Enjoying the privilege to lead and learn from a great sales-team committed to drive change for people living with obesity. Coworking with very talented and passionate people. Continue learning, applying knowledge and experience to accelerate sales force performance.

In this exciting position, Eddy led the strategy and management of the product's loss-of-exclusivity (late lifecycle stage) focused on Latin America and Canada. He connected and catalyzed collaboration among cross functional teams in global, regional, and local settings. He collaborated to position cancer on the public healthcare agenda. He used AI and ML to monitor and manage trends with a potential impact on the company's reputation. Eddy joined academics, global experts, and patient… Show more In this exciting position, Eddy led the strategy and management of the product's loss-of-exclusivity (late lifecycle stage) focused on Latin America and Canada. He connected and catalyzed collaboration among cross functional teams in global, regional, and local settings. He collaborated to position cancer on the public healthcare agenda. He used AI and ML to monitor and manage trends with a potential impact on the company's reputation. Eddy joined academics, global experts, and patient organizations. He fostered partnerships with technical associations and health authorities. Supported continued education. Advocated for the quality of medications, emphasizing the importance of pharmacovigilance. Show less

Eddy led the outstanding key account manager’s team with the aim of opening, accelerating, or expanding patient access to medications across Central America and the Caribbean. He strove to ensure patients with the proper diagnosis were put on therapy without delays or restrictions. Eddy brought pharmaco-economy models to support inclusions into the basic list of drugs. He worked to maximize partnerships with 12 wholesalers in the cluster. He introduced innovative pricing models and managed… Show more Eddy led the outstanding key account manager’s team with the aim of opening, accelerating, or expanding patient access to medications across Central America and the Caribbean. He strove to ensure patients with the proper diagnosis were put on therapy without delays or restrictions. Eddy brought pharmaco-economy models to support inclusions into the basic list of drugs. He worked to maximize partnerships with 12 wholesalers in the cluster. He introduced innovative pricing models and managed participation in tenders. Eddy directly negotiated with public high level functionaries to deblock processes resulting in cancer patients´ benefit. Show less

Eddy managed the willing-to-win subsidiary team (105-person structure) to led the market, as ranked number 1 according to IMS syndicated data. He led the Committee of Directors to oversee finance, commercial, marketing, medical, business analytics and human resources to keep it as the number 1 subsidiary in LATAM in revenue. He led to innovate by launching new products and indications in strategic therapeutic areas, including integration of 2 generic lines (Medley and Genfar), as well as using… Show more Eddy managed the willing-to-win subsidiary team (105-person structure) to led the market, as ranked number 1 according to IMS syndicated data. He led the Committee of Directors to oversee finance, commercial, marketing, medical, business analytics and human resources to keep it as the number 1 subsidiary in LATAM in revenue. He led to innovate by launching new products and indications in strategic therapeutic areas, including integration of 2 generic lines (Medley and Genfar), as well as using timing access management, setting strategy, and maximizing opportunities for DTC/OTC. Show less

Eddy joined the Ethic BU to led pharma mass market. With his direct reports (product managers, training manager and first-line sales managers) and the sales force successfully tackle strategic segments. Team effectiveness was revamped through focus on targeting and segmentation, sales lines deployment reorganization, systematic technical training, improvement plan for low performers and focus on talent development. He paid special attention to first-line sales managers and coaching in the… Show more Eddy joined the Ethic BU to led pharma mass market. With his direct reports (product managers, training manager and first-line sales managers) and the sales force successfully tackle strategic segments. Team effectiveness was revamped through focus on targeting and segmentation, sales lines deployment reorganization, systematic technical training, improvement plan for low performers and focus on talent development. He paid special attention to first-line sales managers and coaching in the field. A program was implemented to improve product managers marketing capabilities. Corrective actions were executed to counteract the prescription substitution at pharmacy level. Under his leadership, the company proudly ranked number 1 as entire laboratory reaching 6.28% market share according to IMS. Show less

During this period, Eddy managed simultaneously three roles: 1. He led the Oncology and Transplantation lines primarily in institutional tender channels for both territories. 2. He managed the entire operation in El Salvador, and 3. He led the Oncology Center of Excellence for Central America and Caribbean. Eddy was privileged leading a total of 64 associates (12 direct reports). The portfolio integrated innovators and generics (Sandoz and Ebewe). Eddy established partnerships with patient… Show more During this period, Eddy managed simultaneously three roles: 1. He led the Oncology and Transplantation lines primarily in institutional tender channels for both territories. 2. He managed the entire operation in El Salvador, and 3. He led the Oncology Center of Excellence for Central America and Caribbean. Eddy was privileged leading a total of 64 associates (12 direct reports). The portfolio integrated innovators and generics (Sandoz and Ebewe). Eddy established partnerships with patient advocacy groups bringing significant social impact to children in need for renal transplantation and patients with chronic myeloid leukemia. In this position he received the Oncology Brand Maximization Partnership Award for the strategy and successfully management at the first SECOMISCA consolidated regional tender. Show less

A terrific time overseeing the business in such diverse group of 13 countries. He led a 24-person team, and managed to surpass annual P&L goals translating into expanding benefits to cancer patients in need. Under his lead, the company participated for a first time at the inverse auction in Ecuador and continue launching innovative therapies and cancer indications. He had an intense time travelling to support and coach in the field the key account managers, managing high level negotiations and… Show more A terrific time overseeing the business in such diverse group of 13 countries. He led a 24-person team, and managed to surpass annual P&L goals translating into expanding benefits to cancer patients in need. Under his lead, the company participated for a first time at the inverse auction in Ecuador and continue launching innovative therapies and cancer indications. He had an intense time travelling to support and coach in the field the key account managers, managing high level negotiations and administrating to maximize working capital, collaborating to collect receivables in time and handling rolling forecast. Eddy executed a harmonization of commercial conditions with 12 wholesalers and set the contract signatures for a first time. Show less

Aimed to accelerate sales force performance worldwide to position as best-in-class organization, Eddy handled a global survey on field force quality, performed organizational assessments on the ground and coached in the field regional and area sales force heads in top countries. He collaborated to set high level technical training programs. Eddy designed and launched the roadmap to achieve excellence on the first-line sales managers. In this position, he presented reports and recommendations to… Show more Aimed to accelerate sales force performance worldwide to position as best-in-class organization, Eddy handled a global survey on field force quality, performed organizational assessments on the ground and coached in the field regional and area sales force heads in top countries. He collaborated to set high level technical training programs. Eddy designed and launched the roadmap to achieve excellence on the first-line sales managers. In this position, he presented reports and recommendations to the Oncology CEO and the Regional VPs. Eddy had the privilege to work in the field with reps across US, Europe, Japan, China, and other Asian countries so he got first-hand experience on differences and similarities, a critical understanding for best-practice sharing. Show less

Eddy designed, adapted, and executed projects to accelerate field force effectiveness across LATAM, including Segmentation & Targeting; Sales Force Automation; Training; Best Practice Sharing; Sales Force Evaluation; Sizing (expansion and/restructuring in Brazil, Argentina-Chile, and Central America & the Caribbean); Sales Management Leadership Optimization; Quality Surveys; Tracking systems of KPIs for Sales Effectiveness. He introduced a program to develop hiring excellence focused on… Show more Eddy designed, adapted, and executed projects to accelerate field force effectiveness across LATAM, including Segmentation & Targeting; Sales Force Automation; Training; Best Practice Sharing; Sales Force Evaluation; Sizing (expansion and/restructuring in Brazil, Argentina-Chile, and Central America & the Caribbean); Sales Management Leadership Optimization; Quality Surveys; Tracking systems of KPIs for Sales Effectiveness. He introduced a program to develop hiring excellence focused on scouting, attracting, developing, managing, recognizing and retaining talents. He performed as dotted line manager for LATAM National Sales Managers. Eddy received the Oncology President’s Award for the roll-out of a strategic program to revamp sales call effectiveness. Show less

Eddy executed sizing, introduced sales force productivity parameters and a reporting system to track key performance indicators across LATAM countries. He functioned as dotted line manager for all first-line sales managers in the region and collaborated with Global, the roll out of the key company initiatives and projects for Latin America, Eastern Europe & Middle East. Eddy was awarded “Think and Do” at the Inter-Continental Region in recognition of an innovative program to bring training… Show more Eddy executed sizing, introduced sales force productivity parameters and a reporting system to track key performance indicators across LATAM countries. He functioned as dotted line manager for all first-line sales managers in the region and collaborated with Global, the roll out of the key company initiatives and projects for Latin America, Eastern Europe & Middle East. Eddy was awarded “Think and Do” at the Inter-Continental Region in recognition of an innovative program to bring training at-distance to sales representatives. Show less

During this period Eddy managed simultaneously 2 positions. As sales manager, he led 7 direct reports spread across Central America and the Caribbean, to achieve the expected top line while closely worked with other functions to improve the working capital (improving the rolling forecast accuracy by 20%, managing down inventory levels, expired goods, and devolutions, and ensuring timing collection of receivables). As LATAM brand director, he championed the regional relaunch for a… Show more During this period Eddy managed simultaneously 2 positions. As sales manager, he led 7 direct reports spread across Central America and the Caribbean, to achieve the expected top line while closely worked with other functions to improve the working capital (improving the rolling forecast accuracy by 20%, managing down inventory levels, expired goods, and devolutions, and ensuring timing collection of receivables). As LATAM brand director, he championed the regional relaunch for a strategic brand in a fierce competition to benefit women with advanced breast cancer. Show less

Eddy led the market strategy for 9-brands portfolio of the Oncology Business Unit. He defined action plans using the what, why, when, who and how approach. He functioned as field line manager for 2 senior sales representatives deployed in Kingston, Jamaica and Port Spain, Trinidad; as well as front-line manager for 2 Jr. product managers. In this position he partnered with an independent patient advocacy group, the implementation of a patient assistance program to ensure that no patient with… Show more Eddy led the market strategy for 9-brands portfolio of the Oncology Business Unit. He defined action plans using the what, why, when, who and how approach. He functioned as field line manager for 2 senior sales representatives deployed in Kingston, Jamaica and Port Spain, Trinidad; as well as front-line manager for 2 Jr. product managers. In this position he partnered with an independent patient advocacy group, the implementation of a patient assistance program to ensure that no patient with chronic myeloid leukemia was left without proper therapy. Show less

Eddy led the organization of the Business Unit focused on Oncology. He launched 4 brands across Central America and the Caribbean and managed the marketing plans for additional 4 brands. He built relationships with KOLs and structured campaigns to reinforce branding, positioning, generate awareness and support continued medical education programs. He functioned as first-line manager for representatives deployed in 3 strategic countries.

Eddy designed and launched the Centre of Scientific Information, offering bibliography and support for physicians´ questions. He delivered technical training to sales representatives and marketing managers. He oversaw the adherence to marketing communication policies, as well as company and local codes and regulations. He developed relationships with KOLs and academic communities in several therapeutic areas.