collaborations, winding down expiring agreements and other agreements as the needed✓ Strategic Business Planning -Provided a rolling three-year flash memory supply projection model for use in strategic supply and demand scenario planning. This model fed into SanDisk's long term financial plan and drove major capital investment decisions. This model’s derivative and the business process around it are still in use by Western Digital.✓ Provided technical and cost assessment of new manufacturing technology platforms, which enabled key decisions in manufacturing strategy.✓ Developed and managed long-term flash memory capacity plan, including site selection for potential new fabrication facilities.✓ Strategic Business Planning ─ Provided a rolling three-year flash memory supply projection model for strategic supply and demand scenario planning. ✓ Provided Technical and Cost Assessment ─ Of new manufacturing technology platforms, which enabled vital decisions in manufacturing strategy. ✓ JV Board of Directors Member ─ For five years, managed operations relationship with Toshiba, and oversaw capital investments, created, owned, and executed the SanDisk wafer technology roadmap✓ During Tenure ─ Divested out of a JV Factory, pro-actively renegotiated several agreements to thwart takeover attempts by Samsung and successfully sold off its share in a low-performing asset.