We(It’s BIM) are promoting BIM Technology to an individual or organization that advocates for and encourages the use of Tech in the architecture, engineering, and construction industries. We are providing BIM Strategy, an approach for implementing BIM within an organization or project. A BIM Strategy typically includes identifying BIM goals, outlining a plan for implementing BIM, and determining the necessary resources and tools to successfully adopt BIM technology. The use of BIM and the adoption of a BIM Strategy can improve collaboration, reduce errors, conflicts and costs, and optimize building performance throughout the entire lifecycle of a building or structure.