▪ Oversee and lead Wikipedia & Wikimedia activities in Israel.▪ Act as the spokesperson for Wikipedia and the Wikimedia's brands in Israel.▪ Design work plan, define and plan the budget, manage fundraising from local corporations, and NGOs, and run various other projects▪ Represent organization vs. government and third-party officials and establish a coalition of Internet & freedom of information NGOs▪ Led the Wikipedia Law legislative process and lobbying, allowing the general public right to use state-owned intellectual property footage for educational purposes▪ Plan and Produce large-scale conferences, including International Wikimedia Volunteers' Conference, participated by multi-country Wikipedia teams, Wikimedia International Hackathon for developers, and the GLAM conference. ▪ Awarded the Roaring Lion 2014 Award by Israel Public Relations Association, for organizing the best Israel PR campaign (Wikipedia's 10th anniversary).

▪ Manage the marketing communication for Strauss' Darieis and Food divisions brands: such as Danone, Milky, Achla, and global brands - Alpro, Lurpak, and Arla.▪ Lead a team of content and social managers and ensure strict brand consistency while guiding brand managers.▪ Develop marketing communication and media strategies for the brands and localization of global strategy for the international brands. ▪ Responsible for managing all digital assets, including websites, social media channels, event registration systems, mailing systems, and the Strauss' loyalty app.▪ Develop campaigns across TV, digital, content, and social platforms from briefing to final production.▪ Oversee the work with four leading advertising agencies in Israel, a PR firm, media agencies, multiple production companies, and influencer agencies.▪ Work alongside dedicated advertising agencies and media companies in the ultra-Orthodox and Arab sectors. ▪ Oversee and approve all media plans, tracking campaign performance, and optimizing (using dedicated dashboards and Google analytics).▪ Establish relationships with communities (professionals and consumers) through marketing moves and events.▪ Work with internal and external research companies and analytics teams to measure brand positioning and campaign effectiveness.▪ Conceptualize marketing partnerships with other stakeholders and brands in Israel to execute groundbreaking marketing activations. ▪ In charge of managing the social responsibility agendas of our brands, cooperations, and donations to NGOs.

* Managed a team of account managers and supervisors responsible for leading campaigns and digital projects and a team of PPC managers responsible for digital media buying.* Planned and executed strategies for dozens of political campaigns and companies from different industries (both B2C and B2B). Campaign setup (Google, Facebook, Linkedin ads), setting goals, and technical implementation (pixels, tracking, Google tag-Manager conversions; Dataroma, AppsFlayer and CRM integrations, etc.)* Optimize campaign effectiveness, define and analyze KPIs, and ensure alignment with sales/conversation objectives for e-commerce, app installation, lead collection, and brand & reach campaigns. * Managed customers' digital assets - brand and e-commerce websites, social channels, loyalty applications, landing pages.* Managed the work of an external SEO contractor and content writers.

Managed the social media channels of President Shimon Peres and President Reuven Rivlin (outsourcing)

* Media coverage for Tzipi Livni at major events and policy meetings and brief the reporters and major media outlets.* Real-time crisis management* Planning strategic communication acts and writing talking-point memos for the party Knesset members.* Manage the party and party chairwoman’s digital channels.* Manage the party’s digital and offline advertising campaigns.