CEO, Prioricity (part of Mgroup and the Priority Software group)Responsible for managing all business and operational activities of Prioricity LTD, a company specializing in the implementation and development of ERP solutions based on the Priority system for municipal and governmental markets. The company employs professionals in fields such as development, implementation, QA, project management, product management, customer service, and tender responses. Under my leadership, the company has achieved growth and expansion through product development, customer retention, and acquisition of new clients, while maintaining consistent profitability.Key Responsibilities:• Overseeing all aspects of company management, including recruitment, planning and managing work plans and budgets, sales and business development, and more.• Developing innovative products and applications that expanded company operations, attracted new clients, and established strategic partnerships.• Managing the overall budget and presenting quarterly financial reports to the board, ensuring alignment with business objectives.• Conducting negotiations with senior management of clients and suppliers, improving existing agreements, managing crises, and expanding business collaborations.• Driving business development with a focus on identifying new opportunities, entering new markets, and launching tailored products and services.• Streamlining processes and services to enhance company value for existing clients and improve customer satisfaction.• Leading strategic organizational changes to improve company performance and increase the efficiency of client services.

Chief Information Officer (CIO), Head of Computing and IT Administration – Municipality of Rishon LezionManaged the IT and information systems infrastructure of the municipality, overseeing approximately 75 employees across six departments: Application Projects, Infrastructure, Telephony, Support Center, Education and Logistics, Knowledge Management, and BI.Key Responsibilities:• Managing an annual budget of approximately 60 million ILS, including operational and project-based budgets.• Leading technological projects in "Smart City" initiatives and implementing advanced technology solutions.• Planning and integrating technological innovation to improve and streamline processes in collaboration with department heads and senior municipal managers.• Publishing leading tenders in fields such as revenue systems, education, logistics, GIS, CRM, and more.• Managing and enhancing approximately 80 cross-organizational application systems, including advanced infrastructure and overall IT architecture.• Operating a Help Desk center supporting around 2,000 municipal employees and providing technical support for wired and mobile communication infrastructure for approximately 1,100 users.• Developing and maintaining systems to manage interactions with approximately 250,000 city residents, including a call center handling 400,000 calls annually.• Overseeing information security and the management of municipal databases, including training and establishing protocols in the field.• Managing procurement and tenders with technology service providers, leading negotiations, and securing contracts.• Supervising the city's knowledge management and BI systems, including support for the municipal website, chatbot, and mobile application.• Driving educational technology programs supporting approximately 80 schools and 10,000 workstations.• Managing the "Rishon Startup Center," a dedicated space for fostering entrepreneurship and supporting the local startup community.

My responsibility includes a concentration of Business Activity, Product Management and business development with the Vendors: EMC², Symantec, VMware, Quantum and Sun StorageTek.Role includes identifying new products and integrating them into Product Line / projects in the group, managing Business Activities, sales forecasts, marketing programs and pricing priority.In addition: • Managing business activity in storage, backup, business continuity and DRP BCP with Malam-Team Business partners and customers.• Leading sales processes, responding to tenders, bids, in-depth technical Support and project assistance.• Negotiation with senior-level customers and suppliers of the company.• Preparation of work plans, annual budgets and meeting program goals.• Managing, Training and certification programs with Sales, Service and Presale Departments.• Managing rebate/Incentive programs with vendors and tracking financial rebate and personal Incentives.• Marketing: organizing conferences, writing technical & marketing articles for the local press.• Building and managing demo room with leading storage and information availability technologies.

Managing two departments, including 20 Team members, each of the departments is a unit and profit / loss independent.1. System & IT Department: included specializing in services and integration projects in the fields of: Microsoft Back Office, Novell and Citrix. Backup systems: Symantec (VERITAS) Backup Exec, CA ARCserve, Hp Omniback Data Protector. 2. Data Availability Department: included specializing in services and integration projects in the fields of: Backup - Symantec, NetBackup, backup libraries Sun StorageTek, EMC² and HP Storage systems. In addition: • Managed departments including projects, service and support using the organizational ERP systems.• Managed and assist projects in the field of: System integration, IP Telephony, Security information and software development.• Responded to the tenders from the company's customers.• Negotiation with senior-level customers and suppliers of the company.• Presale activities: before and after projects and sales.• Pricing service contracts and projects for the Company’s customers in accordance with the relevant sectors. • Recruiting personnel for the Department s and Building Technology Advancement Training Tracks.• Preparation of work plan, annual budget and meeting program goals.• Manage the Department’s profit / loss.

In 1996 I founded a company in Rishon Le-Zion, "Ultra-Net" with a partner in the field of computers and communications provided integration projects ,services and College of Computer Studies, the company consisted of about 35 employees.In addition: • Finding potential clients by characterizing the needs of businesses and writing price quotations. • Installation and ongoing maintenance of computer systems• Managing a team of technicians. • Ongoing work with the Vendors: Novell, Microsoft, Checkpoint, Cisco, Intel, Compaq, CA and more…• Establishment and maintenance of the Computer Studies College, employing teacher’s lecturers supporting the College’s activities.